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Hypersyndication How to Get Your Digital Content More Eyeballs Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington twitter.com/ rhedpixel

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Page 1: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Hypersyndication How to Get Your Digital Content More Eyeballs

Richard Harrington | RHED Pixel

plus.google.com/+RichardHarrington

facebook.com/RichHarringtonStuff

linkedin.com/in/richardharrington

twitter.com/ rhedpixel

Page 2: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Goals of Session

■ It used to be, publish or die.

■ Now its really becoming divide and conquer.

■ In order to succeed, your content needs to be seen by as many eyeballs as possible.

■ But instead of trying to draw people to your site, consider going to where the people already exist.

Page 3: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer

Page 4: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
Page 5: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Getting In Touch

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/

http://twitter.com/rhedpixel
http://facebook.com/RichHarringtonStuffplus
http://plus.google.com/+RichardHarrington/
http://linkedin.com/in/richardharrington
http://RichardHarrington.com
http://vimeo.com/rhedpixel
http://www.pinterest.com/rhedpixel/
Page 6: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

What is Hypersyndication? twitter.com/ rhedpixel

Page 7: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
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Page 10: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
Page 11: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Why do you need to hypersyndicate?■ It used to be, publish or die

■ Now its really becoming divide and conquer

Page 12: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

■ In order to succeed, your content needs to be seen by as many eyeballs as possible

■ But instead of trying to draw people to your site, consider going to where the people already exist

■ You can’t beat the stickiness of social media

Why do you need to hypersyndicate?

Page 13: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
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What is RSS Good For? twitter.com/ rhedpixel

Page 17: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
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RSS

RSS – real simple syndication

A document written in XML

Usually called a “feed”

Is used to publish frequently updated content

Page 23: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

RSS

Works for blog entries, news headlines and podcasts

Feeds can be subscribed to using an aggregator or just viewed

Page 24: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

XML

XML – Extensible Markup Language The programming language that creates RSS feeds through use of enclosure tags ID3 tags are also present in RSS, thus wrapping the media with metadata

Page 25: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Examples of RSS Feeds

Page 26: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Web Browser Bookmarks

Page 27: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Custom Home Pages

Page 28: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

RSS Readers

Page 29: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Power a Blog

Page 30: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Social Media

Page 31: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Social Media

Page 32: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Social Media

Page 33: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Social Media

Page 34: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

http://api.twitter.com/1/statuses/user_timeline.rss?

screen_name={USERNAME}

http://livepage.apple.com/
Page 35: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

http://api.twitter.com/1/statuses/user_timeline.rss?

screen_name=rhedpixel

http://api.twitter.com/1/statuses/user_timeline.rss?screen_name=rhedpixel
Page 36: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Social Media

Page 37: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Social Media

Page 38: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Social Media

Page 39: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
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Brand Throughout twitter.com/ rhedpixel

Page 43: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
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Adobe Color CC for iOS

Page 48: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
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Extra Technology twitter.com/ rhedpixel

Page 53: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Validator

■ Use Feed Validator to test RSS Feeds

■ www.feedvalidator.org/

■ Identifies errors and recommends solution

http://www.feedvalidator.org
Page 54: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Feed Burner

■ Ideal for streamlining and republishing content

■ www.feedburner.com

■ Provides detailed user and item usage statistics

http://www.feedburner.com
Page 55: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

More on Compression

■ Apple is setting global standards on media compression for portable devices due to market leader status

■ http://www.apple.com/itunes/podcasts/specs.html#formattingvideo

http://www.apple.com/itunes/podcasts/specs.html%23formattingvideo
Page 56: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Resources twitter.com/ rhedpixel

Page 57: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer

Page 58: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium
Page 59: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Getting In Touchtwitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/

[email protected]

http://twitter.com/rhedpixel
http://facebook.com/RichHarringtonStuffplus
http://plus.google.com/+RichardHarrington/
http://linkedin.com/in/richardharrington
http://RichardHarrington.com
http://vimeo.com/rhedpixel
http://www.pinterest.com/rhedpixel/
mailto:[email protected]?subject=
Page 60: Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Symposium

Hypersyndication How to Get Your Digital Content More Eyeballs

Richard Harrington | RHED Pixel

plus.google.com/+RichardHarrington

facebook.com/RichHarringtonStuff

linkedin.com/in/richardharrington

twitter.com/ rhedpixel


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