Overview ofOverview of

PryMarke, LLC (USA)Global Project-based Marketing & Trade Optimization

March, 2016

AgendaAgenda

About About PryMarkePryMarke, , LLCLLC

Challenges of Challenges of Today’s GlobalismToday’s Globalism / Global Realities/ Global Realities

Select ExamplesSelect Examples

Geopolitical ConcernsGeopolitical Concerns

Major PointsMajor Points

Suggested Reading / ChairmanSuggested Reading / Chairman’s’s Publications Publications

ConclusionsConclusions

PryMarke, LLC

About About PryMarkePryMarke,, LLC LLC

Originally established in Originally established in Georgia, USA in 2004Georgia, USA in 2004 as as a global marketing and trade a global marketing and trade

optimiztion consultancyoptimiztion consultancy.. Now organized in Michigan, USA. Regional office Now organized in Michigan, USA. Regional office in in

Istanbul, Turkey and sister company in London, England (PryMarke Europe)Istanbul, Turkey and sister company in London, England (PryMarke Europe)..

Offices in Offices in AustraliaAustralia, Bulgaria, Hungary, , Bulgaria, Hungary, Poland, and Singapore iPoland, and Singapore in 201n 20166

First client was Banco Nacional in Costa Rica to optimize systems to conform with First client was Banco Nacional in Costa Rica to optimize systems to conform with

the Central American Free Trade Agreement (CAFTA)the Central American Free Trade Agreement (CAFTA)

Primary focusPrimary focus on developing on developing new businessnew business for middle-sized organizationsfor middle-sized organizations

Target industries: Target industries: Aircraft, Education, Aircraft, Education, Energy, Energy, Export / Import, Information Export / Import, Information

Technology, Technology, Manufacturing, and Medical EquipmentManufacturing, and Medical Equipment

Founder:Founder: Bryan ChristianseBryan Christiansenn (2004) (2004)

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PryMarke, LLC

Speaker BackgroundSpeaker Background

Bryan Christiansen – Total of Bryan Christiansen – Total of 3030 years in international business years in international business in 40 countries in 40 countries

Fluent Fluent in Chinese, Japanese, Spanishin Chinese, Japanese, Spanish. Consecutive interpretation & translation experience. Consecutive interpretation & translation experience

Former American Express Financial Advisor, IBM SalespersonFormer American Express Financial Advisor, IBM Salesperson

Former Business Professor at Capella University, DeVry University, New York Institute Former Business Professor at Capella University, DeVry University, New York Institute

of Technology (USA). of Technology (USA). Former Former SSpecial Advisor to Rector ofpecial Advisor to Rector of Gümüşhane University Gümüşhane University

(Turkey)(Turkey)

Published author of 1Published author of 199 articles / books on business, economics, management, marketing articles / books on business, economics, management, marketing

DBA, Business Administration – Middlesex University, United Kingdom (2020) ***DBA, Business Administration – Middlesex University, United Kingdom (2020) ***

MBA, General Business – Capella UniversityMBA, General Business – Capella University, USA (2003), USA (2003)

BS, Marketing – University of the State of New YorkBS, Marketing – University of the State of New York, USA (1996), USA (1996)

Member – Academy of Management, American Economic AssociationMember – Academy of Management, American Economic Association PryMarke, LLC

Challenges of Challenges of ContemporaryContemporaryGlobalizationGlobalization

Peter Drucker’s “Five CertaintiesPeter Drucker’s “Five Certainties””, McKinsey Global Institute’s “Global Forces”, , McKinsey Global Institute’s “Global Forces”,

and Andersen & Wong’s “Intangibles”.and Andersen & Wong’s “Intangibles”.

AgeAge of the “Knowledge Worker” of the “Knowledge Worker” and serious skills gaps worldwide and serious skills gaps worldwide

Business / Product Life Cycles drastically altered due to speed of technology useBusiness / Product Life Cycles drastically altered due to speed of technology use

Corporate capital and liquidity buffers must be increased for unexpected Corporate capital and liquidity buffers must be increased for unexpected

developments in global marketsdevelopments in global markets

Industry uncertaintyIndustry uncertainty

Global inflationGlobal inflationPryMarke, LLC

ChallengesChallenges (cont.) (cont.)

Peter Drucker’s “Five CertaintiesPeter Drucker’s “Five Certainties”” include: include:

Global competitivenessGlobal competitiveness

Redefinition of corporate performanceRedefinition of corporate performance

Growing incongruence between global economic and political realitiesGrowing incongruence between global economic and political realities

Shifts in the distribution of disposable incomeShifts in the distribution of disposable income

Collapsing birthrates in the developed worldCollapsing birthrates in the developed world

PryMarke, LLC

ChallengesChallenges (cont.) (cont.)

McKinsey Global Institute’s Five “Global Forces”:McKinsey Global Institute’s Five “Global Forces”:

The Great Rebalancing – Emerging markets grow more than developed onesThe Great Rebalancing – Emerging markets grow more than developed ones

Global Grid – A more connected global economy increases instabilityGlobal Grid – A more connected global economy increases instability

Productivity – Developed world must increase productivity for global growthProductivity – Developed world must increase productivity for global growth

Market State – World governments under increasing pressure Market State – World governments under increasing pressure

Pricing the Planet – Changing social attitudes towards the environmentPricing the Planet – Changing social attitudes towards the environment

PryMarke, LLC

ChallengesChallenges (cont.) (cont.)

Innovation and “Intangibles” (Anderson & Wong, 2013):Innovation and “Intangibles” (Anderson & Wong, 2013):

Innovation must combine both radical and incremental aspects for sustainabilityInnovation must combine both radical and incremental aspects for sustainability

Value creation must fundamentally change from tangible to intangible sources Value creation must fundamentally change from tangible to intangible sources

to remain competitive in an era of global hypercompetitionto remain competitive in an era of global hypercompetition

Examples of intangible sources include: 1) Firm strategy and positioning; 2) Examples of intangible sources include: 1) Firm strategy and positioning; 2)

Radical innovation and first mover advantages; 3) relational optimality; Radical innovation and first mover advantages; 3) relational optimality;

4) organizational ambidexterity; 5) transaction cost efficiency; 6) network 4) organizational ambidexterity; 5) transaction cost efficiency; 6) network

effects and externalities.effects and externalities. PryMarke, LLC

Global RealitiesGlobal Realities

PryMarke, LLC

Geopolitical ConcernsGeopolitical Concerns

China begins to fragment around 2020 after economic “correction” in 2012-13China begins to fragment around 2020 after economic “correction” in 2012-13

Eurasia becomes a major focal point following Russian “2nd collapse” by 2020Eurasia becomes a major focal point following Russian “2nd collapse” by 2020

Turkey most likely becomes a regional economic power by 2020Turkey most likely becomes a regional economic power by 2020

USA economic power regains global strength during the 2020s, thus retaining North USA economic power regains global strength during the 2020s, thus retaining North

America as the center of the “international system”America as the center of the “international system”

Growing economic power in Poland will challenge a weakening European UnionGrowing economic power in Poland will challenge a weakening European Union

Mexico will begin challenging USA supremacy in North America from 2040Mexico will begin challenging USA supremacy in North America from 2040

PryMarke, LLC

SSelect Exampleselect Examples

o Introduced higher profit-margin industries to Turkey for sustained national economic Introduced higher profit-margin industries to Turkey for sustained national economic

growth and increased stanard-of-living in the city of Bursa (growth and increased stanard-of-living in the city of Bursa (““Bursa Project” )Bursa Project” )

o Created and implemented a Created and implemented a successful successful marketing plan to find qualified sales leads for marketing plan to find qualified sales leads for

an American-Russian joint venture software company that operated throughout the an American-Russian joint venture software company that operated throughout the

Former Soviet UnionFormer Soviet Union

o Developed a more robust international banking system for Banco Nacional in Costa Developed a more robust international banking system for Banco Nacional in Costa

Rica to assist the bank’s clients with transactions related to the Central American Rica to assist the bank’s clients with transactions related to the Central American

Free Trade Agreement (CAFTA)Free Trade Agreement (CAFTA)

PryMarke, LLC

Major PointsMajor Points

Information Technology continues to drive most Information Technology continues to drive most

markets and industries around the worldmarkets and industries around the world

PryMarke, LLC

MMany firms lack understanding how to develop sustainable new any firms lack understanding how to develop sustainable new

business in major markets even within their own territoriesbusiness in major markets even within their own territories

Contemporary globalism has highly altered Contemporary globalism has highly altered

business and product life cycles worldwidebusiness and product life cycles worldwide

HighlyHighlySuggested Suggested ReadingReading

““The Next 100 Years: A Forecast for the 21st Century” by George FriedmanThe Next 100 Years: A Forecast for the 21st Century” by George Friedman

““Management Challenges for the 21st Century” by Dr. Peter DruckerManagement Challenges for the 21st Century” by Dr. Peter Drucker

““The Next Global Stage” by Kenichi OhmaeThe Next Global Stage” by Kenichi Ohmae

““The CThe Competitive Advantage of Nations” by Michael E. Porterompetitive Advantage of Nations” by Michael E. Porter

““Globalization and Its Discontents” by Joseph StiglitzGlobalization and Its Discontents” by Joseph Stiglitz

““Best Practices for Industry-University Collaboration” by Best Practices for Industry-University Collaboration” by MITSloan ReviewMITSloan Review

““Introducing Growth Markets” by Goldman SachsIntroducing Growth Markets” by Goldman Sachs

““Global Talent Mobility: The 21st Century Business Imperative” by Deloitte DevelopmentGlobal Talent Mobility: The 21st Century Business Imperative” by Deloitte Development

““Diversity Management: Expert-Identified Leading Practices and Agency Examples” by the Diversity Management: Expert-Identified Leading Practices and Agency Examples” by the

United States Government Accountability Office (GAO)United States Government Accountability Office (GAO)PryMarke, LLC

Chairman’Chairman’s s PublicationsPublications

Cultural Variations and Business Performance: Contemporary GlobalismCultural Variations and Business Performance: Contemporary Globalism

Cultural and Technological Influences on Global BusinessCultural and Technological Influences on Global Business

Transcultural Marketing for Incremental & Radical InnovationTranscultural Marketing for Incremental & Radical Innovation

Economic Behavior, Game Theory, and Technology in Emerging MarketsEconomic Behavior, Game Theory, and Technology in Emerging Markets

Diversity Management in Transcultural Organizations Diversity Management in Transcultural Organizations

Economic Growth and Technological Change in Latin AmericaEconomic Growth and Technological Change in Latin America

Handbook of Research on Global Business OpportunitiesHandbook of Research on Global Business Opportunities

Comparative Economic Perspectives on Europe and the MENA RegionComparative Economic Perspectives on Europe and the MENA RegionPryMarke, LLC

ConclusionsConclusions

PryMarkePryMarke, , LLCLLC is a is a m management consultancy anagement consultancy

based in Michigan, USA with a regional office in based in Michigan, USA with a regional office in

Istanbul,Istanbul, Turkey. Turkey. Company o Company originally organized in riginally organized in

2004 in Georgia, USA2004 in Georgia, USA. Sister company in UK.. Sister company in UK.

Company assistCompany assistss with long-term with long-term client gclient goals oals usingusing

new business developmentnew business development optimization strategies optimization strategies

President and staff are multi-lingual professionals President and staff are multi-lingual professionals

with a wide range of with a wide range of pertinentpertinent experience experience in in

business and technologybusiness and technology

PryMarke, LLC

PryMarke, LLC

PryMarke, LLC (Headquarters)9408 Bellevue Road

Battle Creek, Michigan 49014 USA+1-615-969-9807 (USA)

+90-222-408-0111 (Turkey)prymarkeconsulting@gmail.com

bryan@habitatacademy.org