reach the fastest-growing consumer segment with iheart … · hispanics represent 1 in 4 total...

Reach The Fastest-Growing

Consumer Segment With

iHeart Spanish

North-Central Florida!

iHeartMedia Is The #1 Media Company In The U.S.

Source: ; (1) Unique Visitors, comScore Media Metrix, AUG 2018, multi-platform universe, P6+. (2) Nielsen NPower, SEP 2018 reach, P6+ 6-minute qualifier, L+SD, MSu 6a-6a. (3) Spring 2018 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+. 2

Monthly Reach P6+ (Millions)

274

227 207

160 158 137 134 126

92 88 87 81

35 32

0

50

100

150

200

250

300

274M Listeners

On-air Every Month

122M Registered Users

Through Digital & Mobile

250+ Platforms

& Thousands Of Connected Devices

140M Fans

Through Social Media

20K+ Events

Across Markets &

Formats

Source : Listeners: Spring 2018 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+; Fans: Shareablee Sep 2018 – Audience (CP) ; Podcaster: Based on combined Global Unique Streams & Downloads across iHeartRadio and HowStuffWorks; iHM Internal Reporting

3

We’re The Only Media Company That Can Help You:

+ + + +

R E A C H E X T E N D C O N N E C T E N T E R T A I N W I N F A N S E X P L O R E

+

100M+ Monthly Podcast

Downloads #1 Commercial

Podcaster

STA

TIO

N IN

FO

RM

ATI

ON

Cluster 6+ Cume:

789,900

Call Letters WJBT-FM WKSL-FM WQIK-FM WSOL-FM WWJK-FM WFXJ-AM WKSL-FM HD2 WQIK-FM HD2

Dial Position 93.3 97.9 99.1 101.5 107.3 930 97.3 106.9

Format Urban Contemp. Pop CHR Country Urban AC Adult Hits Sports Rock Tropical

Brand 93.3 The Beat 97.9 KISS FM 99.1 WQIK V101.5 107.3 The River 930 The Game 97.3 Planet Radio Rumba 106.9

Jacksonville

Slogan Representin' Hip-Hop

& R&B Flava

#1 For Commercial

Free Hit Music

Jacksonville's New

Country 99.1 WQIK

Throwback Hip-Hop

and R&B We Play Anything!

Jacksonville's Sports

Leader ; The Gators

Play Here

Jacksonville's Real

Rock

Latino Hits y Mas

Variadad

Website 933thebeatjamz

.com 979kissfm.com 991wqik.com v1015.com theriver1073.com

sportsradio930

.com

973planetradio

.com rumba1069.com

AU

DIE

NC

E

M-S

U 6

A-1

2M

Weekly Cume 249,400 236,300 267,700 194,200 200,100 39,300 48,900 42,800

Target Listener A18-49 A18-49 A25-54 A25-54 A25-54 M25-54

Median Age 33 32 45 44 47 62 34 33

AQH Gender

Comp M59% F41% M47% F53% M46% F54% M47% F53% M55% F45% M67% F33% M76% F24% M43% F57%

AQH Ethnic Comp

(Black/Hisp/Other) B75% H4% O21% B26% H9% O65% B8% H2% O90% B89% H4% O7% B9% H10% O81% B8% H1% O91% B10% H14% O76% B5% H42% O53%

DIG

ITA

L

AU

DIE

NC

E Mobile Streaming

Listeners 14,700 10,100 8,800 15,900 4,000 2,900 2,700 2,300

Unique Site Visitors 10,500 14,100 89,600 7,000 4,400 4,100 8,900 2,600

Facebook Likes 55,500 17,400 85,400 6,700 16,200 1,000 5,200 1,800

Twitter Followers 7,400 7,000 8,100 1,400 700 1,000 800 100

iHeartMedia Jacksonville Overview

Source: Nielsen Audio, Nov18-Jan19 (3 Bk Avg), M-Su 6a-12m, Persons 6+; Omniture, internal logs, DEC, 18; Facebook/Twitter, DEC18 5

TARGETED DIGITAL

I N C E N T I V E S W H Y I T W O R K S T A R G E T I N G O P T I O N S T A R G E T I N G O P T I O N S T A R G E T I N G O P T I O N S

SOCIAL MEDIA ACTIVATION

Connect with local listeners

through sweepstakes and

contests distributed across our

websites and mobile app,

encouraging fans to participate

through strategic promotions

with incentivized actions.

• SOCIAL ACTION (FACEBOOK

LIKE, INSTAGRAM / TWITTER /

SNAPCHAT FOLLOW)

• SURVEY

• VISIT WEBSITE OR APP

• CONTESTANT’S ADDRESS

LOCATION BASED GEO-

FENCING

Combining location-based in-

app mobile with digital and on-

air media allows brands to

extend reach to new

consumers, while targeting

crossover consumers with

complementary messaging.

• TARGET REAL PEOPLE

THROUGHOUT THEIR DAY

• REACH CONSUMERS IN A

RELEVANT MINDSET

• GEO-TARGET MESSAGE

APPEAL TO AUDIENCE

AUDIENCE AMPLIFICATION

Leverage hyper-targeted,

cross-platform display and

video to maximize frequency

and visually reinforce brand

messaging to key in-market

consumers, accessing premium

digital inventory across the

internet.

• GEOGRAPHIC

• CONTEXTUAL (i.e. SPORTS SITES)

• BEHAVIORAL (i.e. INTO FASHION)

• VERTICAL MARKETPLACES

• AUDIENCE TARGETING

• RE-TARGETING

• KEYWORD TARGETING

TARGETED AUDIO

Target consumers by

leveraging iHeartRadio’s first

and third party audience data

across our vast network of

digital radio stations with :15,

:30 and/or :60 second audio

ads with corresponding digital

companion banners.

• DEMOGRAPHIC

• GEOGRAPHIC

• LISTENING PREFERENCES

• LIFESTYLE AND INTERESTS

• PURCHASE BEHAVIOR

EMAIL MARKETING

Extend reach and drive brand

awareness among a highly

targeted audience.

Make an impact and

reinforce brand message with

this highly mobile,

measurable, and

customizable asset

• GEOGRAPHIC

• DEMOGRAPHIC

• SOCIO-ECONOMIC

• BEHAVIORAL

• INTEREST

Hyper-targeted solutions to engage highly qualified prospects at multiple touchpoints throughout the day to achieve

marketing objectives

The Power Of

North-Central

Florida Hispanics

Population & Spending Growth

Source: Nielsen 2016; U.S. Census Bureau, 2014 National Population Projections; Jeffrey Humphreys, The Multicultural Economy 2015, Selig Center for Economic Growth (2015); World Bank.

U.S. population growth

comes from Hispanics

50%

Projected Buying Power (2020)

$1.7T

9

Key Data Points On Population Size

Hispanics represent 1 in 4 total persons in the State of Florida and nearly:

• 1 in 3 in the Orlando Metro area

• 1 in 5 in the Tampa Metro area

• 1 in 10 in the Jacksonville Metro area

Nearly 1 in 10 Total U.S. Hispanics live in Florida, Florida Ranks #3 in the U.S. For Hispanic population count.

Hispanics represent the largest ethnic group in the United States, Florida, and in the Orlando and Tampa

Metro Areas.

TOTAL U.S. FLORIDA JACKSONVILLE

METRO AREA

ORLANDO

METRO AREA

TAMPA METRO

AREA

Hispanic Pop:

59 Million Hispanic Pop:

5.3 Million Hispanic Pop:

132 Thousand Hispanic Pop:

765 Thousand Hispanic Pop:

601 Thousand

18% Total Pop

25% Total Pop

8.8% Total Pop

30% Total Pop

19% Total Pop

The Future Of Florida Is Now!

Source: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2017. Orlando-Kissimmee-Sanford Metro Area includes: Lake, Orange, Osceola and Seminole Counties.

Source: The Multicultural Economy 2017, Selig Center for Economic Growth, The University of Georgia.

10

.

Hispanic zip codes

Jacksonville Average Daily Installs And In-Tab by ZIP Code

PERSONS 6+

County/County Split State Zip Code Percent Black Percent Hispanic Percent Other

Duval Balance Arlington Area FL 32246 16 17 67

Duval Balance Mayport FL 32227 16 15 69

Duval Balance San marco FL 32207 19 15 66

Clay Orange Park FL 32073 17 13 70

Duval Balance Spring Glenn/San Souci FL 32216 17 12 71

Duval HDBA Blanding BLvd FL 32244 37 12 51

Duval HDBA Terry Parker / Arlington area FL 32211 36 12 53

Duval Balance San Jose FL 32257 13 12 76

Duval Balance Baymeadows FL 32256 16 12 73

Duval Balance Westside FL 32222 30 11 60

Duval Balance San Jose FL 32217 16 11 74

Duval Balance Hodges blvd FL 32224 9 10 81

Duval HDBA Fort Caroline FL 32277 38 10 52

Duval HDBA Cassat/ San Juan ave FL 32210 36 9 55

North Florida leads state in growth of Hispanic population

St Johns County has largest Hispanic growth rate this decade

ORLANDO, Fla. - North Florida counties led the state in the growth rate of

Florida's Hispanic population last year. But traditional bastions in South Florida and central

Florida led in pure numbers.

Figures released by the U.S. Census Bureau offer a snapshot of how Florida's Hispanic

population changed from July 2016 to July 2017. They don't reflect the wave of Puerto Ricans

moving to Florida after Hurricane Maria struck the island two months later.

Tiny Madison County along the Georgia border had the highest growth rate this time, at

more than 11 percent, followed by Nassau County, north of Jacksonville. St. Johns County

near Jacksonville has the largest Hispanic growth rate this decade, jumping by two-thirds.

Miami-Dade and Broward counties had the greatest Hispanic growth in pure numbers last

year.

https://www.news4jax.com/topic/North-Florida



https://www.news4jax.com/topic/Hispanic



https://www.news4jax.com/topic/South-Florida



Source: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2012-2017. Metro Areas Defined By U.S. Census.

13

Key Data Points On Population Growth

Nearly 2 in 4 persons added to the Florida State population between 2011 and 2016 were Hispanic.

More than 2 in 4 persons added to the Jacksonville Metro Area population between 2012 and 2017 were Hispanic.

More than 2 in 4 persons added to the Orlando Metro Area population between 2012 and 2017 were Hispanic.

More than 2 in 5 persons added to the Tampa Metro Area population between 2012 and 2017 were Hispanic.

Hispanic Is Your Growth Opportunity

Hispanic Share of

Growth

U.S. 49.8%

FLORIDA 53.1%

JACKSONVILLE

METRO AREA 23.2%

ORLANDO

METRO AREA 59.6%

TAMPA

METRO AREA

47.4%

2.2% 5.2%

7.6% 7.0% 5.5%

11.0%

19.7%

28.8% 28.7%

24.4%

Total U.S. Florida Jacksonville

Metro Area

Orlando

Metro Area

Tampa Metro

Area

Non-Hispanic

Hispanic

Source: The Multicultural Economy 2017, Selig Center for Economic Growth, The University of Georgia.

14

$155 Billion Dollar Opportunity

TOTAL U.S. FLORIDA

2017 Hispanic Buying Power:

$1.5 Trillion 10.2% of Total

2017 Hispanic Buying Power:

$155 Billion 17.8% of Total

Hispanic Buying Power % Change 2010-2017

+47.1% Compare to +28.2% for

Non-Hispanics

Hispanic Buying Power % Change 2010-2017

+46.7% Compare to +27.1% for

Non-Hispanics

Key Data Points On Hispanic Buying Power

Florida Hispanics represent a more than $100 Billion dollar opportunity for businesses.

Nearly $1 in every $5 dollars spent in the State of Florida are spent by Hispanics.

Hispanic Buying Power in Florida is growing nearly twice as fast as Non-Hispanic Buying Power.

Hispanics on average spend more than Non-Hispanics on items such as groceries, clothing, wireless service and auto financing.

15

Florida Hispanics Have Substantial

Disposable Income

Key Data Points On Household Income

The estimated Median Household Income for Jacksonville Hispanics is $54,874-higher than both the Total U.S. and the State of Florida.

The estimated Median Household Income for Tampa Hispanics is $46,576-higher than both the Total U.S. and the State of Florida.

Hispanic Household Income levels in Florida and the Jacksonville, Orlando, and Tampa Metro Areas are comparable to Non-Hispanic.

TOTAL U.S. FLORIDA JACKSONVILLE

METRO

ORLANDO

METRO

TAMPA

METRO

Hispanic Median

Household Income:

$ 45,044 Compare to $61,373

for Non-Hispanics

Hispanic Median

Household Income:

$45,118 Compare to $56,627

for Non-Hispanics

Hispanic Median

Household Income:

$54,874 Compare to $61,191

for Non-Hispanics

Hispanic Median

Household Income:

$40,451 Compare to $58,885

for Non-Hispanics

Hispanic Median

Household Income:

$46,576 Compare to $57,008

for Non-Hispanics

Source: Scarborough USA+ 2018 Rel 2 Jul2017-Nov2018 Adults 18+. Florida includes All Scarborough Measured DMAs in the State. Metros Defined By Nielsen Audio.

Source: Median Age: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2017

Household Size: Scarborough USA+ 2018 Rel. 2 Jul2017-Nov2018 12 Mos. Adults 18+. Florida includes All Scarborough Measured DMAs in the State. Metros

16

Did You Know?

More than 2 in 5 persons added to the total U.S. population between 2011 and 2016 were Hispanic.

Nearly 2 in 4 persons added to the Florida state population between 2011 and 2016 were Hispanic.

More than 2 in 4 persons added to the Orlando Metro Area population between 2011 and 2016 were Hispanic.

The Hispanic population in the Orlando Metro Area is growing 4Xs faster than the Non-Hispanic population.

Florida Hispanics Have Younger, Larger Families

=Opportunity FLORIDA JACKSONVILLE METRO ORLANDO METRO TAMPA METRO

Hispanic Median Age:

36 Compare to 50 for

White Non-Hispanics



White Non-Hispanics



White Non-Hispanics



White Non-Hispanics

Hispanic Median HHLD Size:

3.0 Compare to 2.0 for

White Non-Hispanics



White Non-Hispanics



White Non-Hispanics



White Non-Hispanics

Key Data Points On Demographics and Household Size

Hispanics are much younger than their White Non-Hispanic Counterparts.

It’s no surprise that Florida Hispanics have younger, larger households – 46% have children at home compared to 24% for White Non-Hispanics.

Larger, younger households mean more sales and more opportunities to engage consumers early in life!

Latinos on track to be largest share of

nonwhite voters in 2020, Pew says

In the next presidential election, 32 million Hispanics will be eligible to

vote, just slightly more than the 30 million voters who are black. For the first time, Hispanics are on track to be the largest racial or ethnic group to be eligible to vote in a presidential election, according to data on the 2020 electorate released Wednesday by the Pew

Research Center. By 2020, 32 million Hispanics will be eligible to vote, just slightly more than the 30 million voters who are black. For Asians, the population is expected to be about 11 million, more than double what it was in 2000.

http://www.pewsocialtrends.org/essay/an-early-look-at-the-2020-electorate/

http://www.pewsocialtrends.org/essay/an-early-look-at-the-2020-electorate/

25%

75%

Have you registered to vote in the United

States? Yes No

Have you registered to vote

in the United States?

Source: FIU Steven J Green School of International & Public Affairs

Year of arrival in

Florida

Sample of 1000 Puerto Ricans.

22.8%

27.7%

23.8%

25.7%

Before 2011 Between 2012 Between 2015 Between 2017 and 2014 and 2016 and 2018


57.0%

12.1%

17.9%

13.0%

Democrat Republican Independent DK

Did you register as a Democrat, Republican or Independent?

Have you registered to vote

in the United States?

Puerto Ricans have historically

been linked to the Democratic

Party in Florida and nationwide.


Since your arrival in

Florida, have you started

looking for a job?

87%

13%

Yes No


The Power of

iHeartMedia

Spanish Radio

92%

87% 54% 78% 46% 54%

96% 88%

42%

79%

42% 42%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

RADIO LIVE + TIME-SHIFTED TV INTERNET ON

COMPUTER

APP ON SMARTPHONE APP ON TABLET INTERNET CONNECTED

DEVICE

Total

Hispanic

Radio Is The #1 Mass Reach Medium Across Adults

Source: Nielsen Total Audience Report, 2Q 2018 23

Weekly Reach (% of Population) Adults 18+

• AM/FM Radio Has The Highest Reach Among Hispanics!

iHeartMedia Spanish Radio Reaches

442,900 or 29%

of Hispanic persons ages 12 and

older in North Central Florida!

Source: Fall’18 DMA Book, Cume Persons and Cume RTG, Hispanic P12+, M-SU 6A-12M; based on WQIK-FM HD2 in Jacksonville,

WRUM-FM and WRUM-FM HD2 in Orlando and WRUB-FM in Tampa.

iHeartMedia Spanish North Central Florida Has Massive Reach

STA

TIO

N I

NFO

RM

ATI

ON

Market Jacksonville Orlando Orlando Orlando Tampa

Call Letters WQIK-FM HD2 WRUM-FM WRUM-FM HD2 WSRO-AM WRUB-FM

Dial Position 106.9 100.3 97.1 97.9 106.5

Format Spanish Contemp. Tropical Spanish Hits News-Talk-Entertainment Spanish Contemp.

Brand Rumba 106.9 Jacksonville Rumba 100.3 Mega 97.1 Accion 97.9 Rumba 106.5

Slogan Latino Hits y Mas Variadad #1 Para Exitos y Musica

Variada

Donde Viven Tus Hits -

Orlando La Primera en Noticias Latino Hits y Más Variedad

Website rumba1069.com Rumba100

.com lamegaorlando.iheart.com Accion979.iheart.com

Rumba1065

.com

AU

DIE

NC

E

M-S

U 6

A-1

2M

Weekly Cume 42,800 348,300 45,100 n/a 99,000

Target Listener A18-49 A18-49/25-54 A18-49 A35-64 A25-54

Median Age 33 46 35 72 38

AQH Gender Comp M43% F57% M49% F51% M31% F69% M77% F23% M62% F38%

AQH Ethnic Comp

(Black/Hisp/Other) B5% H42% 53% B2% H94% O4% B2% H94% O4% B1% H99% O0% B12% H84% O4%

DIG

ITA

L

AU

DIE

NC

E

Mobile Streaming Listeners 6,300 32,600 2,600 n/a 4,200

Unique Site Visitors 1’600 53,300 600 n/a 7,000

Facebook Likes 1,500 155,000 n/a n/a 11,600

Twitter Followers 100 9,100 n/a n/a 300

iHeartMedia Spanish North Central Florida Overview

Source: Nielsen Audio, Nov 18-Jan 19 (3 Bk Avg), M-Su 6a-12m, Persons 6+; Omniture, internal logs, Dec18; Facebook/Twitter, Dec18 25

WEEK

DA

Y P

RO

GR

AM

MIN

G

WQIK-FM HD2 WRUM-FM WRUM-FM HD2 WSRO-AM WRUB-FM

Jacksonville Orlando Orlando Orlando Tampa

5A WQIK-HD2 WRUM-FM WRUM-FM HD2 Buenos Dias America Super Martinez 6A

Tu Manana con Enrique Santos

Los Anormales Danilela Droz

Acción en la mañana con Nelson Perdomo y Sandra

Carrasquillo Tu Manana con Enrique

Santos

7A

8A

9A Sin Agendas Con Jorge Bonilla 10A

Liliana La Gitana Sharon Gomez

Marcano En Vivo

Sarykarmen

11A Mujeres en Acción Con Maria

Isabel Sanquírico

12N Trending News con Jesús Manuel

Torres 1P Brokered 2P En Buenas Manos 3P

Gaby Calderon El Relajo Alex Diaz

Variety/Brokered

Gaby Calderon

4P Polos Opuestos

5P

6P Telenoticias Orlando /

Voz de America 7P

Jessi Dee Jessi Dee Eugene Rodriguez

Dra. Isabel

Jessi Dee

8P Bienvenidos a América! 9P Sin Agendas con Jorge Bonilla

10P En Privado con Dr.Eduardo

López Navarro 11P Polos Opuestos 12M

WQIK-HD2 Sharon Gomez WRUM-FM HD2

Marcano en Vivo

Super Martinez

1A

Jorge Ramos y Su Banda (ESPN) 2A

3A

4A Análisis / NotiUno 26

iHeartMedia Spanish North Central Florida Weekday Lineup

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Jacksonville Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms 27

30%

15%

6%

49%

0%

20%

40%

60%

1 2 3 4+

PERSONS IN HOUSEHOLD

11% 12%

41% 36%

0%

10%

20%

30%

40%

50%

<$25K $25-50K $50-75K $75K+

HOUSEHOLD INCOME PROFILE

RUMBA1069.COM 1,600

MOBILE STREAMING 6,300

BROADCAST 67,900

MONTHLY REACH

ETHNIC COMPOSITION

33 Median Age

0%

9%

5%

55%

18%

4%

9%

1%

0% 20% 40% 60%

P6-11

P12-17

P18-24

P25-34

P35-44

P45-54

P55-64

P65+

AGE COMPOSITION

Female Male

43% 57%

GENDER COMPOSITION

WQIK-FM HD2 | Format: Tropical

STATION SNAPSHOT RUMBA 106.9 - JACKSONVILLE

12%

84%

4%

Black

Hispanic

Other

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Orlando Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms 28

5%

29% 31% 35%

0%

10%

20%

30%

40%

1 2 3 4+


30% 34%

19% 18%

0%

10%

20%

30%

40%

<$25K $25-50K $50-75K $75K+


RUMBA100.COM 53,300


BROADCAST 583,900

MONTHLY REACH

2%

94%

4% Black

Hispanic

Other

ETHNIC COMPOSITION

46 Median Age

9%

4%

3%

16%

16%

17%

17%

17%

0% 5% 10% 15% 20%

P6-11

P12-17

P18-24

P25-34

P35-44

P45-54

P55-64

P65+

AGE COMPOSITION

Female Male

49% 51%

GENDER COMPOSITION

WRUM-FM | Format: Tropical

STATION SNAPSHOT RUMBA 100.3 - ORLANDO

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Orlando Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms 29

0%

13% 18%

69%

0%

20%

40%

60%

80%

1 2 3 4+


12%

35%

27% 25%

0%

10%

20%

30%

40%

<$25K $25-50K $50-75K $75K+


ALMA971.IHEART.COM 600


BROADCAST 64,700

MONTHLY REACH

2%

94%

4% Black

Hispanic

Other

ETHNIC COMPOSITION

35 Median Age

8%

7%

5%

29%

27%

18%

4%

2%

0% 10% 20% 30% 40%

P6-11

P12-17

P18-24

P25-34

P35-44

P45-54

P55-64

P65+

AGE COMPOSITION

Female Male

31% 69%

GENDER COMPOSITION

WRUM-FM HD2 | Format: Spanish Hits

STATION SNAPSHOT MEGA 97.1 - ORLANDO

Source: Composition by AQH, Orlando Metro, Jan19 Nielsen Audio; Omniture, internal logs, JAN19, mobile figures do not include streaming on desktop/other platforms 30

44%

14%

42%

1%

0%

10%

20%

30%

40%

50%

1 2 3 4+


45%

19%

0%

36%

0%

10%

20%

30%

40%

50%

<$25K $25-50K $50-75K $75K+


ACCION979.COM 2,700


BROADCAST N/A

MONTHLY REACH

1%

99%

0%

Black

Hispanic

Other

ETHNIC COMPOSITION

72 Median Age

0%

0%

0%

35%

2%

1%

6%

55%

0% 20% 40% 60%

P6-11

P12-17

P18-24

P25-34

P35-44

P45-54

P55-64

P65+

AGE COMPOSITION

Female Male

77% 23%

GENDER COMPOSITION

WRSO-AM | Format: Spanish News Talk

STATION SNAPSHOT ACCIÓN 97.9 - ORLANDO

Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Tampa-St. Petersburg-Clearwater Metro, Nov18-Jan19 (3 Bk Avg); Omniture, internal logs, DEC, 18, mobile figures do not include streaming on desktop/other platforms 31

5%

23% 13%

59%

0%

20%

40%

60%

80%

1 2 3 4+


27% 24%

13%

35%

0%

10%

20%

30%

40%

<$25K $25-50K $50-75K $75K+


RUMBA1065.COM 7,000


BROADCAST 154,300

MONTHLY REACH

12%

84%

4%

Black

Hispanic

Other

ETHNIC COMPOSITION

38 Median Age

9%

4%

15%

11%

24%

14%

3%

20%

0% 5% 10% 15% 20% 25%

P6-11

P12-17

P18-24

P25-34

P35-44

P45-54

P55-64

P65+

AGE COMPOSITION

Female Male

62% 38%

GENDER COMPOSITION

WRUB-FM | Format: Tropical

STATION SNAPSHOT RUMBA 106.5 - TAMPA

GRACIAS!

March 2019

reach the fastest-growing consumer segment with iheart … · hispanics represent 1 in 4 total...

Documents