raygain - market research service offerings
TRANSCRIPT
Corporate Presentation
Disclaimer: The information contained in this document is proprietary to Raygain and is confidential in nature. This document cannot be reproduced in any form, either in whole or in parts, or
disclosed to other individuals/ entities other than the intended recipients without prior written permission from Raygain.
While due care and attention has been taken in the preparation of this document, Raygain does not accept responsibility for any inaccuracy or error or any action taken in reliance on the
information contained in this document. All warranties whether expressed or implied by statute, law or otherwise are hereby disclaimed and excluded to the extent permitted at law.
Assuring Global Service Standards
Company Website: www.raygain.com
Table of Contents
About Raygain
Our Market Research Service Offerings
Raygain Technologies Pvt. Ltd. (Raygain) is a full-service Market Research firm supporting
both international and domestic clients across the entire market research value-chain.
We conduct qualitative and quantitative research and have the expertise and experience in
executing projects in various industries and regions offering customized solutions to our clients
helping them derive maximum value from research. Identifying client’s research needs,
suggesting possible approaches, designing and executing projects, and providing analytical
and business insights are some of our strengths.
The research solutions are extremely cost-effective and can be customized as per client needs.
Some areas of research covered by our team are as follows:
Competitive Intelligence
Customer/Employee Satisfaction Surveys
Market Sizing Studies & Trends
New Product Development
Brand Positioning & Brand Perception Studies
Brand Strategy
New Concept Testing
About Raygain
Raygain’s strong Market Research
team specializes in end-to-end project
execution. We identify the clients’
research needs, suggest possible
approaches, design and execute
projects and provide analytical and
business insights.
Our Market Research team comprises
a mix of Economics, Commerce,
Science, Arts graduates, Engineers,
MBAs and Statisticians.
Our researchers have hands-on
experience in the following industries:
Pharmaceuticals & Healthcare
Information Technology
FMCG & Retail
Manufacturing
Logistics
Telecommunications
Automotive
Market Research Overview
Market Research (MR) Service Offerings
Market
Research
Data
Collection
Phone• CATI B2B/B2C
Interviews
• In-Depth
Interviews
• PAPI
• Recruitments
Web• Online Surveys
• CAWI
• Panels
Data
Services
Data Processing• Cleaning
• Verbatim Coding
• Tabulation
Analytics• Quantitative
• Qualitative
Reporting• Basic Charting
• Executive
Reports
• Interpretation &
Commenting
Other
Services
Survey
Programming
IT Applications
Customer
Satisfaction &
Brand Loyalty
New Product/
Concept
Evaluation
Advertising
Brand
Positioning and
Perception
Studies
Employee
Satisfaction
Surveys
Event
Effectiveness
Market Research Capabilities
Market Research Solutions
• Customer Satisfaction & Brand Loyalty
• New Product/Concept Evaluation
• Brand Positioning and Perception Studies
• Advertising
• Employee Satisfaction Survey
Data Collection
Data Services
Survey Programming & IT Applications
Market Research Solutions
Customer Satisfaction & Brand
Loyalty
New Product/Concept
Evaluation
New Product/Concept Evaluation
Advertising
Employee Satisfaction Survey
Experience in conducting studies in the areas of Competitor Benchmarking,
Customer Segmentation and Customer Satisfaction Tracking
Experience in conducting studies in the areas of Consumer Preferences,
Design Optimization, Demand Predictions and New Product Design.
Experience in conducting studies in the areas of Strategic Alignment, Brand
Repositioning, Competitive Benchmarking and Brand Tracking.
Experience in conducting studies in the areas of Employee Segmentation
and Satisfaction, Design and Implementation of programs/policies and
Behavior Prediction
Experience in conducting studies in the areas of Purchase Intention and
Preference, Brand Recall and Affordability.
Market Research Capabilities
Market Research Solutions
Data Collection
• Phone
• CATI B2B/B2C Interviews
• In-Depth Interviews
• PAPI
• Recruitments
• FGDs
• Web
• Online Surveys
• CAWI
• Panels
Data Services
Survey Programming & IT Applications
Specialists in B2B/B2C Interviewing
Ability to recruit executives for phone/F2F/FGDs interviews with clients:• Ability to conduct F2F interviews
globally
• Ability to conduct & moderate FGDs in India
Qualified and experienced
interviewers for in-depth/qualitative
discussions
Interviews:
• Ability to engage senior executives in 30-60 minute long discussions
• In-house Data Analytics support
Data Collection
Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
• Data Processing• Cleaning• Verbatim Coding• Tabulation
• Analytics• Quantitative• Qualitative
• Reporting• Basic Charting• Executive Reports• Interpretation and Commenting
Survey Programming & IT Applications
• Latest tools
• Data cleaning/ validation/ merging and coding
• Multiple output formats supported (Text, Word, Excel, PDF)
Data Processing Capabilities
• Expertise in all major MR Techniques
• Qualitative/Quantitative Analysis
• Strong focus on modeling and development of new approaches/methodologies
Analytics Team
• Basic Charting (Data to PowerPoint)
• Reports
• Executive Reports (including detailed summaries/ insights)
• Reports in PPT, MS Word and PDF formats
Charting and Reporting
Data Services
Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
• Survey Programming
• IT Applications
Survey Programming and IT Applications
• Multiple Tools
• Experienced Programmers
• Multimedia support (Audio/ Video/ Flash)
• All major Languages Supported
Advanced Programming Capabilities
• In-house capabilities of software development
Ability to use ASP.NET/ Java/
SQL for
Complex and Customized
Surveys
• Set-up survey questionnaires (select relevant questions)
• Send Invitations
• Monitor Data on real-time basis
• Generate Customized Client Reports
Employee satisfaction
surveys
Quality and Technology Overview
Quality Assurance & Quality Control (QA & QC)
• Duplicate Respondent Detection
• Check of Open-End Responses
• Cleaning Scripts
• Data Validation Technology
Technology Overview
• Hardware - Robust and Secure Servers (with Active Back-up)
with Audio/Video streaming technology
• Software - ASP/.NET for custom IT Applications
Thank You
Raygain Technologies Private Limited
2nd Floor, TSL Building (Plot No. 9),
LSC No. 3, Sector 6, Dwarka,
New Delhi, India - 110075
Mail: [email protected]
Home Page: www.raygain.com
Phone: (+91) 11 4045 0000
Fax: (+91) 11 4045 0099