psychology …and medicine zsolt b. major - [email protected] 6th lecture

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PSYCHOLOGY …AND MEDICINE Zsolt B. Major - [email protected] 6th lecture

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Page 1: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

PSYCHOLOGY…AND MEDICINE

Zsolt B. Major - [email protected]

6th lecture

Page 2: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

INTER ALIA…

How to deal with drug and insurance agents?

What are the possible options for resistant patients to win their co-operation (compliance)?

Page 3: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

Conformism:

• Solomon Asch• At least once 74% of the

participants adapted, followed the clearly wrong answer

• But if they had even just 1 „partner”, it „helped” them significantly to stand by their view!

Social psychologyOther social impacts

Page 4: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

Social psychologyPersuasion

• Marginal vs. Central way, arguementsResearch:article signed by prof of university vs. noname student

• Primary vs. Freshness effectstump speech’s efficiency’s phenomenon:When the decision’s date is close in time to the speech, the arguements heard at the end of it have greater impact on decision, then ones heard at the begeinning – and so on the opposit…

Page 5: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

Social psychologyPersuasion

Protection, getting immunity:

• Anticipatory warning• „Self-preparing”,

„cognitive-inoculation”:practicing the resistance in convincing situations - eg. by „self-confuting”

• Definiteness= using indicative linguistic formulas(ignore „?”, „!”)

Convincing „tricks”:

• „baiting” – first ask just a really small service…

Eg. In advertismenets:• Celebrity’s voice• Voice of every day

people• Humor, joke• Emotional effects

Page 6: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

COMMERCIALS EXAMPLES…

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PERSUASION – Practical benefits:

Manage (become defended) the medicament agent’s visits (recognize the mechanism of persuasion: first just small gifts/services, voice of famous prof.); check eg. the referred researches’s results… (Eg. Saying a clear, indicative ”no”, in a calm voice to them…)

Patients usally will remember the informations (commands) heard at the beginning of the consultation – particularly if he got bad news too: his cognition will narrow to the bad news, and won’t neither hear the followings…

Use of emotional convincing – eg. in case of campaign aginst smoking, you can say to women, and men also: „Don’t stop smoking for your own sake, but think about your (future) baby…!”

In case of resistant patient: first ask just a small changement in his behavior (eg. Just 10 minute walk every day for an overweighted patient…)

Page 13: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

Attraction depends on:

• Phisical attraction• Closeness• Feeling of

familiarity• Similarity

Love:• Rather similars• But we need

some autonomy too

• See Longitudinal researces

• Personal examples?

What is love exactly??Definition closest to the perfect:(almost) like the freindship with

our best freinds… = we accept each other’s stupidity…, but just almost, because in love there are more deep

and different kind of emotions…(the „Purple Mist” at the beginning of a

love is about our projected desires…)

BRIDGET JONES: „love you - as you are…!”

See self-knowledge, (self)acceptance…!

Social psychlogyInterpersonal attraction

Page 14: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

SocialpsychlogyInterpersonal attraction

Opposits attract eac other…?? ?

WRONG THEORIES…:

„He/She will change for me…”

When „us” is borning, the „Ego” („I”) will die…

Page 15: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

Ego/I Ego/I

WE/US

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Ego/I Ego/I

WE/US

Ego/I Ego/I

WE/US =

Ego/I Ego/I&

Out and away:

I can only be together with sy else (with my partner), take care of him/her

if I can take care of me too, if I learn to accept myself, and deal with myself too…!!!

Page 17: PSYCHOLOGY …AND MEDICINE Zsolt B. Major - 4081237@t-email.hu 6th lecture

INTERPERSONAL ATTRACTION – practical benefits:

For our pesonal happyness (find love…) let’s find & join company of people whith similar interest…

Avoidance the „Halo Effect”: in case of a beuatiful girl /handsome guy check the fundamental attributional error… (examine the internal and external factors…)

Win the trust of an adolescences patient – for example before an operation talk with him/her about love, in case if he/she is in love, has love affairs, heartache…

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Questions and answers…

E-mail: [email protected]

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END of the 6th lecture

Thank you for your attention!

Litterature:

Atkinson & Hilgard.: Psychologyp. 610-630.

Always the related content to the lecture’s theme!