q & a session: business track, blogworld08
DESCRIPTION
Slideshow for Q&A panel session, BlogWorld & New Media Expo '08, Sept 21, Las VegasTRANSCRIPT
Q & A: Getting Customer Buy-in & Managing Customer Relationships
Panel Session
BlogWorld & New Media Expo
Las Vegas - September 21, 2008
Toby Bloomberg Diva Marketing www.divamarketingblog.com
Rich Brooks Flyte blog www.flyteblog.com Robyn Tippins Practical Blogging www.sleepyblogger.com
Des Walsh - ModeratorDes Walsh dot Com www.deswalsh.com
Twitter: TobyDiva | the_rich_brooks | duzins | deswalsh
Getting Customer Buy-in
Pre-sale -> Sale
Managing Customer Relationships
After-sale service & Scaling up
Some Questions
• How do you get in the door?
• What do you do once you’re in?
• How do you deal with challenges?
• How do you help the client scale up and love the process?
Getting in the Door
• Do your prospects know what they want?
• Do you know what they need?
“If I’d asked my customers what they wanted, they’d have said a faster horse.”
Henry Ford
Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com
ROI Matters
Blog ROI is Measurable
Q: How do you measure ROI? How do you know if you succeed?
A: Develop a blog strategy that ties into accountability.
http://tinyurl.com/blogroi
Q & A
OK, Say You’re in: Now What?
Find a Champion
Yatmandu via everystockphoto.com – Creative Commons
Step by Step Wins the Race
Rich Brook’s 3+2 Formula:
• 3 posts per week
• 2 comments on other blogs per week
See Jumpstart Your Blog: a Blogging Working Regimen, in your handouts
Q & A
There Will be Challenges
Photo by Michelle Rau, Tucson AZ, via stock xchnge
Corporate Skeptics can Change
Photo Richard Binhammer’s Fingers, by Toby Bloomberg
Q & A
Scaling Up
Be a Navigator
Q & A
Thank you and happy marketing!
Toby Bloomberg Diva Marketingwww.divamarketingblog.com e: [email protected]
Rich Brooks Flyte blogwww.flyteblog.com e: [email protected] Robyn Tippins Practical Bloggingwww.sleepyblogger.com e: [email protected]
ModeratorDes Walsh Des Walsh dot Comwww.deswalsh.com e: [email protected]