recruiting the top talent hidden in every generation
DESCRIPTION
Presentation delivered by Peter Weddle of WEDDLE's on 12/7/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.TRANSCRIPT
Recruiting theRecruiting theTop TalentTop Talent
WEDDLE’s
Peter WeddleWEDDLE’s LLC
Hidden in EVERY Generation
The War for TalentThe War for Talent
Rare skill holdersRare skill holders• Certain IT professionalsCertain IT professionals• MachinistsMachinists• EngineersEngineers• NursesNurses
Deter a performance Deter a performance deficitdeficit
Rare performersRare performers• McKinsey & Co. ReportMcKinsey & Co. Report• ““A” level talentA” level talent• The missing cohortThe missing cohort
Gain a performance edgeGain a performance edgeThe Conventional View
An Economic SingularityAn Economic Singularity
The Globalization of Genius
The New “Normal”The New “Normal”
A/B Talent
C
Old Definition of VictoryA fair Share of the Best Talent
New Definition of VictoryAn Unfair Share of
the Best Talent
The Conventional StrategyThe Conventional Strategy
Focus on Different Work Values
The Non-Generational StrategyThe Non-Generational Strategy
Best Talent = Career Activists
Focus on Shared Aspirational Values
Career ActivistsCareer Activists
Individuals who:Individuals who: See themselves not as a free agent, but as a See themselves not as a free agent, but as a
“freed agent”“freed agent”• A different view of the work-life balanceA different view of the work-life balance• Never look for a jobNever look for a job
See themselves not as a worker, but as a See themselves not as a worker, but as a “person of talent”“person of talent”• A different view of talentA different view of talent• Always look for supportAlways look for support• Keenly aware of their valueKeenly aware of their value
How Do You Recruit Them?How Do You Recruit Them? Target their shared aspirational valuesTarget their shared aspirational values
• They never look for a jobThey never look for a job Recruitment advertising that uses an Recruitment advertising that uses an
electronic sales brochureelectronic sales brochure
• They care about organizational supportThey care about organizational support A corporate career site that attracts 100% A corporate career site that attracts 100%
of your target demographicof your target demographic
• They expect to be respectedThey expect to be respected A recruiting process that optimizes the A recruiting process that optimizes the
candidate experiencecandidate experience
An Aspirational AdAn Aspirational AdAn Electronic Sales BrochureAn Electronic Sales Brochure
• A title that sizzlesA title that sizzles L-S-SL-S-S
• A structure that captures themA structure that captures them S-ABC-SS-ABC-S
• Content that inspires themContent that inspires them WIIFTWIIFT
• A format that works on the WebA format that works on the Web Headlines & bulletsHeadlines & bullets
An Aspirational Career SiteAn Aspirational Career Site
PersonalizationPersonalization• Channels/villagesChannels/villages
ContentContent• Tailored to career Tailored to career
fields & advancementfields & advancement
Social networkingSocial networking• Company-communityCompany-community
An Aspirational ProcessAn Aspirational Process
Sourcing theCandidate
Evaluating theCandidate
Selling theCandidate
3 integrated processes covering 16 touch points that influence 1 hire
1. e-Brand statement
2. Advertising venue selection
3. Non-advertising sourcing
4. Brand and Job advertising
5. Application method/feedback
6. Career site design/mgmt
7. Pre-qualifying screen(s)
8. Assessment test(s)
9. Interview logistics
10. Interviews
11. Feedback/status information
12. Background checks
13. Relationship building
14. Offer communication
15. Post offer communication
16. Reinforcement
INTEREST
EDUCATION
ENGAGEMENT
great
An expectation
that comes true
WEDDLE’sWEDDLE’s(www.weddles.com)(www.weddles.com)
PublishingPublishing• WEDDLE’s 2011/12 Guide to Employment Web SitesWEDDLE’s 2011/12 Guide to Employment Web Sites
• WEDDLE’s Guide to Association Web SitesWEDDLE’s Guide to Association Web Sites
• Work Strong: Your Personal Career Fitness SystemWork Strong: Your Personal Career Fitness System
• Recognizing Richard Rabbit: A Fable for SeekersRecognizing Richard Rabbit: A Fable for Seekers
• The Career Activist RepublicThe Career Activist Republic
• A Multitude of Hope (spring 2012)A Multitude of Hope (spring 2012)
Research Research
ConsultingConsulting
TrainingTraining
WEDDLE’s
“When in doubt, consider WEDDLE’s … an industry standard.” HRWIRE
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