recruiting: the key to success
DESCRIPTION
Recruiting: The Key To Success. Mark Metzner Marketing Director Community Research, Cincinnati, OH ACPU National Conference Cincinnati, OH October, 2010. Quick Outline. Recruiting * Process * Database * Metrics Marketing * Methods * Hurdles * Feasibility. Global * Budget - PowerPoint PPT PresentationTRANSCRIPT
The Difference For Phase One Studies?
DeadlinesPlan Plan Plan
•Start Early
•Revisit Often
•Check Your Progress
•Prepare For “The Crunch”
If you don’t have one – start one today!
If you do have one:• Dig around in it
• Use it for decision-making
• Look at data collected
See the future• This study
• Future studies
If the population you seek is NOT naturally resident in your database, think twice before accepting work! It’s NOT who you want that matters, it’s who you HAVE!
Use the data you have to your advantageYour past experience matters!
Dig into your numbers!
For Example:
Generally Healthy – Vaccine
No In-Patient Stay
n=100
Clinic Screened = 243
Phone Screened = 2130
Total Call Attempts = 5250
Look At : Indication History * Projected Screen-Fail Rate * Total Volunteers Needed * Timeline For Enrollment
You CAN Estimate Your Ability To Recruit A Study
A NOTE ABOUT THE “SHOTGUN” APPROACH
Newspaper- Phase One Volunteers Still Read!
Television & Cable - Really Cheap & A Great
Target For The Unemployed, Especially Daytime
RadioBetter For Indications Than
Generally Healthy – Select Carefully
Direct Mail
- Phase I usually too broad. Remember you’ll only ever get 3-5% response.
Billboards
- Logistically difficult. Bad spots are cheap. You may have to supply content for months.
- Make an opt-in e-mail list a priority. It is the #1 low-cost way to make the phone ring!
Internet
- Be everywhere you can be. Your own website, centerwatch.org, craigslist.org, jalr.org, facebook.com, etc.
Blogs/User Groups
- Monitor for indication information. Careful if you have staff posting or
blogging.
Banners- Don’t forget your location(s) or ‘friendly’ spots. A banner is a very inexpensive way to get your own temporary billboard.
Events- Look for BIG community events to participate in.
Social Media- The “it” choice right now
- Can’t look at it with traditional ROI
- Conspicuous by your absence
- Maintain with relevant content
- Look at cost of labor
Flyers
- Start at your site and work outward, you’ll be amazed how many places you can leave information for free.
Brochures
- Look for places like larger clinics and regional hospitals where
you can put information about your site.
Posters
- Start inside your own site. Outside, make sure you have permission.
Planned Enrollment PeriodOver The Holidays?Cohorts?On-Going Enrollment?
Indications In The MarketplaceOther Similar Trials?Better Paying Trials?
BEWARE
TRADITIONAL MEDIA MAY BE SOLD OUT
DURING POLITICAL OR HOLIDAY SEASON
Mark Metzner
Marketing Director
Community Research
Cincinnati, Ohio
www.communityresearch.com
513-721-3868