Project Report on Industrial Training

Presented by:

Rahul Goyal

94972238212

Under Guidance of:

Ms. Chitwan

Faculty, PCTE

Indian Sanitary Market India is projected to be at no.3 in

consumption of plastic products in world by end of 2010.

At present, the housing demands are on a rise.

Growth rate of 3-4% in the industry. India is on a verge of becoming the

biggest manufacturing hub for international sanitary wares brands.

Major Players of Indian Piping Industries

Finolex Industries Ltd. Plastiblends India Limited AGA Group International Corporate Resource Group ACRY Plus Kay Kay Global Suppliers Other Plastic Companies

The chief advantages of PVC

Light weight Toughness Rigidity Economical in laying, jointing and

maintenance Ease of fabrication

Mission & Vision

Mission Statement To conduct business with ethical practices and WALK OUR

TALK.

To ensure the culture of utmost respect and empowerment to individuals and be a catalyst in enhancing their competencies.

Vision Statement

To offer consistent Products and Services with uncompromising quality supported by continuous improvements and innovations thereby exceeding Customer’s expectation.

Historical background of the Group

Founded in 1942.

Handling volumes of over 100,000 tonnes of polymers annually.

Offer the widest and most comprehensive range of plastic products in India.

With a market share exceeding 50%, the company remains the undisputed leader in India.

Exports to over 70 countries worldwide.

Location of units Daman Derabassi Durgapur Guwahati Halol Hosur Jalgaon Kanpur Dehat Khopoli Khuskheda Kolkata

Malanpur 1 Malanpur 2 Manesar Mumbai Nandesari Noida Pondicherry Silvassa Talegaon

Location of Offices Ahmedabad Bangalore Chennai Delhi Hyderabad Indore Kochi Kolkata Mumbai

Product Spectrum Moulded Furniture. Storage & Material Handling Products. Petrochemicals. XF Films & Products. Performance Films. Industrial Moulded Products. Protective Packaging. Plastic Piping System.

Market Served Domestic Market

Supreme is having its market all over India.

Foreign Market

UK Australia New Zealand US

Board Of Directors B L Taparia, Chairman M P Taparia, Managing

Director S J Taparia, Executive

Director V K Taparia, Executive

Director B V Bhargava, Director E B Desai, Director H S Parikh , Director N N Khandwala , Director S R Taparia, Director Y P Trivedi, Director

Quality Policies Supreme aspire to Total Quality. Several of plants are ISO certified for

their quality management systems, safety, norms, and environmental performance standards.

It is indicative of our larger quality consciousness that helps us to make superior products, exceed the expectations of our existing clients, and win new customers with confidence.

SWOT ANALYSIS

Strengths

Comprehensive quality policy.

Wide distribution network throughout the country.

The biggest R&D facility in the industry.

Varieties of products in the market.

Weaknesses

Lack of advertisement.

Lack of market research in north region.

Poor distribution channels in north region.

Opportunities

There is a huge untapped demand for supreme pipes in domestic market.

Due to urbanization in the country, a huge growth prospect is there.

Dealers showing interest in selling product of supreme.

Threats

Increase in prices of raw material.

Expensive power and labour.

Incoming of foreign products and technologies.

High market share of competitors.

Liquidity Ratio Analysis

YEAR CURRENT RATIO

LIQUID ASSET RATIO

2006-07 1.05 0.71

2007-08 1.03 0.67

2008-09 0.97 0.53

Profitability Ratio YEAR GROSS PROFIT RATIO

NET PROFIT RATIO

2006-07 0.33 0.043

2007-08 0.34 0.039

2008-09 0.36 0.059

Overall Profitability Ratio

YEAR RETURN ON SHARE HOLDER’S FUND

RETURN ON EQUITY CAPITAL

EARNING PER SHARE

2006-07

22.15%

1.816

18.16

2007-08

20.39%

1.850

18.50

2008-09

33.81%

3.833

36.64

Trend Analysis Of TurnoverRate of Growth

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

2004-05 2005-06 2006-07 2007-08 2008-09

Turnover

Rra

te o

f G

row

th

Rate of Growth

Trend Analysis Of Net Profit

Rate of Growth

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

2004-05 2005-06 2006-07 2007-08 2008-09

Net Profits for the Period

Rate

of

gro

wth

Rate of Growth

Introduction To The Project

The study is undertaken to know the dealer’s

perspective while selling a product and to understand how the Supreme company is different in marketing its product.

Title of The Research

Market prospects of Supreme Pipes in Ludhiana

Need of The Study

It is vital for any organization if it is not able to sell it’s products as per potential of market especially when it’s competitors are doing it very easily.

So it becomes important for the organization to understand the perspective of their dealers and expectations of the customers by which the company can make the necessary changes.

Objectives of The Study To know the market prospects of

supreme pipes in Ludhiana. Growth prospects of supreme pipes

in Ludhiana.

Scope of the Study

The study of this project is confined to Ludhiana city only. This study was conducted to know the market prospects of supreme plastic pipes in Ludhiana.

Research Methodology Type of research

Descriptive research Data sources

Primary data Schedule

Secondary data Textbooks, Company profile Magazines

Contd…

Sampling Plan Universe : All Sanitary dealers

of Amritsar Market. Population: All Sanitary

dealers of Amritsar Market. Census survey

Contd…

Research instrument Structured Schedule.

Methodology Data was collected by giving

schedules to the respondents (personal interview).

Limitations of the study Information given by the respondents

may be biased. The major limitation was data

availability. The company did not disclose dealers list in Amritsar so it was quite difficult to find each and every shop of sanitary through out the city.

Limited time. Non co-operation from the respondents.

Data Analysis

4.1 No. of Sanitary Dealers involved in Pipes Business

4.2 Types of pipes in which dealers are dealing

4.3 Main brands in GI pipes

4.4 Dealers dealing in Various PVC pipes brands

4.5 Dealers who are not involved In Piping Business their Perception Regarding Famous Players Of PVC Pipes

No. of Respondents Name of Brand

23 finolex

4.6 Monthly Turnover of Dealers

number of dealers in pipe business in Ludhiana having different monthly turnover

Below 50000

between 50000 and 100000

between 100000 and 500000

above 500000

23

2523

16

4.7 Brands Recommended by the dealers

4.8 Reasons for Recommending Brands by Dealers

4.9 Different brands demanded by customers

0

50

100

150

200

250

Finolex Kissan Prakash Supreme Prince Tirupati Others

Different brands asked mostly by cusyomers

No

. o

f R

esp

on

ses

No. of Responses

percentage

4.12 Market Share of Different Players in PPRC Pipes

0

5

10

15

20

25

30

35

Fusion Sfmc Amitex Supreme Prince Vectus Others

1 2 3 4 5 6 7

Different Brands od PPRC pipes

No

. O

f R

esp

on

ses

No. Of Responses

4.15 Market Share of Different Players in CPVC Pipes

0

10

20

30

40

50

60

70

80

Astral Ajay Ashirwad Supreme Others

Different Brands of CPVC

No.

Of R

espo

nses

No. Of Responses

4.16 Dealers interested in keeping PVC pipes of Supreme

Dealers interested in supreme pipes

Yes

No77.69%

22.31%

29

101

Comparative analysis of dealer dealing in pipes and interested in supreme

Interested in Supreme pipes

Dealing in pipes

Yes No Total

Yes 101 6 107

No 0 23 23

Total 101 29 130

4.17 expectation of dealers towards supreme pipes

problems faced by the dealers in supreme pipes

Findings The company has low brand awareness due to

very less advertisement.

Almost everyone wants to deal with supreme for that the co. needs to set competitive price.

Most of the respondents expect quality, low price and availability of products.

Dealers usually recommend any brand because of good margin and long credit period.

Contd… There is huge untapped market for supreme

industries especially in PPRC and CPVC Pipes as very few dealers are involved in these pipes.

The market’s biggest Player is Finolex.

Supreme pipes are demanded by customers who are more concerned about quality than price.

Conclusion

The quality of supreme is very good.

The finolex is the biggest competitor of the company.

There is a huge growth chance for the company.

Company has to increase the availability of it’s products in the region.

Suggestions

The company should advertise more to make its product aware to the people.

The company should concentrate on decreasing the cost of pipes with same quality.

The company should improve it’s supply chain management.

Thank You