WITNovember 18th 2008

BUYING ENGINE

THE WEB IS A BUYINGENGINE, NOT ASELLING ENGINE.

ENGAGE

ONLINE YOU DON’T OWNYOUR CUSTOMERS,

YOUR CUSTOMERS OWNYOU.

BUILD DIGITAL ECOSYSTEMS TOCAPTURE CUSTOMERSTHROUGH RICH ENGAGEMENT(Buying Experience)

THE THREE PARTS OF DIGITAL ECOSYSTEMS

DIGITAL MARKETING MIX

Search and OtherTools DriveAudience to Engagement in Social EcoSystems

SEOSEM

EmailSocial

Display

SOCIALLY ENGINEERED

EngagedAudiences Then Influence and Drive

Targeted Audiences

ENGAGEMENT

Rich Internet Applications(RIA) – The changing face ofthe web

SAMPLE WORK- RIA

Clients: Forbes Project: RIA modules

SOCIAL

CuriousPassive

Curious Active

InfoSeeking

RelationshipSeeking

Confidence and Comfort IncreasesAlong the Continuum

NEWCustomer

TECHNOLOGY

Latest Tools

http://mashable.com/2008/11/07/social-media-marketing-plan/