CENTURY 21® Looking Glass

A Career Change in the Right Direction…

• The real estate market in Mid-Michigan has changed significantly in

recent years.

• Clients are more demanding and discerning now than in the past.

With knowledge more available from the internet, both buyers and

sellers look to REALTORS for a higher level of expertise, skills and

abilities.

• Market challenges facing agents justify the need to associate with the

strongest possible brokerage firm – a firm that offers the very best

tools, business development opportunities and the most professional,

supportive atmosphere.

MARKET CONDITIONS JUSTIFY A CLOSE LOOK AT REAL ESTATE BROKERAGE OPTIONS…

WHAT SETS CENTURY 21 LOOKING GLASS APART?

• The power of the CENTURY 21® name – the top brokerage brand in the world.

• The strength of Century 21 Looking Glass:

– The Largest CENTURY 21® Company in Mid-Michigan

– Over 500 Years of combined Real Estate Experience!

– 40+ agents from every community in the Greater Lansing area.

– A proven record of growth and success… An award-winning Centurion Office for many years.

• Systems in place that allow us to grow and increase market share, services, and profitability including the ONLY major Real Estate Company in the Lansing MLS with realtor.com enhanced listings on the entire office inventory provided FREE to all associates!

• The vision of management and their commitment to excellence.

•Founded in 1971

• 8,300 Offices Worldwide in 58 Countries and Territories

• 140,000 Sales Associates

THE MOST RECOGNIZED REAL ESTATE BRAND IN THE WORLD.

1: Millward Brown study of 1200+ home buyers / sellers, C21: 64% awareness, R/Max :58%,

Coldwell Banker :32%, Prudential : 15%, ERA:6:%, GMAC :3%

THE POWER of the CENTURY 21 BRAND BENEFITS AGENTS – LIKE YOU - SIGNIFICANTLY…

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 5

YEARS of HIGHLY TARGETED, TV, RADIO, PRINT and INTERNET ADVERTISING - in ENGLISH and SPANISH – HAVE ESTABLISHED CREDIBILITY and HELP BUILD BRAND AWARENESS!

CENTURY21.COM: INCREDIBLY POWERFUL LOCAL, NATIONAL and INTERNATIONAL INTERNET PRESENCE…

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 7

EVERY LISTING on CENTURY21.COM is AUTOMATICALLY POSTED on MULTIPLE SITES!

• Slide Shows & Virtual Tours –Visually highlight the best features of your home; automatically created when you have 6 or more pictures

• Neighborhood Profiles–Important information about neighborhoods surrounding your listing

CENTURY 21 ONLINE MARKETING TOOLS HELP YOU SELL YOUR LISTINGS…

What does Search Engine Marketing (SEM) do?Drives more traffic to your web site by paying for targeted keyword search results with search engines.

- Brand, Generic, and Regional terms - CENTURY 21 currently bidding on over 65,000 keywords-Trademarked with Google for the term “CENTURY 21”

CENTURY 21 SEARCH ENGINE MARKETING DRIVES BUSINESS to YOU… …

•Personalized Postcards and Magazines…

•Free E-Newsletters…

•Business Building Tools… 

CENTURY 21: The Gold Standard.

 CENTURY 21 MARKETING TOOLS: EASY and EFFECTIVE MEANS of CLIENT COMMUNICATION to MAXIMIZE YOUR INCOME…

• Major Medical Healthcare Coverage to all associates in all states

•National Discounts…

 

CENTURY 21: The Gold Standard.

 JUST SOME of the MANY CENTURY 21 BRAND BENEFITS…

• Locally owned, young and dynamic leadership!

• 50+ associates

• 2 convenient, professional yet relaxed offices… (South Lansing

on Jolly Road…. Saginaw Highway in Grand Ledge…)

• Strong, stable and growing!

• 

CENTURY 21: The Gold Standard.

 

CENTURY 21 LOOKING GLASS: MID-MICHIGAN’S LARGEST CENTURY 21 FRANCHISE…

• All agents and MLS listings on firm website • Link from the most viewed franchise real estate website in the

world (Century21.com)• 1st area firm with a company presence on Facebook (social

networking site)• 1st area firm with a company presence on Linked In… (business

networking site)• The only regional firm with a channel on YouTube…

 

CENTURY 21: The Gold Standard.

 CENTURY 21 LOOKING GLASS : PROGRESSIVE, FORWARD THINKING, TECHNOLOGICALLY ADVANCED…

• Full-time, dedicated administrative support staff• Free in-house technical support (free of charge)• No cost professional marketing / technical writing support …• Superb sales skills, niche market, and designation training: one

on one, seminar and online

 

.

CENTURY 21 LOOKING GLASS OFFERS VALUABLE SUPPORT SERVICES in a PLEASANT, PROFESSIONAL, LOW STRESS WORKING ENVIRONMENT…

• LeadRouter internet based leads system• Web-based Global Referral Network (CGRN)• Floor time… • Individualized Broker Led Business Planning, Coaching and

Accountability • Easy to create low cost search engine optimized individual web site

availability

 • .

CENTURY 21 LOOKING GLASS HELPS YOU BUILD and MANAGE YOUR BUSINESS…

• Without “Enhanced” status, listings on Realtor.com have 4

photos, no tour, limited description…

• With Enhanced status, EVERY LISTING has: Up to 24 full-color photos! Visual Tour Link Video Link In depth descriptive paragraph Headline and Banner on results page... All your inventory viewable on property detail page!

CENTURY 21: The Gold Standard.

 

EVERY PROPERTY PROMOTED on REALTOR.COM – by far the LEADING INTERNET PORTAL - as an ENHANCED LISTING… FREE of CHARGE!

• Very low monthly ‘office’ costs… ($45)

• Unlimited local and long distance phone & fax usage

• No copying charges (black & white)

• Free web-based email

• Yard signs provided at no cost…. (most recognized in the industry)

• NO corporate franchise fees…

• NO transaction based administrative fees

• Modest Errors & Omissions (E&O) costs… ($20 per transaction)

• Highly competitive commission splits…

• Transaction based incentives paid for recruiting and retention of new agents…

 

CENTURY 21 LOOKING GLASS HAS LOW AGENT COSTS to MAXIMIZE YOUR NET INCOME…

• 1000 Century 21 Business Cards• Provide 5 Name Riders• Provide 100 Announcement Cards• Pay GLAR and State License Transfer Fees• Provide Personal DID Phone Number, Forwarding, and voicemail• Provide Personal century21.com Email address & aliases.• Coordinate personal address book and database capture and conversion.• Coordinate inventory transfer from previous company.• Coordinate personal website conversion to branded identity.

•(note: specific details vary by agent arrangement with Century 21 Looking Glass broker)

 

CENTURY 21: The Gold Standard.

CENTURY 21 LOOKING GLASS: HELPING YOU TRANSITION SMOOTHLY to SUCCESS…

LET’S GET STARTED….

Call or Email TODAY to set up a confidential, no stress personal interview.

Mitch Crank, Director of Business Development: mobile, 517.290 6885, online: mcrank@century21.com

Matt Robertson, Broker / Owner, mobile: 517.930.7511, online: matt.robertson@century21.com