planning for seo linkbuilding
DESCRIPTION
A presentation about managing the complexity of linkbuilding by benchmarking competitors to determine the optimal distribution of budget of pages and markets. Given at Measurecamp Conference on 14 September 2013, at the Mozilla HQ in London. http://90digital.com/TRANSCRIPT
LinkplanningMeasurecamp 14/9/2013 @ Mozilla
Headquarters London.
Hello
Gillis van den Broeke
Data & OperationsDirector90 Digital
www.90digital.com
The SEO manager...
“I need links to rank”
But how many?
Avoid penalties!
But getting too few links is a waste of time and money
Where is the sweet spot?
A natural link profile is essential
Distribution
There are so many pages on my site.
How many links to which page?
Complexity and all…
Focus on the most important dimensions
Methodology
Benchmark successful competitors:
● New referring domains per month● MajesticSEO Trust Flow of referring domains
1. Determine main keyword for your page
2. Get top Google results
3. Select sites with similar architecture
Who to benchmark?
New referring domains per month
Trust flow bands distribution
Link Plan for page
Note: numbers in this example are randomly chosen
Link Plan for a site
Note: numbers in this example are randomly generated
Percentage anchor text table
Note: numbers in this example are randomly generated
Anchor text distribution
Note: numbers in this example are randomly generated
Link plan in action
Money pages
Some pages more important than othersOnly linkbuild towards the important ones.
I call them: Money Pages
Read more...
Which keyword to benchmark
Based on the topic (onsite optimisation)
And
Your budget for linkbuilding
Optimal what?Optimise distribution of links over pages with fixed budget
or
Assign optimal optimal budget for fixed page + keyword combinations.
Thanks