Atelier Company Presentation

1

Expert 1

Tailored Approach

Minimalist

User-friendly

2

3

4

Atelier: The point of difference

Only senior researchers, more than 10 years in the market, with an extensive marketing experience

Strategic vision

Unique combination of market knowledge and intuition

Each project unique - project design tailored to particular research objectives

Expert support prior to project: distilling research objectives, optimizing stimuli etc

‘More value per moment’

Compact ‘just right’ study design

Benefiting from expert knowledge to minimalize fieldwork

Pre-sencitizing consumer through pre-tasks for effectiveness of the fieldwork

On-going cooperation with the client

Flexible, attentive to client’s needs and desires

Friendly

Atelier Team

3

Galina Galkina. Director. Co-founder Galina is a director and co-founder of Atelier Market Research. Before the company was created Galina had worked as an analyst in qualitative research . Her experience in the industry is over 25 years.

Natalia Aleksakhina. PhD. Managing Director. Co-founder

Natalia Aleksakhina is a director and co-fonder of Atelier Market Research since the start of the company. She

deals with the company’s management and administration matters and is responsible for the financial policy.

Prior to foundation of Atelier Market Research, she had worked at RF Academy of Sciences, where she specialized in socio-economic research, and in Validata qualitative research agency as a moderator and analyst.

Larisa Sidorova. Research Consultant. Co-founder Larisa Sidorova has been a Research Director and Co-Founder of Atelier Market Research since the company’s creation. She is responsible for development of research methods, tools and techniques. Her interests lie in the area of consumer trends, communication and branding challenges, as well as Russian consumers’ specifics in the international context. Before 2004 she worked in Validata doing strategic qualitative research both for local and international clients. Her experience in qualitative research will soon hit 20 years.

Anna GERASIMOVA. Project Director Anna Gerasimova has been a project director at Atelier Market Research for 12 years. Anna is involved in developing methodology and stimuli materials, moderation and strategic consultancy for both Russian and international clients. Anna has an extensive experience in exploratory projects aimed at finding deep human and cultural insights, positioning and

communication development, as well as innovation and semiotic studies.

Anna has devoted more than 25 years to qualitative research and has an extensive experience in working with different categories and audiences, especially in beauty and premium/luxury research .

Anna successfully combines strategic vision with intuition, emotional intelligence and attention to detail.

5

Oksana DEMIDOVA. Project Director Oksana Demidova has worked at Atelier Market Research for 10 years. Her total experience in the industry is 20 years. Before joining Atelier, she was the head of qualitative research department in MAGRAM research agency.

Oksana is manages and conducts qualitative research for both Russian and international companies. She is skilled in multiple research methods (focus groups, in-depth interviews, ethnographic and expert studies) and strategic analysis.

Psychological education allows her to easily get along with any audience (children, premium audiences, experts) and understand deeply consumers of various categories.

Alexandra BELOVA. Project Director Alexandra Belova is a project director in Atelier Market research where she leads research projects for local and

international clients with a special focus on communication-related studies and consumer insights. She has an extensive experience in stimuli development for qualitative research.

She has a Ph.D. in general psychology and more than 10 years experience in market research. Before joining Atelier, Alexandra was responsible for consumer & market insights on the client side (Unilever, Danone) and strategic quantitative research (Comcon research company, RI representative in Russian).

Key areas of expertise: communication, insights, strategic research.

Natalia Pluhina. Project Director Natalia has worked in Atelier for 8 years, with her total experience in the industry coming up to 20 years. Her main interest in the research is to watch a continuous development and change of audiences, industries, products and brands. This helps to look at the situation in a non-standard way and find new perspectives in

solving the clients’ tasks. Natalia has successfully developed and conducted workshops with clients’ teams for many years, with her excellent know-how to make the joint work fruitful.

6

Ekaterina LAVRENTIEVA. Project Director Ekaterina Lavrentieva has been a project director at Atelier Market Research for over 8 years.

Ekaterina specializes in managing and conducting qualitative market research for both Russian and international companies including methodology development, moderation, consultancy and analysis meeting tactical as well as strategic goals. She has a broad experience in ethnographic studies, development and implementation of innovative methods for consumer insight studies, participation in brainstorm sessions with Client teams< as well as international research coordination.

Ekaterina has more than 15 years of experience in qualitative market research industry in Russia and a sound understanding of Russian consumer specifics in various categories.

Nik KARCHAZHKIN. Project Director Nik has been a project director at Atelier Market Research for 8 years.

Nik performs all forms of qualitative market research for both international and Russian companies, and has a particular passion for workshops with Client team, consultancy, and international projects helping to formulate a single-minded strategic brand positioning across markets. By aiming at perfect clarity of understanding and aligning different stockholders’ business-needs Nik is adding real value to the creative process.

Nik has an MBA in marketing and more than 13 years of experience in qualitative market research.

Ksenia KONOVALOVA. Project Director

Ksenia has been a project director at Atelier Market Research for more than 4 years and has a 7-year experience in qualitative research. Ksenia specializes in both tactical and strategic projects for Russian and international companies. She is also very good at research stimuli development.

Ksenia is a keen explorer and active user of digital universe. She has a broad experience of working with young audience, including millennials. Synergy of professional knowledge and personal experience allows her to be on the same page with them, sharing deep understanding of Russian youth values, aspirations and trends.

7

Marina ZHDANOVA. Project Manager

Marina has worked at Atelier Market Research for 5 years and specializes in exploring digital universe: setting up, moderating and analyzing online communities on a wide variety of categories including beauty, personal hygiene and cold & flu for both local and international clients.

Atelier Clients

8

10

Atelier Facility

11

Green Room

A nicely decorated focus group facility with a homey atmosphere Has a viewing client space for up to 7 people

With a nice small coffee area nearby Focus Vision enabled

Blue Room

An elegant focus group facility Has a client room for up to 10 people

Focus Vision enabled With a small kitchen nearby, which is handy for product tests

Workshop room

A spacious room which could accommodate up to 40 people Could be used as a workshop space, conference room and a focus group facility

Could be easily converted into creative space Video and audio recording enabled

Video link is available in a cozy client room

Respondents’ space and recreation area

A welcoming meeting room for respondents

A nice recreation area for a breath of fresh air

+7 (495) 646 0622

6/1 bld. 1, Pyatnitskaya Str.

Moscow, Russia 115035,

office@atelier-mr.ru

www.atelier-mr.ru

16