QUESTION 2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT

AND ANCILLARY TEXTS?

This is the poster of the film.

In terms of layout design, you have the face of the model taking up the majority of the page.

The face has been cut in half and this is to almost dehumanize him.

This is similar to the professional poster.

Half of the face has been covered, this is effective because it takes away the human identity of the model.

THE FILM POSTER

PROFESSIONAL EXAMPLE

This poster is a professional example. It is from the Hindi film ‘Click’.

There are many similarities with the professional poster and my poster.

Not only is the face of the model covered, but the color scheme is also silver and red. The red text in both the posters connote that there will be a lot of blood.

Furthermore, in terms of similarities, you have the production credits at the bottom of the poster.

EFFECTIVENESS OF THE PROMOTIONAL PACKAGE

• The package as a whole is very effective as the stalkers’ identity is kept hidden. The main theme of the promotional package is that the identity of the stalker is kept hidden.

• This is achieved in many ways. Firstly, in the poster the model wears a mask. This means the audience is unable to recognize who the stalker is.

• Also, the stalker’s face is kept hidden from the people who view the trailer. This also makes the promotional package effective.

MARKETING TO DIFFERENT AUDIENCES

• The main target audience for the trailer is people who are between the ages of 20 and 35. This is because there are the main people who watch horror movies.

• These people like watching horror movies because they enjoy the thrill that they get. They also enjoy being scared. The trailer is effective in appealing to this audience because they are many scare moments.