rainbow research
DESCRIPTION
TRANSCRIPT
Market Research & Event ManagementMarket Research & Event Management
We are a start-up Market Research and event management company with infrastructure and expertise to provide pan India solutions.
RAINBOW RESEARCH has been founded by like minded, self driven and experienced MR people to address the growing demand of market intelligence with launch of total market research solutions bouquet.
The Field services provides and subsequently caters the industry with complete Research and Analysis Services.
An IntroductionAn Introduction
Our Vision & Mission Our Vision & Mission
VisionVision Five years from now, Rainbow Research will be rated as the Five years from now, Rainbow Research will be rated as the
“trouble shooter companion” to all its partner clients in the Indian “trouble shooter companion” to all its partner clients in the Indian Sub Continent by consistently providing the combination of perfectly Sub Continent by consistently providing the combination of perfectly prepared business analysis thru effective market research which prepared business analysis thru effective market research which would be reliable, affordable and lightening fast.would be reliable, affordable and lightening fast.
MissionMission To provide results-oriented market research, designed to meet our To provide results-oriented market research, designed to meet our
client's objectives by providing strong concepts and excelling at client's objectives by providing strong concepts and excelling at customer service. Our services distinguish themselves on the basis customer service. Our services distinguish themselves on the basis of quality and knowledge of the Indian consumer market.of quality and knowledge of the Indian consumer market.
Values
Honor commitments Treat everyone as an equal and value differences Stay passionate about succeeding and celebrate each other's success Recognize and fulfill our responsibilities to the communities around us
Key Enablers
Domain expertise across the entire value-chain of Marketing services Technological Depth Competitive service levels Relationship commitment Pro-active management of projects Effective use of best practices and lessons learnt
Our ValuesOur Values
Household Interview FGDs (Focus Group Discussions) Corporate Interviews Social Research CLTs / LINK Depths Interviews Structured interviews (street/home survey, survey at sales points) Personal interviews with experts and B2B consumers Hall test/CLTs Projective techniques (brand personification, collage technique, associative tests, etc.) Mystery shopping Blind interviews with competitors Market observations (evaluation of vehicle and foot traffic, observation of competing retail sites); total marketing observations (evaluation of a building’s density and number of floors, the foot, vehicle and visual accessibility of the facility; ascertaining the number of competitors and their marketing characteristics).
We offer extensive field operation support to large research organizations across…
RRAAIINNBBOOWW’’ss ExpertiseExpertise
Collecting necessary information from the client.
Makes preliminary assessment of the current situation.
Drawing up technical specification
Carrying out market research study
RRAAIINNBBOOWW @ Work Process@ Work Process
Research ProvidedResearch ProvidedCensus & Mapping
Consumer Research
Customer Satisfaction
B2B Research
Advertising & Media
Social Research
Focus Group
Product Test
Central Location
Test
Qualitative Research
Quantitative Research
&
Mystery Shopping
Ethnography
In–depth Interviews
Product Placement
RRAAIINNBBOOWW’s Qualitative Research’s Qualitative Research
Focus
Group
Product
Test
Center
Location
Test
PAPICorporate Research
Product TestsSatisfaction
surveysIndustrial Research
Panel Based Social ResearchConcept Test
Demand Estimations
Usage and Attitude study
Face to FacePersonal
Telephonic Surveys
Ad Test – General
Dealer Audits Mystery Shopping
CATI CAPIAd Test –
LINKShop Audit and Census
Household Research
RRAAIINNBBOOW’sW’s Quantitative ResearchQuantitative Research
We believe that Quality is the foundation of
any research process.
A separate QC department validates all data
collation and filed activities of the Operations
Team
Every data-card goes through four layers of
quality control before the dispatches are
actioned for the client.
RRAAIINNBBOOWW @ Quality Control @ Quality Control
Field Work Quality Policy Local language interaction is pursued.Local language interaction is pursued.
Extensive in-house training along with Mock Sessions before the start of Extensive in-house training along with Mock Sessions before the start of field work. field work.
Interviewers supervised by senior for initial sample for QC. Interviewers supervised by senior for initial sample for QC.
Strict Quota Control.Strict Quota Control.
Trained and dedicated manpower as Interviewers, Supervisors & Tele-Trained and dedicated manpower as Interviewers, Supervisors & Tele-callers, who fill-up, sign questionnaires, scrutinize and back-check the callers, who fill-up, sign questionnaires, scrutinize and back-check the questionnaires.questionnaires.
In case of any error at QC stage, the entire batch is re-done.In case of any error at QC stage, the entire batch is re-done.
30% to 100% back – checks, 100% scrutiny to ensure good quality data30% to 100% back – checks, 100% scrutiny to ensure good quality data
Quality Control ProcessesQuality Control Processes
ProcessMinimum Norms
Hierarchy Remarks
Scrutinizing
100% Team Leader At each Location
10% Field Executive At each Location
5% Project Manager Delhi
Accompaniments
5% Team Leader At each Location
2% Field Executive At each Location
Back Checked
30% Team Leader At each Location
10% Field Executive At each Location
5% Telephonic QC Department
Delhi
5% Project Manager Delhi
There are no exceptions to the above – mentioned rule of QC.
RRAAIINNBBOOWW’s presence and team’s presence and team
We have a strong foundation of– over 300 data collectors – supported by 60 TL s, across offices
RRAAIINNBBOOWW spans across India
North East West South
Delhi Kolkatta Mumbai Bangalore
Lucknow Patna Bhopal Chennai
Ludhiana Ranchi Ahmedabad Hyderabad
Chandigarh Bhubaneshwar Jaipur Cochin
Amritsar Udaipur
Jammu Pune
Key Key RRAAIINNBBOOWW PersonalPersonal
Atul Gupta
Atul is the face of RAINBOW Research and is responsible for Business Development and Client servicing. He has over 12 years of Market Research experience and for most part of his career’s job stint he has worked with IMRB International.
Kumail brings with him over 15 years experience in market research, At RAINBOW he is responsible for overall project’s operation and works directly with the team. He too has a rich experience of IMRB International
Sunil has over 8 years of experience in market research. Earlier he has served in Exevo and Greenfield on-line. He is key responsible for Client relationship management.
Kumail Ahmad
Sunil Shukla
We say,
Our greatest achievement lies in our exceptional specialists, who are creative, dedicated and meticulous. They have the energy and enthusiasm that ignites everyone who works with them to think, experiment and find new solutions, making the RAINBOW glow
We have a large field-work set-up. On clients demand we provide them services as and when needed as we have maximum number of our own offices present all over India.
Our biggest strength lies in our experienced team and their exposure across industries.
Our Clients will testify,
RAINBOW is a team of professionals who focus on them and their requirement, and have the ability to pre-empt and advise beyond the brief.
RR Provides quality service using the unique research methodologies.
With RAINBOW Research they feel being the part of project, and can literally be involved even at the level of managing studies, as we are the only agency with a transparent quality control system that allows the clients to judge the quality of marketing information.
Team at RR is always there to conduct and support any Pan-India activity.
Why choose Why choose RRAAIINNBBOOWW
Our knowledge and expertise spans across industries, by way of ourcore teams direct or associated working on these verticals over the years.
•Tourism
•Construction
•Automobiles
•Real Estate
•Advertising
•Hospitality
•Health Care
•Oil and Gas
•FMCG
•Textiles
•Aviation
•Industrial products
•Chemicals / Petrochemicals
•Finance Industry
•Education
•Office Automation Products
•Social Research
•Human Resource Services
•IT Magazines
•Democratic Polls
Industry ExperienceIndustry Experience
Visit us @Visit us @ www.rainbowresearch.inwww.rainbowresearch.in
Corporate Office: Corporate Office: DELHI = 278, 1st Floor ,Sant Nagar ,East Of Kailash,DELHI = 278, 1st Floor ,Sant Nagar ,East Of Kailash,New Delhi 110065. Tel- 011 46130320New Delhi 110065. Tel- 011 46130320
For any queries mail us @ For any queries mail us @ [email protected] Atul Gupta Atul Gupta : : +91-9888242422 +91-9888242422 [email protected]@rainbowresearch.in
Kumail Ahmad Kumail Ahmad : : +91-9888715786+91-9888715786 [email protected]@rainbowresearch.in
Sunil Shukla Sunil Shukla : : +91-9818080917 +91-9818080917 [email protected]@rainbowresearch.in
ReachReach RRAAIINNBBOOWW
Branch Offices:Branch Offices:
@MUMBAI = Shop No.2,Pathan Chawl. GK Road, Opp. Peninsula Compound, Lower Parel, @MUMBAI = Shop No.2,Pathan Chawl. GK Road, Opp. Peninsula Compound, Lower Parel, West, Mumbai 400020. Tel-022 43488188West, Mumbai 400020. Tel-022 43488188
@BANGLORE = Building No.46A,2nd floor new no.31,Near Garuda, Main Lal Bagh Road, @BANGLORE = Building No.46A,2nd floor new no.31,Near Garuda, Main Lal Bagh Road, Bangalore 560027Bangalore 560027
@KOLKATTA = 7/3,Naskarpara Lane, Near Howrah Botanical Garden, @KOLKATTA = 7/3,Naskarpara Lane, Near Howrah Botanical Garden, Howrah 711103Howrah 711103
@CHENNAI = Old No 2, New No 3,Seethamma Extension,1sr Cross Street,Teynampet,@CHENNAI = Old No 2, New No 3,Seethamma Extension,1sr Cross Street,Teynampet,Chennai 400018Chennai 400018
@LUDHIANA = 519,Street No.2, Near Shingar Cinema, Harcharan Nagar, @LUDHIANA = 519,Street No.2, Near Shingar Cinema, Harcharan Nagar, Ludhiana 141008Ludhiana 141008
@JAIPUR = 14 B , Mitra Nagar Marg,Ram Nagar,Sodala@JAIPUR = 14 B , Mitra Nagar Marg,Ram Nagar,SodalaJaipur 302019Jaipur 302019
@BHUBANESHWAR =7/13, Type B, Unit 9@BHUBANESHWAR =7/13, Type B, Unit 9Bhubaneshwar 751022Bhubaneshwar 751022
@LUCKNOW= 139,Sector 20, Indira nagar, @LUCKNOW= 139,Sector 20, Indira nagar, Lucknow 226061Lucknow 226061
@PATNA=Singh Niwas,Road No 16A,Rajiv Nagar, @PATNA=Singh Niwas,Road No 16A,Rajiv Nagar, Patna 800024Patna 800024
Allow us to make a small Allow us to make a small contribution in your growth!contribution in your growth!