September 2009

Public Pages

Sonico Timeline

Spanish Speaking CountriesReach

Portuguese Speaking Countries Reach

Global ReachWith English Version

Exponential Growth

Small user overlapping with other Networks

→ 34% with Facebook(ComScore Feb. 2009)

Huge opportunity to reach new audiences

www.sonico.com

The Audience

www.sonico.com

Latin America users: +34 Million*September 2009

# Users

Over 41.000.000 registered users.

BrazilMexico

ColombiaPeru

ArgentinaVenezuela

SpainChileUSA

8,733,830

6,838,754

5,026,072

3,748,955

3,460,574

2,966,206

1,853,879

1,565,498

1,194,722

Demographics

The Brands

Brands already advertised in Sonico

Latam: Advertising Landscape

Advertising expenditureMillion USD

Source:CACEM (Argentina), Intermeios (Brazil), CICOM (Mexico), ZenithOptiMedia, press clippings.

Internet advertisingMillion USD

Internet represents

3.2%of total advertising

expenditure

Internet represents

3.5%of total advertising

expenditure

Internet represents

2.8%of total advertising

expenditure

*

*

*

+25%

+26%

+9%

The Sonico Platform

Your Life Online

PERSONAL(friends & family)

PROFESSIONAL(recruiters, work relations)

PUBLIC(brands, politicians, other)

Organizing your life online

Sonico is a social communications

platform that merges social utility and

social entertainment to keep in touch

and communicate with your real

friends from school, university and

work .

Sonico allows you to organize your

personal, professional and public life

online.

Public Pages

What are Public Pages?

A Sonico Public Page is a customizable social media presence

for brands, celebrities, politicians, organizations and more. It allows

them to join the conversations that are already happening between

Sonico users.

All interactions between followers are shown in all their friends’

newsfeeds. So it is actually the users who are pushing the brand’s

message among their friends.

This results in amazing virality and exposure

Why are Public Pages so great?

• Cornerstone of your Social Media Presence

• Open to all users (even non-Sonico users)

• Fully customizable - Public Pages allow you to:

– Change colors & background, create your own look & feel

– Create your own polls & surveys

– Upload your own RSS feeds (Blog, YouTube, Picasa, Flickr, Twitter)

– Upload Photos & Videos

– Create your own events

• Send messages to all your Followers

• Get detailed stats of your fans and visitors

• Friendly URL (organic positioning)

What statistics can I get?

In the statistics section of your public page you will know exactly who is

visiting you and what is the content that interests them.

You will also be able to analyze visits, comments, videos and much more!

You will have the information minute by minute no matter the time!

• Brands and Products

• Companies and Shops

• Artists and Celebrities

• Politicians and NGOs

• Sports Teams

• Music Bands

• and more!

Who are Public Pages for?

Anatomy of a Public Page

Your Logo / photoYour Blogs

Your wall showing activity and stuff

Basic Info

Your Fans

Your Twitter feed

Anatomy of a Public Page (cont.)

Your Forums

Your videos in Sonico

Comments from your followers

Users videos

Your pics

Followers pics

Your favorites public pages

Adicional content

Control your brand

Because we´re allways looking for real users, our objective is to apply

the same filosofy with the public pages in Sonico

Therefore, you´ll be the only user, brand, organization or celebrity who

is going to be in contact with the users.

One Brand, One Page!

Customize yourself in Sonico

Thank You!

www.sonico.com