OVERVIEW OF SERVICESMAY 2 , 2013

Cygnus Strategy Group, LLC.

www.cygnusstrategy.com

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Cygnus Overview

• Conceptualized in August 2012• Alabama LLC formed in November 2012• Sandritter and Reed join as Partners with

formal launch in February 2013• Two retained clients a/o May 2, 2013• Cygnus Strategy Group, LLC uses a multi-

discipline approach to effect positive change in the companies it works with.

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The Team

Timo Sandritter, Ph.D. – PartnerSandritter holds a Law degree, a Master’s degree in Public Affairs, and a Doctorate degree in Business Administration with focus on Management and International Business. Sandritter teaches various business administration undergraduate and graduate level classes as an Adjunct Professor at the University of Alabama in Huntsville. Additionally, he serves on several Board of Directors

Angie Reed - PartnerReed’s strengths lie in developing go-to-market strategies, market analysis, business strategy, new product development and product launches. Reed’s past roles include product marketing, business development, product management, technical training, channel development, applications engineering, and technical support. Reed holds a Masters in Business Administration and has achieved the CCNP and CCNA certifications. Reed also participates actively in regional economic. development organizations and steering committees.

Bob Jackson – PartnerBob Jackson brings over twenty years experience in managing people, messages, and processes. His past assignments have included executive-level biz/market development, communications, finance, and operations positions at organizations ranging from start-ups to the Fortune 500.  Bob is the creator of the Cygnus Method, an agent of change,  and a youth and high school sports coach.  He holds a BA in Economics from Colorado Sate University.

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Core Competencies

• Strategic Planning• Globalization• Business Unit Strategy

• Human Resources• Organization Design• Behavior and Culture• Leadership & Talent• Change Management

• Brand Strategy• Marketing

• Go-To-Market Strategy• Corporate Product Portfolio Strategy

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Process

• Examination

• Evaluation• Execution

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Engagement Style

Using the Cygnus Method as a framework for diagnosis and treatment, Cygnus call upon its core competencies to create real and lasting improvements for its clients.• Project-based engagement

• 3 – 12 months depending upon Company and objectives

• Payment options• Fixed fee for entire project

• Payable at milestones• Monthly retainer

• Follow-up visit at 6 months following completion of project

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Deliverables

Each engagement is summarized in a comprehensive report that addresses both the overall health and function of the Company as well as specific action-items for improvement, including:

• Operating process improvements• Marketing plans and collateral• Actionable HR insights• Brand development/re-branding

• Graphic Identity

• Executive Development ideas• Sustainability, succession, and/or exit strategy planning

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Client Profile and Situations

• Industry agnostic• $3 - $20mm in

revenue• <30 employees• At a point of transition

due to:• Ownership• Business Model• Environmental/

Economic

• Rapid growth• Revenues• AR/AP• GS&A• Declining margins

• Zero growth• Highly concentrated

customer base/industry

• Losing Market Share• Vague or Nonexistent

Brand

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Case Study

• Five-year old packaging company • Leadership change due to death of one of the

founders• Marquee-style client list

• Brought in to create and implement plan to double revenue in 5 years.

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Case StudyOutside looking in

• Great revenue growth ($0 -12.7mm in five years)

• Enviable margins (>30% net)• Small group of highly dedicated managers• Capturing share from other local vendors

Isn’t broken, don’t fix it.

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Case StudyOnce Inside

• Majority of revenue generated by CEO• High-turnover in sales-force• Small group of highly-overworked managers• Very young/untested managers• Lack of delegation and clearly defined roles &

responsibilities• Statutory compliance issues:

• HR• OSHA

Current internal environment was incapable of sustaining current growth, let alone doubling revenues.

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Case StudyPrescription

Comprehensive, multi-discipline approach that addresses people, processes, and market in a holistic fashion.

Transparency of Project Management Platform allows client to follow process and see progress.

• Product Marketing• HR• Legal• Branding• Professional

Development and Coaching