Client RationaleThe typographic solution

The Dyslexic Dream typographic app

The long-lasting solution to bringing back

the recognition of typography is in the form

of a campaign promoted by posters and a

mobile app aimed at the Dyslexic

community.

Those who suffer with Dyslexia are very

much aware of how the the choice of

typography can either hinder or help them

in the process of reading text. This

campaign aims to aid them with this by

providing a useful digital tool for them to

take with them and adapt to their every day

reading activities. It explores font choices,

sizes, colours etc and with its interaction,

brings the audience closer to understanding

how and why the right typeface can make a

difference; there is hardly a larger group

who thinks typography matters the most

importantly.

Jordan Lea Bradbury

The Dyslexic Dream poster

The other half of the campaign’s media is in

the format of a large A1 poster (originally

A2, however was enlarged for greater

impact on passers-by), which will be

presented around the University’s Student

Union building for passing students.

The installation will consist of the cryptic

wall-mounted poster and 3D film glasses

needed in order to decipher it. Encoded in a

sea of letters of various hues, is the

message “Mind your P’s and Q’s”, an

age-old term created from taking care in

the old letterpressers as well as being

used in teaching children to spell - this

relates to the audience’s struggle with

type to make a connection between

typography and its legibility. This is

supported by the tagline of “It’s all

Greek to me. Is it all Greek to you?”,

which resonates from the Greek origin

of Dyslexia and interacts with the

viewer by asking the question and

enthusing them to answer it by

interacting.

“It’s all Greek to me”

Is it all Greek to you?

“It’s all Greek to me”

Is it all Greek to you?

Also you

can scan

me to

decode the

message...

Jordan Lea Bradbury