raygain market research service offerings
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Assuring Global Service Standards
Company Website: www.raygain.com
Table of Contents
About Raygain Technologies
Our Research Services Offerings
Market Research Service Offerings
Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
Raygain Technologies Pvt. Ltd. (Raygain) is an ISO 9001:2008 certified full-service research
and analytics firm supporting both international and domestic clients across the entire research
and consulting value-chain spanning all industries.
We conduct qualitative and quantitative research and have the expertise and experience in
executing projects in various industries and regions offering customized solutions to our clients
helping them derive maximum value from research. Identifying client’s research needs,
suggesting possible approaches, designing and executing projects, and providing analytical
and business insights are some of our strengths.
The research solutions are extremely cost-effective and can be customized as per client needs.
Some areas of research covered by our team are as follows:
Company Profiling
Industry Analysis
Market Sizing Studies & Trends
Competitive Intelligence
Customer/ Employee Satisfaction Surveys
New Product Development Surveys
Brand Positioning & Brand Perception Studies
Brand Strategy
New Concept Testing
About Raygain Technologies
Raygain’s strong Market Research,
Business Research, Data Processing
and Data Analysis teams specialize in
end-to-end project execution. We
identify the clients’ research needs,
suggest possible approaches, design
and execute projects and provide
analytical and business insights.
Our research teams comprise of a mix
of Economics, Commerce, Science,
Arts Graduates, Engineers, MBAs,
Pharma Graduates etc.
Our researchers have hands-on
experience in the following industries: Pharmaceuticals & Healthcare
Information Technology
Telecommunications
FMCG & Retail
Manufacturing
BFSI
Automotive etc.
Our Research Services Overview
Industry Verticals and Sectors Covered
Research and Analytics
Industrial ProductsConstruction and
Infrastructure
Automotive
Chemical
Health-Care, Pharma and Life Sciences
IT, ITES, Telecom and Technology
Power, Energy and
Utilities
Consulting and
Advisory Services
Consumer Goods,
Foods and Beverages
Business Services
Business Services
Research Service Offerings
Market
Research
Data
Collection
Phone• CATI B2B/ B2C
Interviews
• In-Depth
Interviews (IDIs)
• PAPI
• CAPI
• Recruitments
Web• Online Surveys
• CAWI
• Panels
Data
Services
Data Processing• Cleaning
• Verbatim Coding
• Tabulation
Analytics• Quantitative
• Qualitative
Reporting• Basic Charting
• Executive
Reports
• Interpretation &
Commenting
Other
Services
Survey
Programming
IT Applications
MExplorer
Customer
Satisfaction &
Brand Loyalty
New Product/
Concept
Evaluation
Advertising
Effectiveness
Brand
Positioning and
Perception
Studies
Employee
Satisfaction
Surveys
Feasibility Study
Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
Market Research Capabilities (1/2)
Market Research Solutions
• Customer Satisfaction & Brand Loyalty
• New Product/Concept Evaluation
• Brand Positioning and Brand Perception Study
• Advertising Effectiveness Study
• Employee Satisfaction Survey
Data Collection
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
Market Research Solutions (2/2)
Experience in conducting studies in the areas of Competitor Benchmarking,
Customer Segmentation and Customer Satisfaction Tracking
Experience in conducting studies in the areas of Consumer Preferences, Design
Optimization, Demand Predictions and New Product Design
Experience in conducting studies in the areas of Strategic Alignment, Brand
Repositioning, Competitive Benchmarking and Brand Tracking
Experience in conducting studies in the areas of Employee Segmentation and
Satisfaction, Design and Implementation of programs/policies and Behavior
Prediction
Experience in conducting studies in the areas of Purchase Intention and
Preference, Brand Recall and Affordability
Customer Satisfaction &
Brand Loyalty
New Product/Concept
Evaluation
Advertising
Employee Satisfaction
Survey
New Product/Concept
Evaluation
Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
• Phone• CATI B2B/B2C Interviews
• In-Depth Interviews
• PAPI
• Recruitments
• FGDs, MGDs, Ethnographies etc.
• Web• Online Surveys
• CAWI
• Panels
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
Specialized Teams
Highly qualified interviewers with qualifications:
MBAs, Engineers, Pharma Graduates, Doctors, CAs,
Lawyers etc.
Full Interviewing Capabilities
All kinds of qualitative and quantitative research
Phone/ F2F/ FGDs/ MGDs
Global Reach
We have capabilities to conduct research work across various geographies globally
Dedicated Panels
We have vastly experienced professionals empanelled with us
across industries, including IT, Telecom, BFSI, FMCG,
Automotive etc.
Data Collection (2/2)
Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
Data Services
• Data Processing• Cleaning• Verbatim Coding• Tabulation
• Analytics• Quantitative• Qualitative
• Reporting• Basic Charting• Executive Reports• Interpretation and Commenting
Survey Programming & IT Applications
Quality and Technology Overview
• Latest Tools
• Data Cleaning/Validation/ Merging and Coding
• Multiple output formats supported (Text, Word, Excel, PDF)
Data Processing Capabilities
• Expertise in all major MR Techniques
• Qualitative/Quantitative Analysis
• Strong focus on modeling and development of new approaches/ methodologies
Data Analytics
• Basic Charting (Data to PowerPoint), Dashboards etc
• Data reporting in ASCII, Excel, SPSS Shells etc.
• Executive Reports (including Detailed Summaries/Insights)
• Reports in MS Excel, Word, PPT and PDF formats
Charting and Reporting
Data Services (2/2)
Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
• Survey Programming
• IT Applications
Quality and Technology Overview
Survey Programming and IT Applications (2/2)
• Multiple Tools
• Experienced Programmers
• Multimedia support (Audio/ Video/ Flash)
• All major Languages Supported
Advanced Programming Capabilities
• In-house capabilities of software development
• Custom mobile software applications for efficient research surveys
Ability to use ASP.NET/ Java/
SQL for Complex and Customized
Surveys
• Set-up survey questionnaires (select relevant questions)
• Send Invitations
• Monitor Data on real-time basis
• Generate Customized Client Reports
Employee satisfaction
surveys
Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
• Survey Programming
• IT Applications
Quality and Technology Overview
Quality and Technology Overview (2/2)
Quality Assurance & Quality Control (QA & QC)
• Duplicate Respondent Detection
• Check of Open-End Responses
• Cleaning Scripts
• Data Validation Technology
Technology Overview
• Software – ASP .NET/ Java/ HTML/ PHP for custom IT Applications
• MExplorer - A mobile device-based survey software to gather accurate real-time data which can be quickly analyzed. It works on all mobile device platforms like BlackBerry, Android, iOS, J2ME, Windows Phone etc.
HQ: Delhi
Branch
Bangalore Branch
Mumbai Branch
Chennai Branch
Kolkata Branch
Hyderabad Branch
Ahmedabad Branch
Lucknow Branch
• 100
workstations/
computers /
Laptops
• LAN facility in
all locations
• Leased Lines
based set-up
• 60 CATI
workstations
• 20
experienced/
senior and
entry-level
researchers
• 5 seats for data
punching
• 4 Data Analysis
Experts
Fieldwork Capabilities across India
Few Clients and Brands served by Raygain
Few Clients and Brands served by Raygain
Contact Us
Raygain Technologies Private LimitedHeadquarters: New Delhi, India
Mail: [email protected]
Home Page: www.raygain.com
Phone: (+91) 11 4045 0000
Mobile: (+91) 9560 699 699
Fax: (+91) 11 4045 0099