quarterly state of distraction

1
521,885 trips 7,595 4,850,884 157,136 How much time are people spending distracted? Percent of time people are distracted while driving: The top 10 most used apps during driver trips: Distraction score by states. Hint: lower distraction scores are bad. Compared to Survey Results* What are the most popular apps?* Where in the US is distraction the biggest problem? TrueMotion Distraction Score drivers miles hours on the road Distracted Driving Analyzed Distraction Defined We categorize distraction as phone use that is any of the following: a hands-free call, in-hand call, or in-hand non-call use. *As reported by the AAA Foundation *App usage stats are based on 9,164 driver trips taken by 251 drivers on Android only. OF 7,595 DRIVERS had some type of phone use while driving. OF THE TIME HOURS OF THE TIME behind the wheel a driver is distracted. of distraction. with a phone in hand. OF THE TIME OF DRIVERS on a phone call. are texting. 7,042 32,999 18% 21% 6% 71% MOST DISTRACTED STATES LEAST DISTRACTED STATES OF PEOPLE admit to talking on the phone while driving. 66% OF PEOPLE SAY they’ve used text messages or email while driving. 42% OF DRIVERS admit that they text or email regularly. 12% 1. GOOGLE MAPS 2. POKEMON GO 3. ANDROID MESSAGING 4. FACEBOOK 5. YOUTUBE 6. WAZE 7. AMAZON MUSIC 8. CHROME 9. PANDORA 10. NETFLIX 50. Mississippi 49. North Carolina 48. California 47. Washington D.C. 46. Louisiana 45. Wyoming 44. Virginia 43. Maryland 42. Oklahoma 41. Nebraska 66.0 69.0 69.0 71.0 72.0 72.0 74.0 74.0 75.0 75.0 2971 4227 10911 960 7714 1142 19701 10719 7116 4504 Score State Trips 82.0 82.0 82.0 82.0 83.0 83.0 84.0 84.0 84.0 85.0 12371 32630 2700 27812 1334 1543 13550 6202 4946 2375 10. Washington 9. New York 8. New Mexico 7. Michigan 6. North Dakota 5. South Dakota 4. Oregon 3. New Hampshire 2. Maine 1. Vermont Score State Trips Want to be a better driver? Download the TrueMotion app Fun Facts About Our App THE STATE OF DISTRACTION September 2016 LESS. The average person with TrueMotion Family uses their phone 75% PEOPLE. Just having the app decreases phone usage for 3 of 4 OF WHAT IT IS TODAY. Our data shows that TrueMotion family can reduce distraction to 25% FAMILY 69 82 76 81 80 72 76 79 82 83 80 79 75 78 72 81 79 80 79 79 76 66 80 76 79 79 69 74 80 82 85 84 80 80 80 74 76 77 84 81 82 83 75 78 75 78 80 84 COST OF CAR INSURANCE NO TEXTING & DRIVING LAWS More than $100 below national average Within $100 of national average More than $100 above national average All drivers Partial No ban

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Page 1: Quarterly State of Distraction

521,885trips

7,595 4,850,884 157,136

How much time are people spending distracted?

Percent of time people are distracted while driving:

The top 10 most used apps during driver trips:

Distraction score by states. Hint: lower distraction scores are bad.

Compared to Survey Results*

What are the most popular apps?*

Where in the US is distraction the biggest problem?

TrueMotion Distraction Score

drivers miles hours on the road

Distracted Driving Analyzed

Distraction Defined

We categorize distraction as phone use

that is any of the following: a hands-free

call, in-hand call, or in-hand non-call use.

*As reported by the AAA Foundation

*App usage stats are based on 9,164 driver trips taken by 251 drivers on Android only.

OF 7,595 DRIVERS

had some type of phone use while driving.

OF THE TIME

HOURS OF THE TIME

behind the wheela driver is distracted.

of distraction. with a phone in hand.

OF THE TIME OF DRIVERS

on a phone call. are texting.

7,042 32,999 18%

21% 6% 71%

MOST DISTRACTED STATES LEAST DISTRACTED STATES

OF PEOPLE

admit to talking on the phone while driving.

66%OF PEOPLE SAY

they’ve used text messages or email while driving.

42%OF DRIVERS

admit that they text or email regularly.

12%

1. GOOGLE MAPS

2. POKEMON GO

3. ANDROID MESSAGING

4. FACEBOOK

5. YOUTUBE

6. WAZE

7. AMAZON MUSIC

8. CHROME

9. PANDORA

10. NETFLIX

50. Mississippi

49. North Carolina

48. California

47. Washington D.C.

46. Louisiana

45. Wyoming

44. Virginia

43. Maryland

42. Oklahoma

41. Nebraska

66.0

69.0

69.0

71.0

72.0

72.0

74.0

74.0

75.0

75.0

2971

4227

10911

960

7714

1142

19701

10719

7116

4504

ScoreState Trips

82.0

82.0

82.0

82.0

83.0

83.0

84.0

84.0

84.0

85.0

12371

32630

2700

27812

1334

1543

13550

6202

4946

2375

10. Washington

9. New York

8. New Mexico

7. Michigan

6. North Dakota

5. South Dakota

4. Oregon

3. New Hampshire

2. Maine

1. Vermont

ScoreState Trips

Want to be a better driver?

Download the TrueMotion app

Fun Facts About Our App

THE STATE OF DISTRACTIONSeptember 2016

LESS.

The average person with TrueMotion Family

uses their phone

75%PEOPLE.

Just having the app decreases phone usage for

3 of 4OF WHAT IT IS TODAY.

Our data shows thatTrueMotion family canreduce distraction to

25%

F A M I L Y

69

82

76

81

80

72

76

79 82

8380

79

75

78

72

81

79 8079

79

76

66 8076

79

79

69

74

80

82

8584

80

80

8074

76 77

84

81

8283

75

78

75

78

80

84

COST OF CAR INSURANCE NO TEXTING & DRIVING LAWS

More than $100 below national average

Within $100 of national average

More than $100 above national average All drivers Partial No ban