quickstart guide to google analytics - officefurnituremarketing.com
DESCRIPTION
Why spend all that time and money on creating a fancy new website if you can’t even tell if people will visit it, much less convert into a customer? Your website is not a black hole nor is it a static environment; the time and money you put into your site are the platform for finding and targeting and obtaining your ideal customers. Learn more at http://www.officefurnituremarketing.comTRANSCRIPT
Hello.
Speaker: Jason Kirby
Your Quick Start Guide to Leveraging Google Analytics
Your Speaker
This is Michael
This is Michael - Owner
This is Michael - Owner - Profitable
This is Michael - Owner - Profitable - 20 years
This is Michael - Owner - Profitable - 20 years - Internet?
Does our marketing bring people to our website and
convert them into leads?
What information should we emphasize on our website to engage different market segments?
Will our marketing produce a measureable ROI?
What is Google Analytics Why it is important to you How you can setup an account Walk through of the platform Making data-backed decisions
WHAT
Search EnginesSocial MediaEmailAdsBlogsReferrals
Search EnginesSocial MediaEmailAdsBlogsReferrals
Search EnginesSocial MediaEmailAdsBlogsReferrals
WHY
Data allows for
better informed
business decisions
Data allows forTrack views of product/service pages & compare
Data allows for
better informed
Track views of product/service pages & compare
Which products/services are people more interested in
Data allows for
better informed
business decisions
Track views of product/service pages & compare
Which products/services are people more interested in
Emphasize these products/services in the sales cycle and on website and marketing collateral over others.
Data allows for
better informed
business decisions
SETUP
Two Options
1. Have your tech/web guy do it
2. Do it yourself
Two Options
1. Have your tech/web guy do it
2. Do it yourself
Visithttp://www.google.com/analytics
WALK TROUGH
Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reports
Decision Making
Michael
Does our marketing bring people to our website and
convert them into leads?
Answering the question
Answering the question
- Login
Answering the question
- Login - Go to “Traffic Sources”
Answering the question
- Login - Go to “Traffic Sources” - View full report
Answering the question
- Login - Go to “Traffic Sources” - View full report - Select “Goal” tab
Answering the question
- Login - Go to “Traffic Sources” - View full report - Select “Goal” tab - Sort which traffic sources are converting into leads
What information should we emphasize on our website to engage different market segments?
Answering the question
- Login - Go to “Content” - View full report - Performance is subjective per individual website.
Will our marketing produce a measureable ROI?
Answering the question
- Track the origin of your leads in your CRM - Decide which leads turn into sales - Assign the GPM acquired from the sales made from each lead source
Answering the question (cont’d)
GPM per source – Marketing costsMarketing Costs
ROI
RECAP
WHAT
WHY
Data allows for
better informed
business decisions
Track views of product/service pages & compare
Which products/services are people more interested in
Emphasize these products/services in the sales cycle and on website and marketing collateral over others.
SETUP
WALK TROUGH
Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reporting
Decision Making
Q&A
Contact Information