boxtone ppt for wit
TRANSCRIPT
© BoxTone, Inc
Combining Search, Database and Community Marketing
to Boost Lead Capture and Conversion
Brian C. ReedCMO BoxTone
© BoxTone, Inc
Practice the 7 Habits
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The 7 Habits of Highly Effective Revenue Machines
1. Be Proactive
2. Begin with the End In Mind
3. Put First Things First
4. Think Win/Win
5. Seek First to Understand,Then to be Understood
6. Synergize
7. Sharpen the saw
Go where they are
Model pipe & process
No database, no deals
What’s in it for me (WIIFM)
Buyer Personas
Engage Community
They all want to learn(from Experts)
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Know Your Buyer Personas
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Know Your Buyer Personas
MORE ON PERSONAS
http://www.buyerpersona.com/http://www.webinknow.com/2008/07/how-well-do-you.htmlhttp://www.cooper.com/journal/2003/08/the_origin_of_personas.html
NEW
SOON
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Interactive & Forwardable Content
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Interactive & Forwardable Content
Interactive Site Content
Product Flash Demos
On-Demand Webinars
Free Software Tools
eBooks, Cards, Cartoons
YouTube & Blip.tv
ROI Calculators
OTHER TIPS
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Grow Your Database
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Grow Your Database – Rich Marketing Mix
Custom List Build
Sift & Target PromotionsContent Syndication
High-Value Downloads
Partner on Surveys
Partner on Events
COST SAVING TIPS
Newsletters &Invite a Friend
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Search, Search, Search
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The Learning Cycle before the Buying Cycle…
“Mobile is now critical toour VIPs and fieldstaff… so I need to
learn more about how tomanage this thing…”
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Best SEOPage
PostedWhitepaper
Blog on Event
Blog onPartnership
PRWeb &Press Release
Blog onOutage News
MediaCoverage
•BlackBerry Management•BlackBerry Monitoring•BlackBerry Support•BlackBerry Administration•BlackBerry Operations•BlackBerry ROI
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Engage Your Community
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Experience Matters…
“What are otherpeople doing about
this issue…?”
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Engage Your Community – Online & Offline
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You may remember my rendezvous with the BoxTone teamduring last year’s Wireless Enterprise Symposium… let’sjust say that a lot of drunk material was ‘corrected’ by oureditor. The Kings of Cool are back in Orlando this year andlook to make a splash with the BoxTone Mobile UserManagement Lounge area at the annualBlackBerry conference.
Nice. It's official. We have a place to record ourCrackBerry.com Podcasts during WES 2008which is coming up May 13th-15th in Orlando! Thegood folks at BoxTone are setting up a 'Mobile UserManagement Lounge' and you can see where I'vestaked CB's claim... by the couches next to the bar!You'll know where to find us! :-)