propaganda in a political campaign

13
PROPAGANDA IN A POLITICAL CAMPAIGN The Dirty Part of Running for Office

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Propaganda is used by candidates to increase their chances of wining and to a wider range of constituents.

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Page 1: Propaganda in a political campaign

PROPAGANDA IN A POLITICAL CAMPAIGN

The Dirty Part of Running for Office

Page 2: Propaganda in a political campaign

Bandwagon

everyone is doing it, so should you

Appeals to people’s desire to be part of the “winning team”

Ex. “Polls show our candidate is pulling ahead, and we expect to win by a landslide”

Page 3: Propaganda in a political campaign

Name Calling an attempt to turn

people against the opponent

using an unpleasant label or description for the person or idea

Page 4: Propaganda in a political campaign

Endorsement

using a famous person or group as a supporter

Page 5: Propaganda in a political campaign

Endorsement

using a famous person or group as a supporter

Page 6: Propaganda in a political campaign

Stacked Cards

presents only one side of an issue

Mc Cain Ad 8 Daisy Daisy Girl

and Johnson Kerry Sailing

The hyperlinks to the left will lead you to a website called

“Living room candidate” Some of the commercials go back to when television first started.

Check out the site and have fun!

Page 7: Propaganda in a political campaign

Glittering Generality a statement that

sounds good but is essentially meaningless

Olympics Bush Ad Kennedy Ad

Page 8: Propaganda in a political campaign

Just Plain Folks

Making a candidate seem like an everyday person

Al Gore Ad Obama Ad 1 Clinton Ad

Page 9: Propaganda in a political campaign

Just Plain Folks

Page 10: Propaganda in a political campaign

Just Plain Folks

Page 11: Propaganda in a political campaign

Just Plain Folks

Page 12: Propaganda in a political campaign

Just Plain Folks

Page 13: Propaganda in a political campaign

Transfer/ Symbols

using a patriotic symbol to associate with the candidate

Clinton Ad 1