Are you the victim of advertising propaganda?Can you complete the line? Did the tune come into your head as well?

1. Sometimes you feel like a nut, __________________ ____________ ____________.

2. Campbell’s Tomato Soup -- ___________________________.

3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________!

4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________!

5. I want my baby back baby back baby back _________________’s baby back ribs.

6. 1-800- _______ ______________!

7. Shield your home…the ________________ _____________________.

8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____.

9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for ______________________.

10.A wholesome snack that smiles back… ____________________________

Identify the brand for each Trademark: Write the brand name under each logo.

Propaganda Terms You need to know these terms for the test.

Term: Definition Example My Example

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PropagandaTactics that persuade people to believe, buy, or do something

See below

Name-callingan attack on a person instead of an issue

“My opponent is a “tree-hugger.”

BandwagonYou want to do this because “everyone” is doing it.

Everyone is voting for Jim Smith. Shouldn’t you be part of the winning team?

Red HerringDistraction – Uses details that have nothing to do with the topic

“The death penalty doesn’t stop criminals from committing crimes…But what about all of the victims’ families?”

Emotional Appeal

Appealing to your emotions instead of using logic, reason, or facts

Using cute little puppies for the SPCA commercial(can also be use of anger or humor)

Transfer & Testimonial

Using a famous person to endorse a product or ideaTestimonial=they say they like/use it

Athletes in Gatorade commercialsActress saying she uses the hair color

RepetitionRepeats the message over and over again

Commercial “jingles”

1-800-My-Lemon

Glittering Generalization

Using “good” labels that are unsupported by facts

American, patriotic, amazing, beautiful

Sweeping Generalization

Stereotypes- a statement about a group of people not based on fact

All ________ people are ____________.

Circular Argument

What you are supposed to believe is mixed in with the proof…You are led to believe something based on the facts.

Political Ad:Joe Smith is in favor of gun control. Communists support gun control. Joe Smith must be a Communist.

Appeal to Numbers--Statistics

Using numbers to show how many people think something is true

“4 out of 5 doctors recommend…”Check the small print!What do the numbers really mean? Who are these doctors?

Plain FolksPeople who use this product or believe this idea are just like you and me.

A presidential candidate is seen eating at a McDonald’s restaurant.

Name _______________ Group members: _____________________________________

Your small group will view a set of commercials. You must identify the types of propaganda used in each commercial.

Which type of propaganda is most obvious?2

Group # _____Types of Propaganda:

Types of Propaganda Used in Each Commercial:

_____________________________________ ________________________________________ _____________________________________ ________________________________________

Name _______________________ Partner: ______________________

1. Work with a partner or on your own. Click on each of the links below. 2. Watch the short commercial clip – #1 and #13 are a little longer. After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest.

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Group 1

Dell Red

http://www.youtube.com/watch?v=O4te_DIknEQ&noredirect=1

SalesGenie.com

http://www.youtube.com/watch?v=inB4uInnf4U

Bridgestone Squirrel

http://www.youtube.com/watch?v=SkvI4NoUX6E

FedEx Pigeons

http://www.youtube.com/watch?v=Ycvf9E2cjRs

Group 2

Tide Stain

http://www.youtube.com/watch?v=TGghswQgAzE

Diet Pepsi Max-What Is Love?

http://www.youtube.com/watch?v=ctemZdDG7YA

“Can Jimmy Play?”-Gatorade

http://www.youtube.com/watch?v=aAk48zTOk9U

NFL-Best Fans on the Planet

http://www.youtube.com/watch?v=UUV4YKbiVxQ

Group 3

Under Armour - Click-Clack

http://www.youtube.com/watch?v=tvDvuILhGws

Zantac

http://www.youtube.com/watch?v=NgFvQhKNb3U

Life Water-Thriller

http://www.youtube.com/watch?v=8c_uvQ3Mp_8

Pepsi-Justin Timberlake

http://www.youtube.com/watch?v=AKKM8sP24BE

Group 4

Dove - Evolution

http://www.youtube.com/watch?v=iYhCn0jf46U

Coke- Carville & Frist

http://www.youtube.com/watch?v=k3hz5lbUFPo

E-Trade Baby

http://www.youtube.com/watch?v=dxDSQ23cWhE

Gatorade- Thirsty Dog

http://www.youtube.com/watch?v=cGDd6aAZavc

3. Fill in the type of propaganda that is being used. Some will have two, others may have one.4. Explain why you picked that answer.

1. http://www.youtube.com/watch?v=9gspElv1yvcSPCA Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

2. http://www.youtube.com/watch?v=lw9ZeXB2uKs Audi commercialType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

3. http://www.youtube.com/watch?v=Is3icfcbmbsHead-onType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

4. http://www.youtube.com/watch?v=18ya0-OZ58s Snickers Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

5. http://www.youtube.com/watch?v=r2EcgNfK3PA Doritos Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

6. http://www.youtube.com/watch?v=l6q0ft48Jpw PepsiType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=relatedAnti-smokingType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

8. http://www.youtube.com/watch?v=HqL9MjPnxBA4

Pro-Active Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=relatedBrad Pitt- Levis jeansType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl-2009/69046 Career BuilderType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

11. http://www.youtube.com/watch?v=dIgey9NLdhkChuck Norris- Mt. DewType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

12. http://www.youtube.com/watch?v=r30IPbdWqSw CokeType of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channelHarry Reid Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

Homework:Sell It With PropagandaIdentifying Propaganda Worksheet

Name: ________________________________________

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Use this worksheet to examine your example of propaganda (a commercial, magazine ad, etc.) Identify which strategy was used, and bring the ad to school. If it is a TV commercial or a website, just include the title.

Title of ad _______________________________________What is your ad trying to “sell” (a product or an idea)?

__________________________________________________________________________________________Briefly describe your ad (its appearance, message, tone, etc.):

_______________________________________________________________________________________________________________________________________Intended audience (ex: a specific group of people, a nation, etc.):

_____________________________________________Propaganda technique used (ex: testimonial, bandwagon, fear, etc.):

__________________________________________________________________________________________

What clues indicate technique used?:

_______________________________________________________________________________________________________________________________________

What makes the ad effective in “selling” the product?:

_______________________________________________________________________________________________________________________________________

These websites may be helpful when working through your propaganda unit.

PBS: Advertising Tricks

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http://pbskids.org/dontbuyit/advertisingtricks/_______________________________________________________

Propaganda Resources on the Webhttp://www.classroomtools.com/proppage.htm_______________________________________________________

Propaganda Slide Examples: PowerPoint (political)http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt_______________________________________________________

Student Propaganda PowerPoint Slide Exampleshttp://pinemountainms.blogs.com/files/propagandapt-1.ppt_______________________________________________________

Student Propaganda PowerPoint Slide Exampleshttp://jc-schools.net/ppt/propaganda.ppt

Propaganda Group Presentation

Task: Your group will create a PowerPoint slide for one form of propaganda. Your slide will contain the term, a picture, a definition, and an example

(commercial or advertisement) of the propaganda technique. Your slide will be added to a class PowerPoint presentation of all of the propaganda

terms. You will present your slide when it appears.

Presentation Planning & Note Sheet:7

Who will present this piece of the PPoint?

Term

Definition

Picture(s)

Commercial or

Advertisement

Defend the Propaganda

for this Commercial

or Advertisemen

t

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