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twitter.com/ brandbuzz Lessons We’ve Learned Often The Hard Way Amy DeLouise | Brand Strategist & Digital Storyteller Richard Harrington | RHED Pixel twitter.com/ rhedpixel

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Page 1: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

twitter.com/ brandbuzz

Lessons We’ve Learned Often The Hard WayAmy DeLouise | Brand Strategist & Digital Storyteller Richard Harrington | RHED Pixel

twitter.com/ rhedpixel

Page 2: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Agenda

■ Learn from two experts about the changes happening in technology and behavior

■ Gain insight into top trends

■ Learn how to adjust your strategy to make stronger connections with your online audience

Page 3: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Amy DeLouise■ Scriptwriter/Director/Producer ■ Brand Consultant ■ Marketing Blogger ■ lynda.com Author ■ Speaker/Facilitator

Page 4: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Getting In Touch

twitter.com/brandbuzz

www.linkedin.com/in/amydelouise

amydelouise.com

vimeo.com/amydelouise

plus.google.com/+AmyDeLouise

http://twitter.com/rhedpixel
http://www.linkedin.com/in/amydelouise
http://amydelouise.com
http://vimeo.com/amydelouise
http://plus.google.com/+AmyDeLouise
Page 5: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer

Page 6: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Getting In Touch

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/

http://twitter.com/rhedpixel
http://facebook.com/RichHarringtonStuffplus
http://plus.google.com/+RichardHarrington/
http://linkedin.com/in/richardharrington
http://RichardHarrington.com
http://vimeo.com/rhedpixel
http://www.pinterest.com/rhedpixel/
Page 7: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

THE PROCESS

twitter.com/ brandbuzz

twitter.com/ rhedpixel

Page 8: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

LISTEN

Page 9: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

FOLLOW

Page 10: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

CURATE

Page 11: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

TRY TO HELP

Page 12: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

ORIGINAL CONTENT

Page 13: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

SOCIAL MEDIA

EXPERTtwitter.com/ brandbuzz

twitter.com/ rhedpixel

Page 14: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

CHALLENGES ARE REAL

twitter.com/ brandbuzz

twitter.com/ rhedpixel

Page 15: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

THE CLOUD OFTEN FAILS

Page 16: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

STATISTICS LIE(CONTRADICT)

Page 17: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

CONTENT RULES

Page 18: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

NOT EVERY SITE MATTERS

Page 19: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

NOT EVERY OPINION MATTERS

Page 20: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

CONSIDERVOLUME

Page 21: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

DON’T JUSTLURK

Page 22: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

PEOPLE YOU’LLMEET ONLINE

twitter.com/ brandbuzz

twitter.com/ rhedpixel

Page 23: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

TARGET AUDIENCE

Page 24: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

THOUGHTLEADERS

Page 25: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

REAL WORLD

Page 26: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

JEDI MASTERS

Page 27: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

CLOWNS

Page 28: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

TROLLS

Page 29: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

SENDING AMESSAGE

twitter.com/ brandbuzz

twitter.com/ rhedpixel

Page 30: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

NEEDY

Page 31: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

FULL OF IT

Page 32: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

FIGHTER

Page 33: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

UNTRUSTWORTHY

Page 34: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

MANIPULATING

Page 35: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

SHARING

Page 36: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

OVERWHELMINGCHOICES

twitter.com/ brandbuzz

twitter.com/ rhedpixel

Page 37: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium
Page 38: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium
Page 39: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Whose Corporate Logo Is This

Twitter

jetBlue

Instagram

Pandora

No Answer

0 0.25 0.5 0.75 1

8%

2%

2%

9%

79%

Pew Internet

http://www.pewinternet.org/question-search/?keyword=jetblue&x=-959&y=-808
Page 40: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium
Page 41: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium
Page 42: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium
Page 43: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Getting In Touch

twitter.com/brandbuzz

www.linkedin.com/in/amydelouise

amydelouise.com

vimeo.com/amydelouise

plus.google.com/+AmyDeLouise

http://twitter.com/rhedpixel
http://www.linkedin.com/in/amydelouise
http://amydelouise.com
http://vimeo.com/amydelouise
http://plus.google.com/+AmyDeLouise
Page 44: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

Getting In Touch

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/

http://twitter.com/rhedpixel
http://facebook.com/RichHarringtonStuffplus
http://plus.google.com/+RichardHarrington/
http://linkedin.com/in/richardharrington
http://RichardHarrington.com
http://vimeo.com/rhedpixel
http://www.pinterest.com/rhedpixel/
Page 45: Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

twitter.com/ brandbuzz

Lessons We’ve Learned Often The Hard WayAmy DeLouise | Brand Strategist & Digital Storyteller Richard Harrington | RHED Pixel

twitter.com/ rhedpixel


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