public relations director · thanks @marriottpv for the treats for @travelga1425 bday tomorrow!! we...
TRANSCRIPT
Laura Botelho Public Relations Director
Everyday, over
500,000
guests post from Marriott
properties around the world
In fact, people post
10X More
when they travel
96% post using no identifiable
hashtags or mentions
#NoHashtags
So how do we connect with these
guests who don’t tag us or use
#hashtag?
+ Hyp3r
M Live Command Center
• Online News
• Blogs and Forums
• All Social Trends
• YouTube
100% Positivity
2.3X The number of posts when
engaged by Marriott
“Welcome to our hotel”
“Loving your photos!”
“Happy Birthday!”
“Bon Apetite!”
The result…
82% ROE
Speaking of “Engagement” …
Over 100 couples share their engagements at our
properties per day!
Wedding Proposal
#AppYourService New York City, NY