qr code introduction
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QR Codes
Linking the real world with the digital world.
What are QR Codes
• 2D barcode readable by mobile devices• Requires a QR Code reader application
QR Code Types
• Static– Instructions direct from QR code to mobile
device. No additional support service required
• Dynamic– QR Code connects mobile device to rich
content delivery service via 3G/Wifi network.
Static QR Code example
• Contact information
Static QR Code example
• Send an Email
Static QR Code example
• Direct Call
Static QR Code Example
• SMS Text Message
Static QR Code
• (Mobile Friendly) Websites
Static QR Code Example
• Real-time Navigation
Static QR Code
• Video Links
Dynamic QR Codes• Advantages
– Adaptable content and presentation– Tracking and analytics
• Disadvantages– Requires 3G/Wifi/Internet access to function
Dynamic QR Codes• Vcard+
– Include Photo– Downloadable vCard– Lever Social Media Links– Updatable changeable content– Direct dial– Direct navigation– Usage statistics
Dynamic QR Codes• URL (mobile friendly)
– Change target URL– Tracking and statistics
Dynamic QR Codes• Full Service Mobile Friendly Marketing
Platforms using dynamic codes
http://mkb.odoa.eu/MKB-examples.aspx
QR Code Do's• Be Mobile Friendly
QR Code Do's• Branding and Identity
– Recognition and trust
QR Code Do's• Simple ‘to the point’ examples
QR Code Don'ts• Default Website for computer use
QR Code Don'ts• Mysterious QR Codes
– “bit.ly/NVqUGK” = ???? (what is this?)
QR Code Tips
• Be mobile friendly• Be relevant• Add value• Keep it simple• Interact
More Information• Making your own QR Codes
– http://qr.odoa.eu– http://blog.qr4.nl
• Dynamic QR Codes– http://qr.odoa.eu
• Full Service QR Codes– http://mkb.odoa.eu
• Presentation by:• Ben van Sas• Jeroen Steeman
Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland
Telefoon +31 (0)6 246 75 585Telefoon +31 (0)6 130 33 743
Mobile Marketing Services and Solutions with QR Codes