Celebrity Analysis

Avril Lavigne & Hayley Williams

Tran Ngoc Hoa (Ivy)

Batch: BMCD1 0921A

Module: Public Relations

Lecturer: Ms. Shalu Matani

Outline

• Objectives• Introduction• Media Perceptions• Comparison• Recommendations• Conclusion

Objectives

• Raise awareness about pop punk and punk rock

• Reveal stories behind the stage: challenges, sacrifices, personal lives

• Further understanding about these two musicians in the industry

Introduction

Music Industry• Selling recordings, compositions and

performances• Competition worldwide• Complicated market - where music is seen as

an instrument• Trend: country music dance music

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Media Perceptions

Avril Lavigne• Image perceptions:

– Rock chick– Punk Princess– Gothic/ Emo

• Influences:– Fashion– Teenagers– Inter-culture

Media Perceptions

Avril Lavigne• Criticisms:

– Dress code– Language– Marriage

• Magazinespositive articles

• Web newsnegative posts

Media Perceptions

Hayley Williams• Her band Paramore - a new face• Great works:

– Twilight movie– Jennifer’s Body movie - solo work

• Her looksBasically she is beingtailed up by the mediacatching every pieceof news about her

Comparison Table

Avril Lavigne• Famous in school

with rebellious attitude and tomboy dressing

• Started in 2002

Hayley Williams• Mostly quiet and shy

• The band wasn’t famous until “Riot!” in 2007

Comparison Table

• Pop punk• Independent artist

• Debuted 3 years earlier but now less famous

• Punk rock• Lead singer of a

band with a solo work

• Has the advantage of a band - more success; along with “Teenagers”

Comparison Table

• Ready to hit back any writers who would interpret her wrongly

• Has a lot of drinking scandals and marriage criticisms

• Has a more positive image on media

• Always keep a big smile in front of the cameras

Comparison Table

• Charity work• Fashion lines• Awards

• Still concentrating on building the band’s image

Recommendation

• Avril Lavigne– Stick to her own persona– Fashion designs and

fragrance– Ex-husband: be a friend– Charity works

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Recommendation

• Hayley Williams– Solo song “Teenagers” -

huge success– Keep it up with the band

and achieve more awards– Open up about herself -

share more about her make-ups, dressings, etc.

Conclusion

• Both celebrities succeeded by their talents and hard work

• Personally admire both of them for their dedication to music all over the world

• These two ladies can do greater things by knowing how to use the media as an instrument - develop new creativity– Avril: in design, marketing, PR (combining with her

fashion and/or music)– Hayley: songwriting, make-up techniques, fashion

leader

Thank you for your kind attention!