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Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq.

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Page 1: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Pure and Wholesome:Is Food a Risky Business?

Pure and Wholesome:Is Food a Risky Business?

A Lawyer’s perspectiveWilliam D. Marler, Esq.

Page 2: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Strict Product LiabilityIn the US, the manufacturer of a defective product is liable if the defect rendered the product unreasonably dangerous, and the defective product caused the victim’s injuries.

Page 3: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

“Manufacturer”• Many states exclude product sellers who

are not manufacturers• Working definition: entity that designs,

constructs, or fabricates the product

Page 4: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Key Elements• Milk is a “product”—raw

or pasteurized• Contaminated milk is

“unreasonably dangerous”

• Thus, the “manufacturer” – i.e. the dairy – is strictly liable for injuries caused

Page 5: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Jack in the Box

• 1992 and 1993• Nearly 600 people sickened in six States -

most children - 50 HUS - 4 deaths• Two Class Actions - Hundreds of

Individual Suits• Shareholders Litigation, Congressional

Investigation• Settlements in Excess of $100,000,000• Cause - knowingly undercooking

Page 6: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Jack in the Box

Page 7: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Odwalla

• 1998• Over 70 people sickened - 5 HUS, 1 death• Multiple lawsuits• Criminal Investigation and Plea• Knowingly sold contaminated Apple Juice• Settlements over $20,000,000• Stock Price fell and they were purchased

Page 8: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Odwalla

Page 9: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Petting Zoos

• Over Two Dozen reported outbreaks in 10 years

• Thousands of children sickened - many with HUS

• CDC and other Health recommendations ignored

• Dozens of settlements in excess of $1M.• Cause - refusal to see changing nature of

bacterial threat

Page 10: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Leafy Greens

• 21 E. coli outbreaks since 1995 with at least 1,000 reported illnesses and 7 deaths

• Fresh or fresh-cut lettuce or spinach implicated as outbreak vehicle - 8 outbreaks traced back to produce from Salinas, California

• In 2006 alone, Dole Spinach, Taco Bell and Taco Johns - between 400 - 750 ill

Page 11: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Leafy Greens, cont..

• Spinach - 25 lawsuits, 41 settlements thus far

• Lettuce - 13 lawsuits, 8 settlements thus far - damages will exceed Jack in the Box

• CEO testified under oath before Congress• Cause - keeping animals away from

growing vegetables• Recent outbreak in Hawaii

Page 12: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Imports - Hepatitis A

• Chi-Chi’s restaurant in Pennsylvania - 660 people sickened, 4 deaths, 100 hospitalized, 1 liver transplant

• Bankruptcy• Settlements - $50,000,000• Green Onions imported and grow

“in conditions of squalor” • Important --- don’t be too

focused on imports

Page 13: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Salmonella Chili’s

• 305 persons confirmed ill• 9 hospitalized, and 179 sought medical care• Restaurant closed for 11 days• 28 employees tested positive for salmonella• Depressed sales in region due to bad publicity• 8 months after outbreak, store closed for good

“The investigation revealed environmental factors such as loss of hot water, loss of all water, the large number of ill employees at the facility, a general lack of handwashing and dish-machine sanitizer failure …contributed to/exacerbated the spread….

Page 14: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Salmonella - Sheetz

• 450 sickened• Tomatoes produced by

Coronet - family business operating for 75 years

• Bankruptcy• Millions in settlements• Since 2004 - two additional

outbreaks sickening another 400

Page 15: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Salmonella - Peter Pan

• Salmonella Tennessee - 2007• 450 culture positive• Likely 40 time that number• Plant had positive test in 2004• 30 Class Actions, 100 other suits• Cause - 75,000,000 jars

produced yearly at Georgia Plant

Page 16: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

What is the Problem?

• Industrialization of our food supply?• Technological Advances in Surveillance?• Bugs are bigger, stronger, faster?

Page 17: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

How to Solve the Problem?

• Free Market?• Regulation?• Litigation?• Criminalize?

Page 18: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Free Market

• What made you ill?• Does poisoning 1 or 1,000 customers

cause you to loose market share?• Can you buy - advertise your way out?• Does it depend on the size of the

company?

Page 19: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Regulation

• Does “Big Brother” have the answers?• Are the standards correct?• What Political Influences?

Page 20: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Litigation

“Lawsuits would seem to provide important feedback to these firms about how much they should invest in food safety.”

“[However,] much of the costs of illness borne by people who become ill … are not reimbursed by food firms responsible for an illness.”

“In short, the legal system provides limited incentives for firms to produce safe foods.”

Page 21: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Criminalization

• Again, getting caught is an issue• In 14 years only a handful of people have

been fined and only two jailed• Where is the incentive to produce safe

food?

Page 22: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

What about Morality?

• The “Golden Rule”

Page 23: Pure and Wholesome: Is Food a Risky Business? Pure and Wholesome: Is Food a Risky Business? A Lawyer’s perspective William D. Marler, Esq

Questions?

Marler Clark LLP, PS6600 Columbia Center701 Fifth AvenueSeattle, Washington 98104(206) 346-1888

www.marlerclark.com