CLIENT:SHERLOCK’S OFFICE SOLUTIONS

WHAT WE DID:LOGO RE-BRANDINGCONCEPT DEVELOPMENTPRESS ADSSOCIAL MEDIAEMAIL SIGNATURE

WELCOME TO THE

Case Study

LOGO

COLOUR PALETTE

LOGO RE-BRAND

LOGO VERSIONS - GOLD TEXT LOGO VERSIONS - MONO REVERSE LOGO VERSIONS - MONOLOGO VERSIONS - REVERSE

LOGO RE-BRAND

PRESS ADS

SHERLOCK’S OFFICE SOLUTIONS CAMPAIGN DEVELOPMENT

THE GOAL

Sherlock’s Office Solutions had a strong brand that was well known in the marketplace, so we wanted to update and refresh the logo without losing that recognition and integrity. They were also looking for a concept development that would highlight their point of difference and stand out across a number of platforms, both online and offline.

THE IDEA

Retaining the main structure and colour palette of the existing logo, redhotblue gave the new logo a modern update while also updating the tagline to something more representative of what SOS do – Computer Training Specialists. A campaign message was developed to tie in with this tagline – “experts creating experts”, to reflect the company’s years of experience and quality trainers, along with the variety of professionals that SOS train in becoming proficient. This message was highlighted with a series of black and white images and teamed with a bold prism graphic element.

THE RESULT

SOS’s new logo and concept development is bold, eye-catching and flexible, while retaining the integrity of the original logo that is well recognised in the marketplace. Their new concept has been implemented across multiple platforms already, and positions SOS as a leader in their field.

SOCIAL MEDIA

SHERLOCK’S OFFICE SOLUTIONS FACEBOOK TIMELINE COVERS

To ensure brand consistency, it was important that SOS’s social media platform had visual representation that continued with the campaign.

EMAIL SIGNATURE

SHERLOCK’S OFFICE SOLUTIONSEMAIL TEMPLATE

As the majority of correspondence for SOS is done via email, an email footer delivers brand recognition and consistency on this platform.