rai - octane report 2014

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd.

Punit ModhgilFounder DirectorOctane.in

@modhgil

#ReTechCon14@octanein

Disruptive Forces: India Retail

• Data

• Devices

• Digital

Targeted?


Research Participants: 80 retailers, industry heavyweights to ambitious start-ups. Our research team analysed feedback received from CXOs, Directors, Presidents & Vice-Presidents, Business Heads and Marketing Managers. Reporting metrics were also analyzed for the 900 million plus emails that go through the Octane platform per month

India Retail e-Marketing Study 2014


Type of Retailers: 69% of our respondents being multi-brand retailers and the remaining 31% representing single brand operations



Primary Marketing Goals for Retailers: 55% of marketers voted Customer Acquisition as primary goal, whereas with the rising competition in the retail market and some consolidation, 26% of marketers voted for Brand Awareness




Importance of Email Marketing: 67% marketer said they use the channel of Email Marketing and think it important for their ROI and Customer Engagement. 21% know the importance of email in their marketing cycle and would start engaging with this channel



Importance of Mobile Devices: 67% respondents saying that mobile devices are important for their marketing plans. 21% said that they use it, however it’s not focused and 12% haven’t yet updated their marketing activities according to mobile platform


Cart Abandonment Program: 11% of the retailers have implemented the cart abandonment program, while 57% of the retailers don’t have any cart abandonment program and 16% of the retailers said that they plan to use this in the near future


Using Technology for Marketing

Online Marketing Initiatives go Social

Importance of Email Marketing continues

Print gains momentum in Offline

Improving Consumer Engagement

e-Marketing’s contribution to Revenue

How to get the best out of

#EmailMarketing in 2014

• User controlled, Content led

• 100% Opt-in

• TransPromo

• Progressive Profiling & Personalization

How to get the best out of

#EmailMarketing in 2014

• ‘Send’ is 1/3rd of the project

• Programmatic & Not Ad hoc

– Automated triggers

– Part of CRM and not standalone

– Welcome program, Cart Abandonment program, WinBack program, Predictive

• Responsive, responsive, responsive

• Measure, test, measure, test-> A, B, C…

Thank you and let’s continue our conversation…

#ReTechCon14@octanein

octane.in/research

rai - octane report 2014

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