Success withSocial Media

• The correct way to set up your Facebook page and use it.

• How to find content to share.

• How can Social Media play a significant role in bringing organic traffic to your website or email list. 

• Identifying which Social Media platforms fit your niche (Blogging, Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest)

• How to use Social Media platforms with one another.

LET’S TALK ABOUT:

Setting Up and Using Your Facebook Page:

There You Are!

Author

Novelist

PlaywrightPoetWordsmith

Bard

AddA

Profile

Picture

Like Your Page!

How Your Cover Photo Appears on

a Computer and how it Appears on

a Mobile Device

The seven call-to-actions include:*Book Now*Contact Us

*Use App*Play Game

*Shop Now*Sign Up

*Watch Video

Enter the Website Where You Would Like to Direct Your Traffic :

Let’s Move That! With This!

https://apps.facebook.com/authorapp/

Add This App To Your Facebook Tabs

Include your Website or

Blog Address in the “Short Description”

And add it again in the “Website” line

80/20 Rule

Three Reasons Your Page Should Like Other

Pages on Facebook:1. Get Inspired by Other Page’s

Posts

2. Expand Your Community by Interacting with Other Pages

3. Increase Your Reach

Plain text statusPhoto with captionLink with caption

Video with captionEvent pageLocation check-in

FACEBOOK CURRENTLY PROVIDES SIX

DIFFERENT POSTING OPTIONS:

“See More” If a person is

interested in the rest of the post, they

must click this link.

Remove the unnecessary

URL from your post.

Good job, Lev!

People receive Facebook

notifications about events their friends

are attending!

#Positive!!!

How Often Should I Post?10,001+ Followers 31-60 Posts Per Month1 - 9,999 Followers 5 Posts Per Month

Exception: 1 - 200 Followers 61 or more Posts Per Month shows small increase compared to 31-60 post bracket.

#MotivationMonday #TipTuesday #WayBackWednesday

#ThrowbackThursday #FollowFriday #SocialSaturday #SundayFunday

Book of the Week!

Author of the Week!

You can pre-schedule posts for the next 6

months.

insights* View metrics about your Page's performance* Learn which posts have the most engagement * See data about when your audience is on Facebook

65% Women,Mostly 35 – 64

Years Old

If you need any help regarding your Facebook page:

Mac: Control + Alt + 0 = Help CenterWindows: Alt + 0 = Help Center

17%Tweets that use more than two hashtags

actually show a 17% drop in engagement.

21%Tweets with one or two

hashtags have 21% higher engagement than those

with three or more.

2XTweets with

hashtags receive 2 times

more engagement than those

without.

5 Reasons to Use Instagram as an Author:

1. Connect with a broader audience2. Promote and Market3. Inspire Yourself and Your Fans4. Share a glimpse inside your life5. Follow bloggers and other authors

#bestread 4,632 posts #fridayreads 21,995 posts

Author James Patterson:

5.5k Followers

283 Pins

22 Boards, Including: Upcoming Books, Free Book Previews, Reader’s Picks, New Releases, Quotes, My Books, Contests, Lustworthy Libraries, etc…

Pinterest

1. Create a Pinterest Business

Account

2. Add the “Pin It” Bookmarklet

to Your Browser’s Toolbar

3. Create Your Boards

4. Download the Pinterest

Mobile App

5. Add a Pin It Button to

Your Website

6. Add the widget to your

website

7. Create Your Own Pins

8. Generate Sales by Pinning your Book.

1

2

3

Three Reasons to be on LinkedIn:

 1. Links 

2. Research 3. Connections

Setting up a great LinkedIn Profile According to Social Media Today:

1.   Make sure that your profile is “complete.”2 . Have a   great headshot!3. Add “Author” and your book title to work

experience.4. Create a vanity URL5. Connect your  Author Webite and 3 more URL

links.6. Think keywords! 7. Add your book titles to the Publications section . 8. Join author groups on LinkedIn

#ThankYou