Digital Marketing: Pushing products and services

through films

What are films doing?

What are retailers doing with films?

Who are we? The Hispanic Media Fund, formerly known as Cinegaming, participates in early-stage media innovation. We support companies with disruptive solutions at the intersection of innovative content with new distribution technologies.

How do stories create a bond between advertisers and customers? How connecting brands to film stories accelerate the bond between advertisers and customers? Why online associations with films + offline promotions at cinemas maximize the cost-efficiency of these bonds?

Key issues we explore:

• Flying people soared over NYC landmarks to promote "Chronicle"

https://www.youtube.com/watch?v=dcDN409ZBv4

What are films doing?

• https://www.youtube.com/watch?v=VlOxlSOr3_M

What are films doing?

• "Snow White and the Huntsman" drove ticket sales with an interactive media trailer

http://www.snowwhiteandthehuntsman.com/iTrailer/

What are films doing?

• "The Simpsons Movie" created real Kwik-E-Marts for fans

What are films doing?

• A "Wimpy Kid" movie marketing idea borrowed from Steven Spielberg's trailer-making technique

• http://vimeo.com/45282441

What are films doing?

• Fans of "Inception" were invited into an interactive media and gaming experience

https://www.youtube.com/watch?v=kYjDEP-bId4

What are films doing?

Digital Marketing: Pushing products and services

through films

What are retailers doing with films?

• Apple made money on "The Avengers" before it ever came out in theaters

• http://vimeo.com/45327631

What are retailers doing with films?

• https://www.youtube.com/watch?v=xgEKpggG8gI

What are retailers doing with films?

• https://www.youtube.com/watch?v=NEOu5OmCewc

What are retailers doing with films?

• Verizon, Ted Talks, and Internet Explorer were secret partners of the "Prometheus" movie campaign

• http://vimeo.com/45282442

What are retailers doing with films?

• https://www.youtube.com/user/OrangeRDom

• https://www.youtube.com/watch?v=B5pIuh4We4k&list=UUzlgaDMGiJcDtp2Al6nyH4A (Fine Arts)

• https://www.youtube.com/watch?v=O9yrdLCFGxU (Festival ninos)

What are telecom providers doing with cinemas?

• https://www.youtube.com/watch?v=R2Dd9HmbmHA (visa)

• https://www.youtube.com/watch?v=p5ulJRDHI_Q (western union)

• https://www.youtube.com/watch?v=km93oLsC8GI (western union)

What is the financial industry doing with cinemas and films?

What have retailers done with Rio2?

• https://www.youtube.com/watch?v=oaahSgra-os (KIA)

• https://www.youtube.com/watch?v=PoJq5aBMdyQ (Tang)

• https://www.youtube.com/watch?v=768preT3qBo (BK)

• https://www.youtube.com/watch?v=-QO1rPbEq6E (Kinder)

• The New Economics of Celebrity

• How the Information Age has changed the rules of the oldest mission on earth

• Fame Direct-to-Consumer

• The Brand Power Shift

What have retailers done with talents?

• https://www.youtube.com/watch?v=qG1qOd_KwDM (HP)

• https://www.youtube.com/watch?v=LpTDNYDoyH4 (HP)

• https://www.youtube.com/watch?v=6RYZClJgauE (Gladiator)

What are tourism providers doing with films?

Gustavo Rodriguez-Aparicio Managing Partner

gustavo@peopleguidingmedia.com