reconnecting with your customers · say direct mail can help keep a brand at the top of their mind...
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R E C O N N E C T I N G W I T H Y O U R C U S T O M E R SP O S T C O V I D - 1 9
J U L Y 2 0 2 0
Being heard is getting harder.
Which channel will re-engage your customers post COVID-19 the most?
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Right now, there is a unique opportunity
in direct mail.Surprised?
3
The world has changed.So has marketing.
4
We won’t be going back to the way things were any time soon
an estimated 55% of people are now working from home – more than ever before
home is now where we spend most of our time
mail will now get more attention
physical items are a welcome break from an over-saturated digital life
!
Why is direct mail so significant for consumers?
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connect with a brand after
receiving direct mail
say they see brands in a more positive
light when the content matches
their interests
say they go on to look the brand
up online
say that direct mail is believable
say direct mail can help keep a brand at the top
of their mind
say mail gives a better impression
of a brand(55% in 2013)
say it makes them feel more valued
(57% in 2013)
86%
58% 92% 87%
60% 70%
70%
Why mail feels more personal.
6
It arrives, personally addressed, to the household
It has to be opened to be read, and gets the person’s full attention because of it
It allows readers to act in their own time
Sometimes it’s seen by other members of the house
It’s a physical reminder of a brand, not just pixels on a screen
of mail is opened is ‘active in the home’ after
28 days
91% 49%
Send more for less
10%
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Royal Mail is supporting organisations through the current coronavirus pandemic with a range of incentives
You can now engage with your customers for less using direct mail with a 10% discount as standard
discount on postage
Send more for less
Book a door drop campaign and get a second for half price
You can use your 50% discount to follow up, or to grow your business in a new area
50%off your next
door drop
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Print and fulfilment: option 1
As little as per mailer
Includes: • A4 double-sided leaflet • Envelope • Overprint • All fulfilment charges
Based on a print run of 50,000 does not include postage cost
9.9p
9
Case
stu
dy
Includes: • A5 6 page roll-fold
double-sided leaflet• Envelope• Overprint• All fulfilment charges
Based on a print run of 50,000 does not include postage cost
As little as per mailer11.5p
10
Case
stu
dy
Print and fulfilment: option 2
Includes: • A6 14 page concertina-fold double-sided leaflet • Envelope • Overprint • All fulfilment charges
Based on a print run of 50,000 does not include postage cost
As little as per mailer16.5p
Case
stu
dy
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Print and fulfilment: option 3
Are you ready to reconnect? Then start with us
[email protected] or connect with your Adare Account Manager