Ally Polzien

ADV 892

*

*

*1987: Red Bull

GmbH

*Most popular

energy drink in the

world

*Creator of the

energy drink

product category

*162 countries

*

*Advertising

*Promotions

*Event sponsorships

*Sports team

ownerships

*Celebrity

endorsements

*Music

*

*Males &

Females

*Ages 18-27

*Athletes, Wo

rkers, Clubbe

rs

*

*Increase brand awareness

*Increase online consumer interaction

*Inform the market about Red Bull products

*Grow revenue

*

*Sales Data

*Page Views

*Social Media

Engagement

*

*The Big Idea

*Associate Red Bull with superior

athletic performance

*Show extreme sports

*

*

*$1.38 million

(2011)

*$5.5 billion

revenue (2011)

*$288,000

*96 hours/month

*

*Excitement, Energy & Fun

*Integrate products into daily activities

*Solidify market leadership