Reach More Local Consumers With A Solid Search Engine Presence

Local SEO Overview

Is Your Business Suffering Due to a

Lack of Customers?

Feeling Disconnected From Local Consumers?

Having Trouble Getting Your Phone

To Ring?

Need More Foot Traffic Coming Into

Your Doors?

COMMON BUSINESS DILEMMAS

2. Customer Retention

Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.

4. Increased Referrals

Getting your existing customers to refer more people to your business creates effortless longevity and growth..

1. Customer Acquisition

Attracting new customers is the lifeline for any business and should be an on-going initiative.

3. Increased Spending

Getting your existing customers to spend more money with your company creates more automated revenue.

PRIMARY GROWTH FACTORS

Ineffective MarketingDo traditional marketing

methods continue to drain your budget even though they’re

ineffective?

Stiff CompetitionDo you feel like your closest competitors are taking your

fair share of the market?

Digital TechnologyAre you struggling to grasp and implement proven new-age marketing strategies?

Lack of TimeAre you putting off Digital

Marketing because you feel that you just don’t have the

time?

4 MAJOR ROADBLOCKS

OVERCOMING THE BARRIERSThere are ways to…

Put your business directly in front of your target audience

Spend your marketing dollars where they COUNT and yield the best returns

Use the power of the internet to connect with more customers and prospects

72% Of Consumers Are Already

Connecting With Brands Through

Their Various Digital Marketing

Channels And Activities…

Digital

Website Design

Online Video

Mobile

Social Media

Effective Website Design Will Be A MUST

SEO Will Continue To Be #1 For Local Lead Gen

Mobile Marketing Will Become Even More Vital

Online Videos Will Take Over Web Content

Social Media Will Become The New Advertising

Email Marketing Will Continue To Advance

Proactive Reputation Management Will Be Crucial

THE FUTURE OF DIGITAL

MARKETINGEmail

Local SEO

OnlineReputation

Content

GET IN FRONT OF CONSUMERS WITH LOCAL SEO

WHAT IS LOCAL SEO?

Local SEO is the process of optimizing a website to come up in the search engine results when users enter “localized” keywords and phrases into the internet search engines – such as Google, Yahoo, and Bing.

For example:“Cosmetic Dentist in Rochester, NY”

BE FOUND97% of consumers use the internet to search for local

products and services

MORE WEBSITE TRAFFICSearch is the #1 driver of

traffic to content sites, beating social media by

more than 300%

LONG-TERM RESULTSThe search engine industry

is a multi-billion dollar market

MORE MOBILE ATTENTION

50% of all mobile searches are conducted in hopes of

finding local results

Your Website

WHY LOCAL SEO IS A PRIORITY

OF A WELL-EXECUTEDLOCAL SEO STRATEGY

BENEFITS

Local Directory ListingsSites such as Google Local/Maps and Yelp, are the new Yellow Pages; this is where consumers search for local businesses

Long-Term ResultsOnce your website achieves solid rankings, they will stick long-term when properly and consistently maintained

Positive Brand AwarenessSEO makes your brand noticeable and credible because your site consistently shows up high the search results

Faster RankingsLocal SEO is less complicated than traditional SEO and can produce results much faster in many cases

Targeted Leads & Higher ROICompared to traditional advertising, SEO

provides a much higher ROI and produces more targeted leads

More Local Online ExposureLocal SEO involves targeting specific

keywords related to your local area

Higher Search RankingsThe main purpose of SEO is to

help your website show up higher in search results

Leverages Offsite ContentPublishing content outside of your

website can provide great links, traffic and other SEO value

BENEFITS OF LOCAL SEO

CONSEQUENCES OF NO LOCAL SEO

Cannot Capitalize on the Lead Attraction Power of Local SEO

Your Highly-Optimized Competitors will Capture Most of the Local Online Leads

Missed Marketing Opportunity to Produce Higher ROI

YOUR LOCAL SEO STATUS

Insert a Picture of Their Low Ranking

with a Relevant Local Keyword

You don’t have any keyword-optimized content on your site

You don’t have any social media integration with your website

You have not claimed or optimized your local business listings

(Here are some samples…)

3 MAIN PROBLEMS

YOUR COMPETITOR’S SEO STATUS

Insert a Picture of Their Competitors’ “Better” Rankings

Here

WHY DO THEY HAVE AN ADVANTAGE?

They have useful, consistent keyword-optimized content on their website

They have integrated their website with various social media platforms

They have claimed, verified, and optimized their local listings

(Here are some samples…)

Who?

What?

How?

When?Where?

Help!

WHAT SHOULD YOU DO NEXT?

STEPS TO SUCCESSBuild a Solid Local Search Presence and Maintain it Going Forward

Develop a complete SEO plan with local keyword research

Work closely with a professional who understands your goals and needs

Implement SEO into your marketing

strategy and maintain it going

forward!

SUCCESSSTEP 3STEP 2STEP 1

Analyze the Wants and Needs of Your Target Audience & Your Company Goals

Perform a Thorough Competitor Analysis

Do In-Depth Keyword Research

Claim, Verify, and Optimize Local Listings

Provide Ongoing Maintenance and Support

HOW I CAN HELP