use social media to generate leads
TRANSCRIPT
USING SOCIAL MEDIA TO GENERATE LEADSHow to Make Social Media Work For You
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
~Peter Drucker
AGENDAIntroductionDemographics & Statistics of Different PlatformsTips to improve your social mediaHow to make everything work together
ABOUT ME• Graduated Cum Laude from Texas A&M University with
a Degree in Business Management and Minor in Accounting
• Background:• Worked as a consultant at a Big 5 consulting firm• Financial advisor and analyst at a large firm as well as a
smaller boutique investing firm• Started and sold my own staffing company• Worked in corporate America in staffing sales and marketing.
Ranked #1 out of 1600 offices in 2012 and consistently ranked in the top 5 every year after.
• My passion is sales and marketing and I love working with small businesses to help them be more profitable
VIEWS ON SOCIAL MEDIA“Social Media is a waste of time.”
“Social Media is where you need to spend all of your time and money.”
But it is really something in between.
SOCIAL MEDIASocial media should be an essential part of your overall marketing plan.
Social media has to be integrated with your other online and offline efforts.
Social media can be used to generate leads as well as a key part of the follow up process.
USERS ON SOCIAL MEDIA Facebook: 1.71 billion users Youtube: Over 1 billion users WhatsApp: 900 million users LinkedIn: 450 million users Instagram: 400 million users Twitter: 320 million users Google+: 300 million users Snapchat: 100 million users Pinterest: 100 million users
FACEBOOK• Demographics• 1.71 billion monthly active Facebook users
which is a 15 percent increase year over year.• AGE BREAKDOWN• 18-24 – 26.6 million• 25-34 – 33.2 million• 35-44 – 26.1 million• 45-54 – 23.2 million• 55-64 – 18.4 million• 65+ - 12.5 million
FACEBOOK• Statistics• On Thursdays and Fridays, engagement is 18% higher. • Photo posts get 39% more engagement• Shorter posts get 23% more engagement (less than 80 characters)• Question posts get 100% more comments• Get more likes? 35% of Facebook fans like a page to get in a contest
and 42% like a page to get a discount
WHEN IT COMES TO DECIDING WHEN AND HOW TO POST, WATCH YOUR ANALYTICS!
LINKEDIN Demographics
Income 41% of millionaires use LinkedIn 49% of LinkedIn users have household income over 100k
AGE 18-24 – 14% 25-34 – 21% 35-44 – 22% 45-54 – 18% 55-64 – 16% 65+ - 9%
LINKEDINStatistics
Adding a profile picture makes you 14 times more likely to be found on LinkedIn
Adding a photo makes you 36 times more likely to receive a message on LinkedIn
You increase your exposure over 13 times if you list your skills on your profile
Listing 5 or more skills will get you 17 times more profile views
90% of LinkedIn users make household decisions
TWITTERDemographics
Twitter’s fastest growing demographic is 55-64 year olds Age Distribution
18-24 – 18.2% 25-34 – 22% 35-44 – 20% 45-54 – 16.7% 55-64 – 14.5% 65+ - 8.4%
TWITTERStatistics
Tweets with images get 2x the engagement Tweets with less than 100 characters get 2x the engagement Tweets with hashtags get 2x the engagement
INSTAGRAMDemographics
AGE 18-24 – 23% 25-34 – 26% 35-44 – 19% 45-54 – 15% 55-64 – 12% 65+ - 4%
INSTAGRAMStatistics
Instagram now has 400 million active users Over 60% of users log in daily, making it the second most engaged network after Facebook
30% of internet users are now on Instagram On an average day, 80 million photos are shared Instagram usage has doubled in the last 2 years Posts that include another handle gain 56% more engagement Posts with at least one hashtag gain 12.6% more engagements And posts with a location receive 79% more engagement
YOUTUBEDemographics
AGE 16-24 – 33% 25-34 –31% 35-44 –20% 45-54 –12% 55-64 –4%
YOUTUBEStatistics
6 billion hours of video watched per month Average session time on YouTube – 40 minutes The average number of mobile YouTube video views per day is 1,000,000,000
More than half of YouTube views come from mobile devices.
YouTube overall and even YouTube on mobile alone reaches more 18-49 year-olds than any cable network in the U.S.
GENERAL TIPS FOR SOCIAL MEDIA Post Daily Use pictures and VIDEO! Mix up your posts and PAY ATTENTION TO YOUR ANALYTICS!
Don’t just post. MAKE SURE YOU LISTEN AND INTERACT! Anyone that buys from you, comes in your store or expresses interest, CONNECT with them online
Use contests to get more likes, engagement, and eventually leads
Share your personal story and share your WHY
GENERAL TIPS FOR SOCIAL MEDIA “LISTEN” across all channels and use social media as a research tool
Target key customers and direct message them Use retargeting Use paid ads ONLY IF you are willing to create multiple ads and test, test and TEST!
Link back to your website (helps with direct traffic, links for SEO etc.)
Share blog posts across all social media Use landing pages with a strong follow up system and funnel
FACEBOOK TIPS Post on your business page daily Share content to groups using your personal page Invite people to LIKE page (your personal network) Encourage customers and prospects to check out your page (incent them to do so by having specials only Facebook fans are eligible for)
Run Facebook contests INTERACT with fans. Thank them. Fix problems. Ask for feedback Acknowledge check ins and reviews. Share images people post to your page (and thank them for sharing)
Target key customers and direct message them.
LINKEDIN TIPS Determine your target market and connect When connecting, create a personal message that includes information you learned from their profile and how THEY will benefit from connecting
Message people (don’t spam or sell send them semi-personalized training or information pieces)
Write articles regularly (Send out to all social media and tag @LinkedInPulse on Twitter and use #LinkedInPulse on other social media)
Post daily Post to groups 2 or more times per week (different groups) with messages that are directly relevant to that group
TWITTER TIPS Hashtags
Use hashtags to be found Search for hashtags
Location Use location tags Search for your location (especially if you are locally focused)
Helpful apps: TweetDeck, Hootsuite, Twubs Post often (can post more than daily) Retweet, reply, and like other posts (Total Wine #IAmFamous) Post back to your website (link back) Use give aways and contests to promote your pages
INSTAGRAM TIPS Hashtags
Use hashtags to be found Search for hashtags
Location Use location tags Search for your location (especially if you are locally focused)
Post often FOLLOW AND INTERACT DAILY! Include links to your website or landing page in your description Have a strong call to action (give away freebies to get people to go to your site)
YOUTUBE TIPS YouTube keyword research Load file as keyword title into keyword YouTube account with Keyword
description Use keywords throughout description (but make sure it sounds natural) Insert your link at the beginning and at the end When possible, insert calls to action in description with a download Great content that includes keyword Use annotations (clickable text overlays)
Use only 1 annotation at a time At the beginning and at the end
Have a strong call to action
POST, INTERACT, THEN TEST AND TEST AND TEST!
TEST TEST TEST
INTEGRATE IT!
INTEGRATE IT!Bring online to offline
And offline to online
FOLLOW UP SYSTEM
FOLLOW UP SYSTEMStarts with a Landing Page
FOLLOW UP SYSTEMStarts with a Landing Page - That CAPTURES Data
FOLLOW UP SYSTEMSales Funnel
Follow Up System
Automated email follow upConnect on social media
BUILDS KNOW, LIKE & TRUST!
Once lead is generated either online or offline, it has to go into follow up system
EXAMPLE OF INTEGRATIONEVENT: SEMINAR
LINKEDIN: Publish article, Post, Download list of contacts
EMAIL: Send email invite to list of contacts
CALL: Calling program to invite
YOUTUBE: Create video about the event (make sure to use keywords)
FACEBOOK: Create Facebook event, Create Facebook Ad campaign with list of LinkedIn contacts
TWITTER: Tweet Facebook event, Tweet LinkedIn Article
INSTAGRAM: Upload picture on Instagram and link to Facebook event and LinkedIn article
LIVE EVENTS/IN PERSON: Your goal is to get people OFFLINE at your seminar then visit with them in person!
(and put everyone that attended your event in your follow up system)
WHAT TO DO NEXT?
CREATE YOUR SOCIAL MEDIA STRATEGY
Determine your overall goals for social media
Create your social media strategy before setting up your tactical steps
Create your plan of action for executing your strategy
Monitor, tweak, test again and again!
READY! FIRE! AIM! MAKE CHANGES! FIRE!
Pick your social media platforms Commit to posting to the platform daily Commit to interacting dailyMeasure your results and add or subtract based on your results
FREE PHONE CONSULTATION Are you not sure what to do next?
Or do you have questions you want answered?
We can set up a phone consultation to answer any questions and help you get started in the right direction. No cost. No obligation. And no one will ask you to make a purchase (not my style).