shaping the market offerings pir
TRANSCRIPT
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P31,990
NAME YOUR PRICE
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Punch Board
10
15
25
10 & Punch again$$$
$ 5
25
10
5
10
1
30
15
25
10 & Punch again
10
1
1
15
25
10 & Punch again
10
10 & Punch again
50 40 $$$
$$$$
$$$$
$$$$
$$$$
$
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$$$$
Punch a Bunch
• You will all be given the same two questions
• Write your answers on your white board• After each question wait until instructed to
show your answers• For each question correct answer you will
earn a Punch• Punches will be taken after ALL the
questions have been given • Team with the most money in the in end
wins
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Question #1Which of the 4Ps of
marketing mix directly produces revenue?
A. PRICEB. PRODUCT
C. PROMOTIOND. PLACE
A. PRICE
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Question #2What is one alternative to price
increase?A. INCREASE PROFITS
B. CREATE NEW ECONOMY BRANDSC. INTRODUCE LOW COST VENTURE
B. Create new economy
brands
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Punch Board
10
15
25
10 & Punch again$$$
$ 5
25
10
5
10
1
30
15
25
10 & Punch again
10
1
1
15
25
10 & Punch again
10
10 & Punch again
50 40 $$$
$$$$
$$$$
$$$$
$$$$
$
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P110
NAME YOUR PRICE
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Cliff Hangers Players will answer 2 True/False questions Each player will get a different set of questions The will receive all the questions and when ready must answer
with all two (i.e. T, F) At the point they are answered correctly, the mountain climber
stop climbing The player with the fastest time wins If you can’t answer them all in the allotted time, you may just
fall!
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1. The government sector is in the service business.2. When the same product is priced differently at different
locations even though the cost of offering it at each location is the same is called Image Pricing.
Player 1
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1. The private nonprofit sector is in the service business.2. This price reduction is done when merchandise or services
is already out of season. This is called Quantity Discount.
Player 2
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1. Computer operators, accountants and legal staff in a manufacturing company are service providers.
2. In Promotional Pricing, supermarkets and department stores often drop price on well-known brands to stimulate additional store traffic. This is Loss-leader Pricing.
Player 3
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$2976
NAME YOUR PRICE
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Plinko•Each team will get at least ONE Plinko chip•There will be FOUR questions•Whomever wins a Plinko question gets another Plinko chip
•If no one can answer the question, then no one wins a chip
•Once all have the questions have been asked the players will pick their Plinko chips •The chips will be played as they are picked •The team with the most points wins
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#1) Based on definition, product mix is the set of all product lines & items that a company offers for sale. What dimension of a product mix tells
the number of different product lines the company carries?
Width
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#2) Forbes Magazine released “the world’s most valuable brands” list. Determine top 1-5 mvb accdg to value.
A. FB, Coke, Microsoft, Apple, Google.B. Google, Apple, Coke, FB, Microsoft.
C. Apple, Google, MS, Coke, FBD. None of the Above.
Letter C. Apple $154.1B, Google $82.5B, MS $75.2B, Coke $58.5B, FB $52.6B
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#3) In Geographical Pricing, when a buyer and seller directly exchanges goods , with no money and no third party involved, what is
it?
Barter
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#4) At what price will you break even if your variable cost is P150/pc, fixed
cost P500,000 at sales volume of 500?A. P150, B. P250, C. P350, D. P450
B. P250
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Pick your chip!
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#1
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#2
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#3
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#4
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#5
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#6
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#7
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#8
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#9
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• 1st place team automatically is in the Showcase Showdown
• 2nd and 3rd place will spin the wheel to see who moves on
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Right click hereto stop the wheel
Click the triangle to
spin the wheel
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Showcase Showdown
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Team #1 Team #2
Using your whiteboards, as a team you will need to answer the following questions.Once you’ve answered them all you must show your board to the hostIf any of your answers are wrong you must go back and correct them
The first team to correctly answer them all wins.
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• Give 4 examples of promotional pricing.
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