q1 2014 investor presentation - strongco · 10 robust order book $72m at december 31, 2012 $52m at...

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Q1 2014 INVESTOR PRESENTATION May 27, 2014

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Page 1: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

Q1 2014 INVESTOR

PRESENTATION

May 27, 2014

Page 2: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

1

FORWARD-LOOKING STATEMENTS

Today’s discussion may contain forward-looking statements that involve assumptions and

estimates that may not be realized and other risks and uncertainties. These statements relate to

future events or future performance and reflect management’s current expectations and

assumptions which are based on information currently available to the Company’s management.

The forward-looking statements include but are not limited to: (i) the ability of the Company to

meet contractual obligations through cash flow generated from operations, (ii) the expectation

that customer support revenues will grow following the warranty period on new machine sales

and (iii) the outlook for 2014. There is significant risk that forward-looking statements will not

prove to be accurate. These statements are based on a number of assumptions, including, but

not limited to, continued demand for Strongco’s products and services. A number of factors

could cause actual events, performance or results to differ materially from the events,

performance and results discussed in the forward looking statements. The inclusion of this

information should not be regarded as a representation of the Company or any other person that

the anticipated results will be achieved and investors are cautioned not to place undue reliance

on such information. These forward-looking statements are made as of the date of this

presentation, or as otherwise stated and the Company does not assume any obligation to

update or revise them to reflect new events or circumstances.

Additional information, including the Company’s financial statements, Management Discussion

and Analysis, and Annual Information Form, may be found on SEDAR at sedar.com.

Page 3: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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INVESTMENT HIGHLIGHTS

Strong growth strategy

Well-positioned in diversified and growing markets

Major Capex, sales re-organization completed

Strong customer relationships

Demonstrated performance improvement and results

Globally recognized manufacturers

Page 4: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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AN INDUSTRY LEADER

Major multiline mobile equipment dealer

Major brands: sales and product support

Diversified by industry, geography and product line

27 branches in Canada, 5 branches in U.S.

750 employees

TSX: SQP

Page 5: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

4

BRAND RECOGNITION – MAJOR BRANDS

CONSTRUCTION

Page 6: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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VOLVO’S LARGEST NORTH AMERICAN DEALER in 2013 FOR 5 YEARS RUNNING

LARGEST PRODUCER OF RETAIL FINANCING FOR VOLVO FINANCE

MANITOWOC CRANE “ELITE” DEALER

RECOGNIZED AS

STRONG OEM RELATIONSHIPS

Page 7: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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BRAND RECOGNITION – COMPLEMENTARY BRANDS

Page 8: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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REVENUE CATEGORIES

SALES PRODUCT SUPPORT

RENTAL

Page 9: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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EXTENSIVE BRANCH NETWORK

Page 10: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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DIVERSE END-USE MARKETS

UtilitiesForestryQuarries and Aggregates

Mining

Non-Residential Construction

Industrial Material Handling

Oil & GasResidential Constructionand Landscaping

Waste ManagementInfrastructure

Page 11: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014

VALUE AND GROWTH POTENTIAL

EQUIPMENT SALES PERFORMANCE Equipment sales up 5% in 2013 Market share gains in all regions except Eastern Canada

LOWER INVENTORY LEVELS Levels decreased by $32M in 2013 and sales climbed 5% over 2012

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IMPROVING ECONOMY Modest growth forecast for 2014 in Canada & United States4

ORGANIC GROWTH INVESTMENTS IN KEY MARKETS Increased operating capacity with new and upgraded facilities

ACQUISITION OPPORTUNITIES Consolidation of equipment dealers Other related businesses

POSITIVE LONG-TERM OUTLOOK Infrastructure deficit across Canada Substantial development planned for northern Alberta, northern Ontario, northern Quebec and Labrador

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Page 12: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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KEY REGIONS

Alberta

Resumed momentum since flooding in spring 2013

Oil Sands activity growing at more controlled pace

Long-term outlook for Alberta is positive

Page 13: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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ECONOMIC OUTLOOK IN ALBERTA POSITIVE

CONTINUED GROWTH IN OIL SANDS

Recent forecasts project an increase in production of oil sands operations to 5 million barrels/day by 2030 ̶ a 210% increase over 2011 levels

Total mined bitumen volumes expected to double by 2027Source: Canadian Association of Petroleum Producers

Forecasted Bitumen Volumes

0

500

1000

1500

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3500

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030

Oil Sands Mining

Oil Sand in Situ

Page 14: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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KEY REGIONS

Ontario Quebec New England

Slow, uncertain recovery

Strong pockets around large projects (e.g., mining and forestry in northern Ontario and the Pan-Am Games)

Customers continue to curtail equipment purchases unless absolutely necessary

Market for heavy equipment down close to 20% in 2013

Strongco’s unit sales down only 5% as we improved market share

Infrastructure deficit continues to grow

Near-term softness will continue due to Charbonneau Commission investigation, suspension of infrastructure spending and increased mining royalties

Acquired Chadwick-BaRoss for US$11.5M in February 2011

Small up-tick in U.S. residential housing and job creation were less noticeable in New England

Modest increase in demand for equipment overshadowedby an oversupply of equipment

Page 15: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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BENEFITS OF SCALE

UNIQUELY POSITIONED TO BENEFITFROM INDUSTRY CONSOLIDATION

OEM preference for larger, financially strong, professionally managed dealers

Ability to attract complementary brands

More efficient use of capital; more effective use of overhead

Improved inventory management ̶ equipment sharing, parts rationalization

Sharing of best practices

Optimum use of the most advanced computer management systems

More sophisticated sales and marketing organization

Brand recognition of Strongco

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Page 16: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

GROWTHSTRATEGY

Page 17: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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GROWTH STRATEGY

ORGANIC

Increase market penetration of brands represented

Add key brands to service customers and increase throughput

Enhance market presence

Improve operations

ACQUISITION

Acquire dealerships

Focus on brands already represented

Target regions close to existing markets

Page 18: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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EDMONTON VOLVO - ACHESON, ALBERTA

New branch opened March 2012

37,000-square-foot facility on 6.5 acres of land

Total capital cost: $10.7 million

Enabled significant growth in product support revenues

Improved customer support

EDMONTON CRANE

Existing Edmonton branch now dedicated to crane

Branch upgraded in 2013 – capital investment of $1.2 million

Enabled significant growth in product support revenues

Improved customer support

Regional management structure added

ORGANICGROWTH STRATEGY:

Page 19: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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GROWTH STRATEGY: ORGANIC

FORT MCMURRAY, ALBERTA

Direct service to the oil patch

New branch will carry Volvo and complementary brands (Manitowoc, National and Grove Crane products)

23,000-square-foot facility on 6 acres of land

Total capital cost: $18.7 million

Opened: Q1 2014

Further builds on growing presence in the province, provides higher visibility in key market

Page 20: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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GROWTH STRATEGY: ORGANIC

SAINT-AUGUSTIN-DE-DESMAURES, QUEBEC

New, larger facility replaces existing Ste-Foy branch

New branch to carry Volvo equipment

40,500-square-foot facility on 8 acres of land

Approximately 40 employees, including 15 expert technicians

Total capital cost: $8.9 million

Opened: Q4 2013

Betters position as a performance leader in the Quebec region

Photos: Johany Jutras

Page 21: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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CAPEX LARGELY COMPLETE

Major Capital Expenditures – 2011 to 2014:

– New Acheson Branch$10.7 million

– New Fort McMurray Branch$18.7 million

– New Saint-Augustin Branch$8.9 million

– Upgrade Edmonton Crane Branch$1.2 million

– Renovations Mississauga Branch$1.4 million

– New Dealer Management System (SAP)$5.7 million

No major capital expenditures planned for 2014 beyond completion of SAP implementation

$0.7 $0.3

$9.0

$5.9

$33.6

$9.0

2009 2010 2011 2012 2013 2014E

($ millions)

2009-2014

Page 22: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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EXPANSION OF COMPLEMENTARY BRANDS

Page 23: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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FINANCIAL RESULTS

Page 24: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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FINANCIALS

($ millions)

REVENUE 2009-2014

EARNINGS BEFORE TAXES 2009-2014($ millions)

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2009 2010 2011 2012 2013 2014

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2009 2010 2011 2012 2013 2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Page 25: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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FINANCIALS

($ 000s)

EBITDA 2009-2014

EBITDA MARGIN 2009-2014(%)

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18,000

2009 2010 2011 2012 2013 2014

0%

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6%

8%

10%

12%

14%

2009 2010 2011 2012 2013 2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Page 26: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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2013 REVENUE BREAKDOWN

Other 11%

Case 7%

Manitowoc26%

EQUIPMENT SALES BY BRAND

Volvo49%

Used 7%

$133.2Product Support 27%

$31.3Equipment Rental7%

REVENUE BY CATEGORY

$321.2Equipment

Sales66%

Case 7%

Crane 26%

REVENUE BY BUSINESS UNIT

Multiline 55%

Other 26%

Case 6%

Manitowoc 9%

PARTS REVENUE BY BRAND

Volvo58%

Used 1%

($ MILLIONS)

Chadwick-BaRoss12%

Page 27: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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GROWTH IN RECURRING REVENUE

($ 000s)

PRODUCT SUPPORT REVENUE 2009-2014

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2009 2010 2011 2012 2013 2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Page 28: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

BALANCE SHEET STRATEGY

Page 29: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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Working with OEMs to achieve better inventory management and delivery processes

Focus on reducing inventory older than 12 months

Q1 Decision: One-time $1.3M reserve against aged inventory to be sold at auction

Strength in recent auction prices

More aggressive debt reduction; cash positive

Q2 Decision: Reallocate capital from real estate holdings

Proposed sale and leaseback of Fort McMurray, St. Augustin, Mississauga, Val D’Or and Moncton facilities

Gross proceeds of $47 million will be redeployed to reduce debt

Anticipated profit approximately $9 million, before taxes

Strengthened balance sheet combined with continued market share gains and earnings growth should lead to higher valuation

Longer term: pursue accretive acquisition opportunities in 2015 and beyond

Efficiently Deploy Capital

Reduce Cost of Capital

Reduce Equipment Inventory

Levels

BALANCE SHEET STRATEGY

Page 30: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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FOCUS ON INVENTORY MANAGEMENT

($ millions)

EQUIPMENT INVENTORY 2010-2014

EQUIPMENT NOTES PAYABLE 2010-2014(%)

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2010 2011 2012 2013 2014

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Interest Free Interest Bearing

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Page 31: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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Operating line of US$3M renewable annually

Mortgage loans of US$3.1M for five branches in New England due 2017

U.S. Bank Credit

Facilities

FINANCIAL RESOURCES

Three-year committed facility to September 2015

Operating line of $30M – temporary increase to $35M until June 30, 2014

Term loans of $25M outstanding at March 31, 2014

Canadian Bank Credit

Facilities

Total lines of $300M with captive finance affiliate of OEMs and other lenders

Renewable annually

Availability of $75M at March 31, 2014

Equipment Finance Lines

Page 32: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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SHARE OWNERSHIP

Oakwest Corporation(Robert Beutel - Chairman)22.4%

Boeckh Investments 10.9%

Strongco Insiders 2.8%

Others56.2%

LISTED ON TSX (SQP)13.2 Million Shares Outstanding

Fidelity Management 7.7%

Page 33: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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SHARE PRICE

SHARE PRICE 2009 to April 30, 2014

Page 34: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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P/E / CCY 2014E

COMPARABLE VALUATION ANALYSIS

Source: Canaccord Genuity, ConsensusPriced as of May 8, 2014

Avg. 13.0x

20.1x

16.7x

14.1x

12.1x

10.8x

10.8x

10.0x

9.4x

0x 5x 10x 15x 20x 25x

Titan Machinery Inc

Toromont Industries Ltd

Finning International Inc

Wajax Corp

Cerf Inc

Cervus Equipment Corp

Rocky Mountain Dealership Inc

Strongco Corporation

Page 35: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES

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STRATEGIC FOCUS

Continue revenue and market share growth through enhanced presence and improved customer experience in key markets

Move beyond the “launch phase” of our new facilities and sales organization to reach the bottom line, and realize ROI

Improve inventory management to reduce ongoing debt levels and costs

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Improve operating efficiencies4

Continue to identify opportunities to accelerate growth (organic and external), to leverage Strongco’s scale and strong reputation in the marketplace5

Page 36: Q1 2014 INVESTOR PRESENTATION - Strongco · 10 ROBUST ORDER BOOK $72M at December 31, 2012 $52M at December 31, 2013 $61M at March 31, 2014 VALUE AND GROWTH POTENTIAL EQUIPMENT SALES