real marketing
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Real Marketing. People share, read and generally engage more with any type of content when it ’ s surfaced through friends and people they know and trust. Real Marketing. Real Marketing. Define Marketing and the steps in the Marketing Process Understand the marketplace - PowerPoint PPT PresentationTRANSCRIPT
Real Marketing
People share, read and generally engage more with any type of content when it’s surfaced through friends and
people theyknow and trust.
Real Marketing
Real Marketing
Define Marketing and the steps in the Marketing ProcessUnderstand the marketplaceDesign customer driven marketing
strategyConstruct and integrated marketing
prgm.Build profitable relationships and
create customer delight
Understanding the Marketplace
Customer Needs Wants and Demands
Market Offerings Products Services Experiences
Customer Value and SatisfactionExchanges and RelationshipsMarkets
Creating and Capturing Customer Value
A Modern Marketing System
Selling and Marketing Concepts Contrasted
Societal Marketing Concept
Chapter Objective and Key Terms
Define MarketingUnderstanding customers and the
marketplaceKey Elements of customer driven
marketing strategyDiscuss customer relationshipMajor Trends and forces changing
Company Marketing Strategy
Objectives Company-Wide Strategic Planning: Defining
Marketing’s Role Designing the Business Portfolio Planning Marketing: Partnering to Build Customer
Relationships Marketing Strategy and the Marketing Mix Managing the Marketing Effort (53–57) Measuring and Managing Return on Marketing
Investment
Steps in Strategic Planning
Market Oriented Business Definitions
Build Customer Relationships
Product Expansion
MARKETING STRATEGIES
SERIOUSLY…NOT
SWOT ANALYSIS
SAMPLE SWOT FORM ON CLASS WEBSITE
FOUR P’S OF PRODUCT MIX
RETURN ON MARKETING INVESTMENT