pt3 how to take an idea & get operational (tribe)
TRANSCRIPT
HURDLE BUSTERS
HOW TO: Have an Idea & Take it to
Operations-Building Your Tribe
Chelsea Dygert#ConsultMent#YesPhx
Let’s Create ContextName
Business you’re working on? Considering?
How did you hear about Eureka / My talk?
Chelsea Dygert#ConsultMent#YesPhx
What We’ll Cover:
#Yes
Phx
8 Talks on Ideas to Operations
1) Where Good Ideas Come From2) Your Elusive Creative Genius3) *Overview of Co-Working, Accelerators, Incubators (35+ in
Phx)4) Overview of Idea-to- Operations Building Blocks
a) Building a Tribe
Who is the Go-To Person?
THE EXPERT
WHY BE THE EXPERT?● Communities naturally formaround you● People trust experts● People will want to work for you● People will want to buy from you● Press will want to interview you, etc
How to become the expert?
TeachBUT WE NEED A LITTLE MORE...
As entrepreneurs (marketers),we need influence
"Selling to people who actually want tohear from you is more effective than
interrupting strangers who don't"~Seth Godin
How Do We Develop Influence
Lead
Godfather of “Tribe”
Seth Godin (click for TED talk)
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea….. A group needs only two
things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is an audience
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
-The people who watch, read, or listen to something-A group of ardent admirers or devotees
A Few Distinctions:
● “Tribe” has all 3 elements (leader, idea,connection) - clear borders● “Community” lacks direct connections(people meet by chance) - blurry borders● “Crowd” lacks a leader
Are YOU Willing to “Stand Up”"If not us, then who?If not now, then when?"~John Lewis
expertenough.comWhy is it Important?
Are YOU Willing to “Stand Up”
"The goal is not to do business with everybodywho needs what you have. The goal is to dobusiness with people who believe what youbelieve."~Simon Sinek(TED Talk here)
Source: Ideas To Operations by Chris Mohritz
The marketplace is noisyITS A NOISY, NOISY WORLD● “Adding a zero to your paycheck” isall about density● Connect with groups alreadytalking about your message● Speak to receptive ears● Assume leadership● Cut through noise (don’t add to it)
Source: Ideas To Operations by Chris Mohritz
Source: Ideas To Operations by Chris Mohritz
Source: Ideas To Operations by Chris Mohritz
Study Data Here (View press release)
Source: Ideas To Operations by Chris Mohritz
Ideas-to-
Operations
Connect:Chelsea Dygert
Dygert #ConsultMent
@cimforgiven
at Local coffee shop #YesPhx