H- 1103, Elite HomzSector 77, NoidaUttar Pradesh – 201301chhabra.reena626@gmail.comMobile: +91- 9599980611

Reena Chhabra

Professional Experience

August 2014 till date- Xenious group of hotels

An outgoing, dynamic and sales focused professional who has a relentless drive to deliver more than just results. I have a track record of effectively leading and managing all aspects of a hotel, and of making guests feels cared for, valued, and respected. I will do everything possible to deliver results that will contribute to the overall mission and success of a business enabling goals to be achieved, and is constantly looking to introduce new products and services that will meet the needs of tomorrow's savvy global travelers.

Maximizing resources and improving bottom line through expert leadership in quality service, staff development and cost control management.

Empowered every employee to promptly resolve issues and satisfy guest through the development of an employee, operation manual to be signed by all employees defining company visions policies procedure and priorities

Representing the hotel in the market place ant develop relationships with key accounts

Developing and implementing staff training programs. Ensuring the accurate and timely submission of payroll data to the corporate

office. Continuously developing the hotels brand. Attending tourism trade fairs and exhibitions. Providing the hotel owners with regular reports on the hotels operating

objectives and fiscal performance. Aggressively managing all the independent revenue and expense areas to

ensure profitability. Conduct disciplinary actions against staff, including terminations. Accurately forecasting revenues/expenses.

April 2012 till date- July 2014 Hospitality Division of Assotech -Ghaziabad

Director Sales & Marketing

Working with India’s one of the largest Serviced Apartment in NCR with 272 Room Inventory with huge meeting / Conference facilities.

Strategize and executed sales campaigns resulting in generation of desired Room and banquet revenue.

Working on various segments to increase the productivity. Working with Relocation companies and with upcoming projects for long stay. Booked all aspects of group business; corporate, association’s weddings and simultaneously keeping a track on the upcoming events.

Identified and pursued new business opportunities in a competitive, rapidly changing industry through new account development.

Developed and implemented strategic financial and marketing plans for team success.

Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales

Establish team sales goals and allocate key accounts to each member

April 2010- March 2012 - Frasers Hospitality -New Delhi

Director Sales and Marketing

Work with the General Manager and relevant parties to develop a marketing plan that identifies market niche and segments and defines a tactical plan to achieve goals and targets set.

Monitor and review sales production and adjust sales activities, account coverage and sales priorities in order to achieve plan goals.

Establish account qualification criteria and use market research and telemarketing resources to identify priority accounts and assign sales to ensure optimal coverage.

Propose and oversee the set-up of a viable sales administration system covering portfolio and database management to meet sales team’s needs, as well as to audit the system and monitor its maintenance

Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales

Establish team sales goals and allocate key accounts to each member Maintain responsibility for selected key accounts Optimise room utilization by accessing the demand and supply for rooms Co-ordinate close frequent and open communication with HQ Corporate Sales

& Marketing personnel and sister properties. Attend Sales meets organised by the company at Jakarta, Singapore and

various locations from time to time and represent Frasers India at various forums such as SATTE, ATM etc.

Organise road shows and show around to increase market awareness. Coordinate and manage print and electronic media to increase awareness and

visibility. Assess market conditions for business development and expansion. Training teams on Standard operating procedures. Ensuring brand protection for all the collaterals as well as the graphic

standards. Organise outdoor media campaign in accordance to the brand standards. Budgeting and forecasting. Recruitment and development of sales and marketing team. Monitor electronic market and manage OTA channels.. 

June 2009- April 2010 Radisson MBD - Noida

Head Sales

Primarily a Hotel which caters to Corporate Business, I was recruited to introduce hotel to cater to Leisure and MICE segment additionally with Corporate Segment.

Building of relation ship with corporate and MICE operators. Creating product awareness amongst Corporate, Travel agents, PCO and MICE

Operators. Contracting and working out of winter/ summer rate strategy. Presenting of the sales strategy to the management for corporate leisure and

MICE. Planning FAM trips of the hotel for Corporate, Travel trade partners & MICE

Operators Planning of rate strategy for valley periods and catering to calendar of events. Implement marketing strategies which are designed to increase awareness in

the local market. . Ensure all materials used to market the Hotel are in accordance with brand

standards. Planning team output and monthly, weekly, daily and yearly sales call

planners. I had a team of 6 six people reporting into me. Prepare sales and marketing MIS for the holding company as well as Carlson

(Radisson).

December 2006 –May 2009 Intercontinental-The Grand, New Delhi

Sales Manager

In charge of generating MICE business for Delhi hotel. Rate Contracting and client servicing of all the Associations and Travel agents

(MICE) and Professional Conference organizers. Planning of the annual rate calendar based on Calendar of events and

focusing on maximizing revenues. Developing new Markets and also maintaining cordial relation with the present

ones for better retention. Telemarketing for business development. Implementing Credit policies of the hotel and credit follow up with the agents,

associations and PCO’s. Setting up of the MICE as a separate department, create data base, establish

processes separately for unit sales and regional sales Started producing revenues from day one as MICE usually has business for

future Budgeting and forecasting

Feb 2005- December 2006 - The Metropolitan Hotel Nikko, New Delhi

Sales Manager- Leisure

In charge of generating Leisure business for the hotel.

Rate Contracting and client servicing of all the Major Tour operators and Travel agents.

Planning of the annual rate calendar and focusing on maximizing revenues. Developing new Markets and also maintaining cordial relation with the present

ones for better retention. Telemarketing for business development. Implementing Credit policies of the hotel and credit follow up with the agents. Planning of rate buckets. Setting up of targets for the dep’t. And budgeting. INSTRUMENTAL IN INCREASING THE LEISURE CONTRIBUTION FROM AN

AVERAGE OF 900 RM NIGHTS TO 1200 RM NIGHTS /MONTH.

April 2001-Jan 2005 - Sterling Days Inn Resorts, New Delhi

Asst Sales Manager- Hotel Sales & Marketing

In charge of the Hotel Sales & Marketing in Delhi Administration of the Delhi Hotel Sales Branch and Reservation Develop Sale Strategies for New Markets Ensure high level of satisfaction amongst Travel Agents and the Corporate

Market Respond and coordinate to resolve to resolve any Complaints or Disputes Created a good rapport with corporate like BHEL, Shriram fertilizer, India

Today, Birla Corporation, Life Medicare & Biotech, Ranbaxy, Sunpharma, Siemens and many more.

Feb 1997- Mar 2001 Club Mahindra Kolkata

Sr. Sales Coordinator

Servicing of Corporate Clients and Travel Agents Coordinating Sales support functions Generating Reports and tracking Outstanding in Market Handled Reservation & Cancellations, refund cases Handled Corporate and Travel Agents

Education

1994- 1996 Bhawanipore Collage- Kolkata

Bachelor of Arts Intermediate from Jalan Girls Collage- Arts Schooling from Albany Hall Kolkata Diploma in Travel & Tourism Course