qr code
DESCRIPTION
qr code mobile marketingTRANSCRIPT
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QR Code Mobile Marketing
Getting Started Guide
A special gift from Warrior Ben
Please note: You have PLR rights to this product to sell to clients in the offline
world. You may not sell this product or the PLR rights to anybody else online
and you can NOT offer this as a freebie to other marketers. Ok, let’s get started!
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First off, congratulations on getting your QR Code Mobile Marketing
starter package! This quick guide is going to show you how to modify
the mobile website template to your specific liking.
I am not going to go into details about how to sell or marketing this
product, but if you are an experienced marketer, you should already
know these things. If you are a newbie, this is to help get you off the
ground and encourage you to take action!
I hope you find this guide helpful, but if you need clarification on
anything, please remember that Google is your friend! Pretty much any
question you have can be answered there, so take full advantage of
that resource.
Let’s get started with how to update the mobile website template. If
you are not familiar with HTML, fear not… the code is very simple and
easy to change. There are a few different things that you will need to
change when customizing the mobile website template for yourself.
These things are as follows:
• Header Graphic
• Name
• Title
• Headshot
• Biography
• Phone Numbers
• E-mail Address
• Location
• Contact Card
• Footers / Disclaimers
While this may seem like a lot, it is actually quite simple. I will go into
detail of all of these on the following pages. I assume you know how to
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install HTML files onto your hosting plan. If you don’t know, read the
documentation that your hosting provider has or Google it.
Header Graphic
To change the header graphic, you just need to find an image that you
want to use for the header and label it header.png. Put it into the
images folder to replace what is currently there. It will now show up
with you open up the mobile website.
I recommend using PNG files because they are quick to load and you
can have a negative background, meaning if there is nothing there, it
will show up as nothing, not as white or black.
If you do use a JPG file, make sure to change line 29 of the index.html
file to read:
<img src="images/header.JPG" class="image" />
Not…
<img src="images/header.png" class="image" />
One thing to remember is that you want your graphics to be no more
than 300 pixels wide. This will ensure that they will show up on pretty
much all smartphone screens.
Many times your clients will have their own logos already, but if you
need to make one for them, I recommend going to www.logosnap.com
and creating a free logo with their online logo maker. They ask for a
donation when you are done, but it isn’t necessary to get your final file.
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Name
To change the name, go to line 33 of index.html and change “John Q.
Smith” to your name or whatever the name is of your client. This is
pretty straight forward.
Title
Same as before, but go to line 34 and change “Managing Partner” to
whatever title you want to use. You can also delete this line altogether
if you don’t want to have a title. It’s totally up to you.
Headshot
The recommend size for the headshot is 150 x 225. To add your own
headshot, save the files as headshot.jpg and add it into the images
folder and have it replace the sample headshot. If you want to use a
different filename then headshot.jpg, change line 36 of the index.html
file, which reads:
<img src="images/headshot.jpg"
To whatever name you want it to be.
Biography
On line 37 of index.html is a biography. Change this to a mini-bio of
yourself or your client. It doesn’t need to be anything fancy, but it is
one of the selling points of this product because you can fit more
information about yourself than you could otherwise fit on a business
card.
Phone Numbers
There are spots for both Office Numbers and Mobile Numbers. Search
for 555.555.1234 in the index.html file and you will see where to
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change the numbers. The first number is for Call Office and the second
is for Call Mobile.
E-mail Address
Below the phone numbers, you will see where it says:
<a href="mailto:[email protected]" class="icobk"
id="emaillabel">E-mail Me</a>
Change “[email protected]” to whatever e-mail you want
to put there—either yours or your client’s.
Address (Google Maps)
Below the e-mail section is where you put in the address. To do this, go
to http://maps.google.com and search for the address you want to use.
On the top right-hand side you will see a link icon (to the right of a
printer & e-mail icon). Click the link icon and then copy the link of the
Google Map address. Search for maps.google.com in the index.html file
and then replace the new Google Maps link with the old one. Make
sure you scroll all the way over to delete the original link because it is
quite long.
Save to Contacts
First you will need to create a .VCF contact card. I generally do this in
Outlook, but you can search for it online and there are some good
online solutions. Make sure that the address of where you will be
locating your contact card is accurate. Search for
columbiapfg.com/warriors/demo in the index.html file and you will see
where to change it.
One other thing to note is that some phones have trouble downloading
VCF files (iPhone’s specifically), so it is a good idea to put the following
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code in your .htaccess file:
<Files *.vcf>
Header set Content-Disposition attachment
</Files>
This can be somewhat complicated if you don’t know what you are
doing, so I recommend doing a Google search for “download vcf file
htaccess” and you will find plenty of documentation on this.
Footers / Disclaimers
At the very bottom of the index.html file you can change the footers to
whatever text you like. Specifically for attorney’s and financial advisors,
they will need to have various disclosures.
How to Get a FREE QR Code
This is actually very simple. Once you have your mobile site uploaded to
your server and know that actual URL, go to http://qrcode.kaywa.com/
and put in your URL. Click generate and you will have a QR Code that
links to your mobile website!
Putting It All Together
I recommend that your first modifications of this template should be to
create a mobile website for yourself. This will really help you get clients.
Put the QR Code on your business cards and you will be ready to give
an instant demo no matter where you are.
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I have found that the power of the demo really works when selling this
product. While the main product you will be selling is the mobile
website, most people are more fascinated with the QR Code. They
don’t need to know that it is free to create—just make it a total
package deal that includes a mobile website and QR Code. Give them
digital copies of the QR Code and then can reprint at will.
You can use this product as a free giveaway to get your foot in the door,
but I would recommend selling it between $100 and $300. Once you
have made one sale to a client you can start offering them a variety of
other services.
Be sure to check out my Warrior Forum post on how to effectively cold
call. This 1 simple tip will increase your results 10 fold. No joke! If you
have any questions or comments, feel free to leave a comment on the
forum.
http://www.warriorforum.com/offline-marketing-discussions/437510-reason-
you-hate-cold-calling-because-youre-lousy-heres-how-change-today.html