Presentation on Key Success Factors of Two Wheelers

Presented by:Alok Kumar TiwariAkhil SrivastavaPrashant GuptaVind Bihari

Content:

History of Two wheelers Industry

List of Two wheelers in India

Major Players in Indian Market

What is Key Success Factors?

Identification of Key Success Factors

Conclusion

History of Two wheelers Industries:

Motorcycles came into existanance around the 1950s. Indian government ordered 800 motorcycles for Indian Military in 1954.

In 1955 Bullet was one of the initial hits of the Indian two-wheeler industry.

After some time a new entrained came that was Rajdoot. Which had a close competition with Enfield Bullet.

Ind-Suzukia bike was launched as a Relatively lighter Bike.

In scooters, Bajaj Chetak was the first scooter launched which was hugely responsible for adding momentum to the transport system of the country.

Today newer models of two- wheelers are entering the market everyday.

The names like Chetak, Rajdoot and Bullet will always find a mention in the history of two-wheelers in the country.

Two Wheelers in India-:1. Bajaj Auto a) Bajaj Avenger b) Bajaj CT 100 C) Bajaj Discover d) Bajaj Platina e) Bajaj Pulsar DTSI f) Bajaj Pulsar 200 cc g) Bajaj Wind 125 h) Sonic DTSI2. Hero Honda a) Hero Honda Achiever b) Hero Honda CD Dawn c) Hero Honda CD Deluxe d) Hero Honda Glamour e) Hero Honda Karizma f) Hero Honda Passion Plus g) Hero Honda Splendor h) Hero Honda Splendor NXG i) Hero Honda CBZ X-treme

5. Honda a) Honda Stunner b) Honda Unicorn c) Honda Eterno d) Honda Shine e) Honda Aviator

4. Yamaha a) Yamaha Crux b) Yamaha Libero G5 c) Yamaha Enticer d) Yamaha YZF-r15 e) Yamaha Gladiator h) Yamaha FZS

Major Players in Market :

Key Success Factors ?

In identifying key success factors the goal is to identify those factors within the firms market Environment that determine its ability to survive and prosper – this is called “Key success Factors”.

Criteria for Key Success Factors-:

To survive and prosper in an industry a firm must meet two criteria –:

1. What do our customer want?

2. What does the firm need to do to survive competition?

Prerequisites for Success

What do customer want? How does the firm survive competition?

Analysis of demand-•Who are our customers?•What do they want?

Analysis of competitionWhat drives competition?What are the main dimensions of competition?How intense is competition?How can we obtain a superior competitive position?

Key Success Factors

Identifying key success factors:

What do customers want?

How do firms survive competition?

Key Success Factors

• Affordable price• High mileage• Low maintenance cost• Good Service• Aesthetic• Sporty look• Load carrying capacity• Engine capacity • Stroke• Ignition• Resale value• Engine Power• Weight• Color• Intelligently design breaking system

•Technological Up gradation.

•Niche market also witnessing intense competition.

•Increasing focus on Exports.

•Intensity of price competition depends on number andproximity of competitors.

• To keep your customer satisfied and loyal.

• Clientele

•Product Design

• Market segmentation

•Differentiation

• Servicing

•Low cost factor

TWO

W H E E L E R S

Conclusion-:

There is no universal blue print for a successful strategy and even in individual Industry , there is no “ Generic Strategy” that can guarantee superior profitably or success however, each market is different in terms of what motivates customers and how competition work. Since every firm comprises a unique set of resources and capabilities, even when an industry is subject to common success factor (e.g. Low costs) , firms will select unique strategic to link their resources and capabilities to industries success factors.

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