Reach Tablet and E-Reader UsersWith E-Books

Reach Tablet and E-Reader Users With E-BooksE-books are a perfect way to break into a new technology demographic while providing strong content marketing.

Reach Tablet and E-Reader Users With E-BooksE-readers and tablets constitute some of the fastest growing technologies ever.

Source: Publisher’s Marketplace 2012

Reach Tablet and E-Reader Users With E-Books

One third of Americans own a tablet, and a quarter

own an e-reader.

Reach Tablet and E-Reader Users With E-Books

Many businesses are reluctant to produce e-books due to expense and length.

Reach Tablet and E-Reader Users With E-Books

E-books don’t have to be incredibly long or expensive.

•

Most businesses are already producing content that can be easily converted into an e-book.

•

Article-length serial installments of longer works are popular in the Kindle store.

Reach Tablet and E-Reader Users With E-BooksThere are many ways to produce interesting, relevant e-book content:

• Publish a how-to guide• Repurpose blog posts•

Invite contributions

from guest writers•

Publish updates with

chapters featuring new materials

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