qual esomar rebel manifesto v13112014 versie 2
DESCRIPTION
REBEL Manifesto, presented by Blauw Research and InSites Consulting at the ESOMAR Qualitative Congress 2014 in Venice (IT). Together with our ‘frenemies’ at Insites, we collected the biggest #MRX frustrations and deepest #MRX secrets. We like to call ourselves Rebels in Researchand hosted a workshop together at the ESOMAR Global Qualitativeconference in Venice. This session is about changing the future of research.TRANSCRIPT
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REBELS IN RESEARCH PRESENT//
R.E.B.E.L.MANIFESTO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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…
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WHO ARE WE?
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE ARE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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8 REBELS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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YOUNG AT HEART
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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TECH-SAVVY
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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IN LOVE WITH
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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CONSUMER
INSIGHTS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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BUT
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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ALSO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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FRUSTRATED
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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UNSATISFIED
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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NOT PROUD
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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OF OUR #MRX
INDUSTRY
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE WANT
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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CHANGE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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DO YOU?
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE KNOW
YOU DO!
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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REBELSINRESEARCH.COM
#100+ CONFESSIONS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WARNING!
THESE CONFESSIONS
CONTAIN EMOTIONAL
and STRONG
LANGUAGE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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#ANONYMOUS CONFESSION
I’M IN LOVE
WITH FINN
RABEN
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
AND THE
WINNER IS…
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@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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LIVE ON STAGE*
#ANONYMOUS CONFESSION
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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LET’S START THE
#MRX REVOLUTION
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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#RESULTS
#EXPERTS
#BRAVERY
#EFFECTIVE SELLING
#LOL
THE
R.E.B.E.L.
MANIFESTO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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RESULTS BEAT THE
PROCESS
R.E.B.E.L.
RULE #1
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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Clients are being stubborn and want to keep
using a long list of questions that are not
contributing to the objective at all. This
leads to participant frustration and does
not add any value to the research.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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QUICK //NOT DIRTY
CHEAPER //NOT ‘CHEAP’
ENGAGED //NOT ‘SLIDES’
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I read a report that has
more than 20 pages, has text all
over the place and graphs that
are really ugly, for instance a
graph with only one 100% bar…
ANONYMOUS
100%
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE ARE
AGILE AGENTS
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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EXPERT
COLLABORATIONS
R.E.B.E.L.
RULE #2
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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Respondents are approached as a
'resource' rather than an individual.
I hate it when people criticise their
view of the world, disrespect them
for not having understood a product/
message/ campaign the way the
company intended it.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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EMPOWER
THE
CONSUMER
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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Agencies don't spend time to get to
know your problem, think you are
a wallet, a lead, and
not a partner...and this happens
most of the time...so I grow to
hate agencies....
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE ARE
FRIENDS &
FRENEMIES
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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BE BRAVE
R.E.B.E.L.
RULE #3
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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Clients tell me they want something
different and new, but when it
comes to deciding and making that
change, they just stick with the old
and tried methods! Grrrrr...
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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DARE
TO GO
70/20/10
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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DARE
TO BE
OPEN
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I want to join my clients’ team so
that they are willing to pay for the
advise I give them. I want to be
more like a consultant who also has
research skills, rather than a
researcher who is appreciated for
vision & knowledge of customer
experience.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE ARE
PARTNERS
IN CRIME
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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EFFECTIVE SELLING
R.E.B.E.L.
RULE #4
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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Our board doesn't understand the
true importance of research and of
really listening to your customers.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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SELL
CHANGE //NOT RESULTS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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No-one likes to admit that
we bullshit all the time. A lot of
what we tell people is extremely
'filtered', exaggerated. It's an
inevitable part of human
interpretation, but sometimes
it's on purpose to get a job done or
get a message across.
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE ARE
ACTION
HEROES
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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LOL!
MAKE IT FUN
R.E.B.E.L.
RULE #5
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I feel ashamed when I'm filling in
questionnaires nowadays that are
obviously way too long
and very dull. But then I realize how
many of that same questionnaires I
have made in my career...Sorry!
ANONYMOUS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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GAMIFIED IS
THE NEW
NORMAL
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WE ARE
PEOPLE
ENGAGERS
RESEARCHER’S ROLE
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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#RESULTS
#EXPERTS
#BRAVERY
#EFFECTIVE SELLING
#LOL
THE
R.E.B.E.L.
MANIFESTO
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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SO…
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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WHAT’S NEXT?
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
Things will change
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
And make it bigger as we go
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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DO ONE THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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1. WRITE YOUR DOT
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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2. COMBINE YOUR DOTS
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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3. START THE CHANGE!
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
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I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
Things will change
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 71: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/71.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
And make it bigger as we go
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 72: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/72.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 73: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/73.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 74: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/74.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 75: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/75.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 76: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/76.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 77: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/77.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 78: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/78.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 79: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/79.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 80: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/80.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 81: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/81.jpg)
I hate research today,
It’s been good to me i know but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 82: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/82.jpg)
THE
REVOLUTION
HAS BEGUN
#DO1THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 83: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/83.jpg)
START WITH
YOUR DOT
#DO1THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
![Page 84: Qual esomar rebel manifesto v13112014 versie 2](https://reader033.vdocuments.us/reader033/viewer/2022042816/559a05631a28abad5c8b4849/html5/thumbnails/84.jpg)
SHOULD YOU
FORGET, WE’LL
REMIND YOU ;)
#DO1THING
@rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014