Jan

Embedding QR Codes Into Static Signing

Creating Interactive Messages

What Are QR Codes?

QR Codes or Quick Response Codes are 2 dimensional black and white scanable boxes that store information about an item. These codes were originally used in the

automotive parts business in Japan.

Extensively used in marketing directly to consumers through customer engagement, loyalty and education campaigns.

Applications: Consumer Products , Print Advertising, Signs, etc.

Applications

Why Use QR Codes?

Converts passive communication into active communication resulting in higher information retention.

Conveys more total information. Adds video demonstration to the message. Breeds a desire to learn more. Conveys Modern Ideas and Methods. Adds “The WOW” factor.

How to Start a CampaignStep One: Down load a QR code reader on your smart phone Visit your app store

Step Two: Open a You Tube account

Step Three: Bookmark a free QR code generator on your desktop qrcode.kaywa.com

Step Four: Frame your campaign and brain storm

Step Five: Shoot your video Keep it short , 45 seconds max.keep it focused, write out a scriptKeep it simple, convey “easy” ideas

Step Six: Upload video to your You Tube account

Step Seven: Create your code: Copy & paste the video location into your QR code generator. Cut and paste code into your sign, postcard etc.

Step Eight: Take credit for the idea and bask in your safety glory

Tips on Campaigns

Keep Campaign focused (one theme). Educate Staff on QR Codes, Invite them to

“Play”. Add codes to everything! Mix hard messages and humor

• Use quick safety tips (as main course) • Use “talking lips” (as desert)

You Tube Account

Veolia Safety QR / You Tube Account• Password : veoliasafetyqr• Email: veoliaqr@gmail.com

Presentation Available

Thank You Questions and Comments