recruiters! generate leads using social media
Post on 14-Sep-2014
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APSCo asked me to run a webinar for their members about how to find leads using social media. No recruiter has enough leads… I really believe that although many recruiters claim to be overwhelmed, many are in fact overwhelmed with the wrong kind of leads. Hence I get a bit giddy when I can show them how to search for leads and help them choose (god forbid!) what they work on. Even if you are one of the gorgeous few who does actually have enough leads, you may want to do the odd crazy thing like check out if your clients are doing a little DIY or if they are having an affair with a competitor. My blog about this topic can be found at: http://www.barclayjones.com/blog/lead-generation-through-twitter-%E2%80%93-easy-peasy-lemon-squeezy/TRANSCRIPT
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Recruiters! Generate Leads Using
Social Media@LisaMariJonesBarclay Jones
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Social Media is not a box ticking exercise
• Current use of social media• Typical recruiter behaviour• Stats and Takeaways
• LinkedIn• Twitter• Facebook
• Cute Apps
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Are your recruiters hairdressers?• Exclusive relationships with the clients• Do they use resources in your business?• Are your consultants simply logging data at point of sale?• If they left and took “clients” with them, would you know? • Could you continue the relationship with the client after consultant
leaves?• Are your clients engaging with your business, or the consultant?• Are their loyalties with the brand or their perceived face of the brand,
the consultant (the hair dresser)?
…Think about your strategy reducing this risk
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Is lead gen on social media part of yourbusiness process?
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10 Typical Recruiter Online Behaviours
1. Badly made up expecting to be chatted up (score)
2. Very little “how to” policy – more of a “don’t you dare”
3. Primary social media activity is #job #hiring #jobs #me #MyCompany
4. Lots of candidate sourcing on LinkedIn, lots of job posting EVERYWHERE
5. You do great job of making recruitment look easy (you’re training clients to do their own recruitment)
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10 Typical Recruiter Online Behaviours
6. Very little lead gen, very little client sourcing/maintaining, very little competitor analysis
7. Facebook is the devil
8. Assumption that everyone is a job seeker
9. Your website is where you invest my cash and time
10. I am a LION and have a LinkedIn group therefore I am God!
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Do you have a social media strategy?
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• 40% of internet traffic is mobile (are you ready for this?)
• 62% of adults use social media• 91% of online adults use social media regularly• In 2013 mobile devices will surpass desktop devices
as common web access tools• By 2015 over 80% of handsets will be smart• 1.1 billion Facebook users• 600 million Tweeters• 225 million LinkedIn users
Stats
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Active on Twitter?
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Twitter Stats
• 600 million users• 11th most trafficked site in the world• 92% of retweets (shared tweets are defined as
“interesting”)• 340,000,000 tweets sent per day• More than ½ of active tweeters follow brands /
organisations• Jobs – in 2011 a Twitter user is 3x more likely to apply
for a role than a LinkedIn user
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Where to look for leads on Twitter?
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LinkedIn Stats• Professional? (Don’t we give more personal data away
here than Facebook?)• 225 million users globally (11 million UK)• 3 million companies• 1.8 million groups• 250,000+ jobs• 40 million mobile page views per day (4 million iPad)• Average connection numbers: 350 (recruiters = 650)• It’s a recruitment system! (shhh…)
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Where to look for leads on LinkedIn?
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Facebook Stats
• 1.1 billion users• 2nd most trafficked site in the world (85% of internet
users have an account)• 3 in every 4 minutes spent on social networking sites
are spent on Facebook (1 in every 7 minutes spent online are Facebook minutes)
• 50% of UK population are on Facebook• 548 million use the mobile app• 58% of users return daily
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Where to look for leads on Facebook?
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Some cute apps• MyResourcer• Bullhorn Reach• TwitJobSearch• SocialBro
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To summarise?• Get your makeup on!• Stop training your staff to be hairdressers• Get them to stop talking about jobs, and start
looking for them• Get a process in place which trains, records and
measures effectiveness
• …Have a strategy• …it’s not a box ticking exercise!
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Lisa Jones www.barclayjones.com
www.barclayjones.com/blog @LisaMariJones
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Any questions?
@LisaMariJones 0333 9000 [email protected]