Upload File

brand marketing mail - ribbs.usps.gov · brand marketing mail chris karpenko ... of your spend with...

  • Home
  • Documents
  • BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A
14
BRAND MARKETING MAIL CHRIS KARPENKO Director, Brand Marketing//United States Postal Service

Upload: vuque

Post on 15-Jul-2018

214 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

BRAND MARKETING

MAIL

CHRIS KARPENKO Director, Brand Marketing//United States Postal Service

Page 2: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

Mail -Integrated Marketing Mix Key Mail

Strategies

Generate Demand Personal

Correspondence

Grow Political

2

3

1

Page 3: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

Recruitment

National

Card & Letter

Writing Month

90% Classrooms

hung the poster

80% Students

wrote letters

74% Noted the ad

54% planned on

writing a letter

with their child

Page 4: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

Mail as a Media Channel

Page 5: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A
Page 6: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

MARKETING IMPACT CALCULATOR

Page 7: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

IS KEY TO EFFECTIVENESS & ADOPTION

MEASURING

Page 8: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

IS KEY TO EFFECTIVENESS & ADOPTION

MEASURING

Page 9: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A
Page 10: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A
Page 11: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

USPS Advertising -Case Studies -Print Ads -Direct Mail

Page 12: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

Promotions

Calendar

How can we help the industry

amplify?

Page 13: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

Political

Page 14: BRAND MARKETING MAIL - ribbs.usps.gov · BRAND MARKETING MAIL CHRIS KARPENKO ... OF YOUR SPEND WITH DIRECT MAIL. STREAMLINE YOUR RETURNS the to direct the to make a plan CREATE A

Questions


Olga Karpenko (Modern University for the Humanities .... 1 -9 POSTER ИТ… · from the top 3000, russia is among the top ten countries by number of national universities among the

Exploded View Diagrams of Mathematical Surfacesgraphics.berkeley.edu/papers/Karpenko-EVD-2010-00/Karpenko-EVD-2010-00.pdfexploded views. Niederauer et al. [27] apply a similar high-level

COMMUNITY INFORMATION INDEXsrtphonebook.com/img/publicationImages/985/files/govt.pdf · Randy Hauck • Linda Johnson • Pam Karpenko • Jonn Knecht • Fred Lien • John MacMartin

Exploded View Diagrams of Mathematical Surfacesvis.berkeley.edu/papers/methexpview/math_exploded_view...Exploded View Diagrams of Mathematical Surfaces Olga Karpenko, Wilmot Li, Niloy

eVS/PTS User Group Meeting Minutes - ribbs.usps.gov · eVS/PTS User Group Meeting Minutes Thursday, August 8, ... o Container events will be tracked in PTS-II August 10, ... PTS eVS

arXiv:0706.2827v3 [math.AG] 16 Jan 2008 · 2018-11-04 · arXiv:0706.2827v3 [math.AG] 16 Jan 2008 ... Moreover, the result of Karpenko [Ka04, Theorem 2.6] asserts that infor-mation

Special Electric Reliability Forum · E‐Mail E‐Mail 1E‐Mail 2E‐Mail 3E‐Mail 4E‐Mail 5E‐Mail 6E‐Mail 7* E‐Mail 8E‐Mail 9E‐Mail 10* Date Sent 10/30/2012 10/30/2012

International Transaction Journal of Engineering ... · 2 Tamara Kalyuzhnaya, Larisa Karpenko, Diana Orlova, Alexander Drozd, Valentine Urban prepared from fresh, benign raw materials

1 NOVEL NATURAL SURFACE-ACTIVE MATERIALS OF WIDE RANGE OF APPLICATION Elena Karpenko Lviv Department of Physical-Organic Chemistry Institute, National

Interim Results of the Randomized Study in Carotid Artery ... · Ignatenko P., Karpenko A. Siberian Federal Biomedical Research Center. CAS Current Limitations Protrusion of atheromatous

Final Report on COOMET Key Comparison of Power (COOMET.EM …€¦ · Final Report on . COOMET Key Comparison of Power (COOMET.EM-K5) Oleh Velychko, Stanislav Karpenko . Pilot laboratory:

Web viewolga karpenko, modern university for the humanities; margarita bershadskaya, research university - higher school of economics. analysis . of the results

Annual Review 2006 - ribbs.usps.gov · THE NATURAL PARTNER FOR THE POSTAL INDUSTRY Annual Review 2006. ANNUAL REVIEW 2006 1 Address from Chairman 2 CEO’s Report 3 IPC – Who We

The natural transformations of the Northern Kulunda in the ...€¦ · (Hexactinellida) have the silicon skeleton (Drozdov, Karpenko, 2013). Sponge spicules are found over the entire

Promising strategies for designing poly- CD8+ T cell-epitope DNA vaccine BAZHAN Sergei, [email protected] KARPENKO Larisa., ILYICHEVA Tatyana, BELAVIN

Digital Video Stabilization and Rolling Shutter … Tech Report CTSR 2011-03 Digital Video Stabilization and Rolling Shutter Correction using Gyroscopes Alexandre Karpenko Stanford

Ranking - STEPS & TEAM AEROBIC COMPETITION 4. 3. 2012matsz.hu/eredmenyek/aerobik/2012/cze_open/7_cze_aer_open.pdf · A4 Šanková Katarína SVK E5 Prudilová Petra CZE E6 Karpenko

Sept 11- 14 WPCF-2008 Initial conditions and space-time scales in relativistic heavy ion collisions Yu. Sinyukov, BITP, Kiev Based on: Yu.S., I. Karpenko,

Epipolar methods for multi-view sketchingcs.brown.edu/research/pubs/pdfs/2004/Karpenko-2004-EMF.pdf · sketching system. 3.2. Multi-view sketching: the user perspective These simple

Simple Machines Scavenger Hunt (Misha Karpenko)

Chow groups of quadrics and index reduction formulakarpenko/publ/chow3.pdf · 2011. 2. 19. · Chow groups of quadrics and index reduction formula N. Karpenko Mathematisches Institut

Ed Wanta, Product Information Specialist, USPS ® Leveraging the NCSC RIBBS ® Site – Understanding What’s Available to You ribbs.usps.gov

COMMUNITY INFORMATION INDEXsrtphonebook.com/img/publicationImages/807/files/govt.pdf · 2013. 9. 24. · Randy Hauck • Linda Johnson • Pam Karpenko • Jonn Knecht • Fred Lien

Tatyana Karpenko-Seccombe University of Huddersfield

THE INFLUENCE OF THE CAST-IRON AND STEEL ...yadda.icm.edu.pl/yadda/element/bwmeta1.element.baztech...3-2008 PROBLEMY EKSPLOATACJI 91 Alexander BALITSKII Karpenko Physico-Mechanical

Rylo Executive Team - Rylo - Create Unbelievable Video · Rylo Executive Team Alex Karpenko, CEO and Co-Founder Alex Karpenko is the co-founder and CEO of Rylo. He studied computational

FAST 3D HOUGH TRANSFORM COMPUTATION...FAST 3D HOUGH TRANSFORM COMPUTATION Egor. I. Ershov, Arseniy P. Terekhin Simon M. Karpenko, Dmitry P. Nikolaev Institute for Information Transmission

V. Karpenko - Numeral Magic Squares

Introduction to PythonIntroduction to Python Dmytro Karpenko VD-gruppen, SUF-seksjonen, USIT, UiO VD kursuke, 14 November 2011 Why python * Clean and easy understantable syntax alldata

Contentsreichst/lmmr2.pdfROLAND LOTSCHER (1), MARK MACDONALD(2), AUREL MEYER(3), AND ZINOVY REICHSTEIN(4) Abstract. Following up on our earlier work and the work of N. Karpenko and

Data Exchange Interoperability in IoT Ecosystem for Smart ...Data Exchange Interoperability in IoT Ecosystem for Smart Parking and EV Charging Anastasiia Karpenko 1,*, Tuomas Kinnunen

Collodion photographic process. KARPENKO, Sergii . Murcia School of Arts

Olga Karpenko . Margarita Bershadskaya

Filtering Mail with Mail::Audit and Mail::SpamAssassin

Embedded Microcomputer Systems Andrew Karpenko 1 Prepared for Technical Presentation February 25 th, 2011