Propaganda Techniques

How authors persuade you to believe whatever

they want

Name CallingPropagandaTechnique

Definition

Name Calling Labeling people with negative words

Often in politics or wartime- “Commie” or “terrorist”

Name Calling

Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.

Name Calling

Name-Calling Commercial

http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_detailpage

Old Spice“lady sented body wash”

“Anything can happen when your man smells like Old Spice and not

a lady.”

Transfer

presents a positive image or idea and attaches the positive feelings to another idea.

PropagandaTechnique

Definition

Transfer

e-trade baby

http://www.youtube.com/watch?v=x0GsNhLt9Ds

McDonald's Chicken Dance

http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related

BandwagonPropagandaTechnique

Definition

Bandwagon -Following the crowd-Doing it because everyone else is

Bandwagon

Bandwagon

verison commercial

http://www.youtube.com/watch?v=14CKzskjn4s

Red HerringPropagandaTechnique

Definition

Red Herring -Distracting with an unrelated point-"winning" an argument by leading attention away from the argument and to another topic.

Red Herring

Nike

http://www.youtube.com/watch?v=jlXRengzZoc

Red Herring

Video Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal)

Never-ware cookware will look beautiful on your shelf for generations!

No mention of its cooking value is made.

Red Herring

What is this an advertisement for?

Perfume!

Shoes!

Emotional AppealPropagandaTechnique

Definition

Emotional Appeal -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product

Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956

They connect a feeling with this organization.

Army strong

http://www.youtube.com/watch?v=YSbCnWe6e1o

Emotional Appeal

Christian Children's Fund

http://www.youtube.com/watch?v=KcBLYxCzFgw

TestimonialPropagandaTechnique

Definition

Testimonial -using a celebrity to sell/convince

-if a celebrity (who has it together) like this, then there must be something to it

Testimonial

Mike Huckabee

http://www.youtube.com/watch?v=EjYv2YW6azE&feature=BF&list=PL7E6AF6C6D499F972&index=11

Testimonial

Testimonial

RepetitionPropagandaTechnique

Definition

Repetition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true

RepetitionA good example of this is the claim that Saddam Hussein was responsible for the terrorist attacks of September 11, 2001. No evidence has been found suggesting collaboration between Iraq and the Al Qaeda network, yet Bush administration officials have repeatedly mentioned the two in tandem. As a result, a recent opinion survey by the Council on Foreign Relations shows that more than 40 percent of the American people believe that some or all of the attackers on 9/11 were Iraqi nationals, when in fact none were.

http://www.sourcewatch.org/index.php?title=Repetition"

RepetitionHead On Commercial

http://www.youtube.com/watch?v=f_SwD7RveNE&feature=related

Glittering Generalities

PropagandaTechnique

Definition

Glittering Generalities

-Using vague slogans or catchphrases without supporting info or reason (freedom, honor)

GlitteringGeneralities

Duck and Cover

http://www.archive.org/details/DuckandC1951

Redbull Commercialhttp://www.youtube.com/watch?v=8x9iYweART4

Glittering Generalities

StereotypesPropagandaTechnique

Definition

Stereotypes -When you make a generalization or an assumption about a group of people.

Stereotypes“A student who doesn’t do his homework is a

bad student.”

“Blonds are dumb.”

“Athletes are bullies.”

Stereotypes

Stereotypes in media

http://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related

http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=relatedred bull

Fear

PropagandaTechnique

Definition

Fear -Scaring people in order to make them believe in what you are saying or selling.

Fear

Fear Y2K Commercial

http://www.youtube.com/watch?v=x6HyPJpzaHg

Appeal to Number, Facts, & Statistics

PropagandaTechnique

Definition

Appeal to Number, Facts, & Statistics

-Using large numbers or misleading facts and statistics to confuse

Appeal to Number, Facts, & Statistics

-“Coroners have found that 80% of people’s colons are blocked with waste.”

-“On average, 6 out of 7 dentists prefer Colgate.”

Plain FolksPropagandaTechnique

Definition

Plain Folks the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.

Plain Folks

Quiz: Name that Propaganda

Pepsi Truckhttp://www.youtube.com/watch?v=eXfNnSOOoVc

Machttp://www.youtube.com/watch?v=KNnX6XRQBec&feature=related

Hungry Manhttp://www.youtube.com/watch?v=9tovXDScl3k

Tridenthttp://www.youtube.com/watch?v=Gf_Jk1zLisg

Rock the Votehttp://www.youtube.com/watch?v=nkCGHxD880I&feature=related

Smoke Alarmhttp://www.youtube.com/watch?v=YfLaiTkOBRE

Outback Steakhouse

http://www.youtube.com/watch?v=tswvz_cG9LY&feature=related